Why Your Retail Furniture and Mattress Company should have a Complete Mobile Marketing Strategy... And What Your Competitors May Be Doing In Your Backyard That You Haven't A Clue About?

1. Two and One Half Times The Reach of Email
Title slide
Leverage Mobile for Big Profits
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2. • 72% of Americans text message across all
demographics
• 67% of customers would like to receive
mobile alerts or reminders
• Twice as many people send Text Messages
as own a Television set
• 82% of Americans do not leave the house
without their cell phones
• 50% of 18-34 year olds are willing to give
their mobile number in exchange for coupons
CTIA 2009
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3. Text Call to Action
Live Demonstration “Try it
KEYWOR
D
SHORTCODE
(CHANGES
)
(STAYS THE
SAME)
To:
5175555555 on your phone Now!”
MSG: Beds Text Beds to 517-555-5555
to get 20% Off the next visit
When client texts,
They are entered
Into the database!
Msg&Data Rates may apply. To Opt Out, text STOP to 5175555555

4. 3 Ways to Get an Opt-in To: 5175555555
MSG: Beds
1. Get the client to Text (BEDS) to SHORTCODE (5175555555).
Point-of-Sale Engagements
Hand Flyers in-store to customers as they leave but
Did Not Buy today as well as those that do!
Use in Social Networks
2. Add the Mobile “Opt-in” Option to your
current Website
Lead capture online traffic
3. Traditional Media
l
Add the Mobile Call-to-Action to EVERY mber
l
Media; Television, Radio, print, and more
l
become more powerful, trackable, and
l
capture leads with MOBILE Integration.
Msg&Data Rates may apply. To Opt Out, text STOP to 5175555555

5. Traditional Marketing/ Web
“Traditional” Campaigns Extra 10% OFF
Market Campaign Suggestions Mobile ONLY
25% Anything Text SAVE to
Traditional Media
a. Send offers through existing email lists
in the Store 5175555555
b. Add the Mobile Call-to-Action to Text ALDO to
every Advertisement; print, radio, TV, 72727
coupon, event, etc.
Examples:
Win Free FURNITURE
See our instant coupons, Text COUPONS r
View our New Inventory, Text LIVINGROOM
See our Secret Sale INFO, Text SECRET Environmentally
friendly coupon
right to your phone!
Add the Mobile “Opt-in” Option 517-962-1747
to your current Website Save Paper, Ink, and
The Environment!!
Instantly capture clients while delivering
Your Mobile Coupons from the Web!
Msg&Data Rates may apply. To Opt Out, text STOP to 5175555555

6. LEAD GENERATION
FREE Lane Recliner!
Text LANE to 55469 NOW!
Lane Furniture Sale: FREE
Lane Recliner when you
buy one this weekend
ONLY, show coupon
mb2334, see more
http://deals.com Reply
STOP 2end
Extra 10% OFF
Mobile ONLY
Text SAVE to 55469
New Business
Msg&Data Rates may apply. To Opt Out, text STOP to 5175555555

7. In-Store Engagement
Leads: Buyers Today
Clients that come in and don’t Clients that buy today can be
buy Today Engaged with a chance to win,
an instant discount, or an offer
Each client is handed a business card the future!
for
or flyer on their way out!
Get 10% OFF next time you walk in the store!
Text MCGREGORS to 5175555555
For your coupon right to your phone!
FREE is FUN!
Win a $1,000 Shopping Spree by
Simply Sending a Text!
Text WIN to 517555555
Msg&Data Rates may apply. To Opt Out, text STOP to 5175555555

8. Database Marketing
Working together to create promotions with specific
concentration on New customer acquisition and
McGregors Furniture
Weekend ONLY sales event
increasing revenue.
starts Right NOW through These Promotions would encourage uniformity of
Sunday. Come in and show
message for an additional
messaging, increases in email database, social
5% OFF. Reply STOP 2end networks, and primarily transactions and revenue!

9. Send Promotions to your Database to do More Than Just Coupon!
• Increase Social Network Followers • Capture Email
• More Transactions per year • Support Causes
McGregor’s Facebook ONLY
Furniture and More: Our
Offer, “Like” us NOW for even
more VIP treatment and To complete your entry to annual Toy Drive has just
savings. Reply STOP 2quit win a FREE Living room set got underway, come by this
reply with your email week and bring your toy
address and watch for more Panchero’s Gift Cards are will
donations and we
great deals! the best gift! the dollar and
match Click here amount!
Reply STOP 2quit
be finished shopping.
http://xmaspanch.wap
Reply STOP 2quit
Msg&Data Rates may apply. To Opt Out, text STOP to 72727

10. Utilize Databases Based on
Who They Are!
Frequency of Messages
1 per month 2 per month
Current Client Potential Client
Database Database
Title slide
Send Messages that Match Objectives:
Drive Social Network Behavior Lead Mine for New Business
Capture Email for additional Touch Point Grow Brand Awareness
Create FWD 2 Friend Opportunities Convert Leads
Drive additional transactions Send Premium Offers
Drive Awareness of New Products Capture email
GROW TOMA And more…
And more…
Leverage Mobile for Big Profits

11. Promotions Match Organization Objectives
Deliver Video Right to your
Interested Clients Phones!
McGregors: See why now is
the time to buy! Click here and
watch Chris tell you why!
http://youtube.com/mcrgeg
Reply STOP 2quit

12. Leads from
in-store
Current
Leads from
Clients who
Traditional
we want to
media
buy again
Transactions
Multiple Communications throughout the year to potential and current clients
Results include;
• Brand Awareness
• Top-of-Mind Awareness
• Referrals and increased revenue

13. Ask 100 of Your Clients
To Like you on FB
Expect 33%
To fill out a form
to get their email
Expect 37%
Ask them to Text?
Expect 90%
Where do you want to be
to provide the best Results
for your customers?

14. Contact HearAndProfit Publishing
HearAndProfit Publishing
ForSmarterBuyers.com
Jackson Michigan 49203
www.forsmarterbuyers.com
Derrick Ali
Marketing Solutions Pro
Phone: 517.962.1747
derrick.ali.5179621747@gmail.com
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