3. Disclaimer
This presentation is for information only, should not
be taken as representing the official views of
LinkedIn and should not be construed as
constituting business or financial advice.
Logos are copyright of the respective companies.
Des Walsh has no business connection with the
LinkedIn Corporation.
4. What You Will Get From This Webinar
√ 7 Point Plan for LinkedIn Success
√ How to Invite Connections without Getting Rejected or Ignored
√ 5 Basics for an Effective LinkedIn Profile
√ A Surefire Way to Get Valuable Recommendations
√ A Fast, Simple Way to Get Content for Your Updates
√ How a Company (or Brand) Page Can Help Your Business
√ How to Use LinkedIn Groups to Power Up Your LinkedIn Engagement
√ Inspiration to Take ACTION Now!
5. 7 Point Success Plan
1. Define your business and LinkedIn purpose
2. 100% professional profile
3. Build your network strategically
4. Give and get recommendations
5. Daily updates – profile & company pages
6. Optimise company page
7. Participate in targeted Groups
8. Professional Profile – 5 Basics
1. Professional Headline - customize
2. Professional photo
3. Summary – Story + SEO
4. Customise web links & profile link
5. Use multimedia
9. Summary – 5 Points
1. Your ideal client's concerns
2. Why you to help
3. Personalize
4. Story, not shopping list
5. Multimedia
10. Build Your Network Strategically
create a network, not a collection
it's not about friends, it's business
you don't have to invite everyone
you don't have to accept every invitation
be personal (no boilerplate invitations)
participate (in sharing mode)
11. My Simple, 3 Options Inviting Formula
Remind
Flatter
Intrigue
12. Recommendations
easier to get when you give first
ask for the recommendation you want
wait till they know you before you ask!
17. Review: 7 Point Success Plan
1. Define your business and LinkedIn purpose
2. 100% professional profile
3. Build your network strategically
4. Give and get recommendations
5. Daily updates – profile & company pages
6. Optimise company page
7. Participate in targeted Groups