Market Your Title Agency Online
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If you own, manage or sell for a title company, this brief presentation will very simply walk you through the 3 steps to effectively use the internet to market your services: Strategize, Build and Engage. Talk given at the NELTA conference on 6/22/12
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Market Your Title Agency Online
- 1. strategize | build | engage marketing your title company online
- 2. online marketing is easy.
- 3. online marketing is easy.
- 4. no, really. it is...
- 5. no, really. it is...
- 7. let’s get simple: strategize: what - precisely - do you want to accomplish?
- 8. let’s get simple: strategize: what - precisely - do you want to accomplish? build: create (or refine/enhance) your website.
- 9. let’s get simple: strategize: what - precisely - do you want to accomplish? build: create (or refine/enhance) your website. engage: utilize social media to reach out to your (existing or potential) customers.
- 10. prologue: hub and spoke http://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
- 11. prologue: hub and spoke http://www.delosinc.com/social-media-marketing-challenge/how-to-find-the-right-social-media-marketing-mix/
- 12. strategy
- 13. strategy “I need a website / Facebook page / Twitter presence / newsletter because everyone else has one.”
- 14. “I need a website / Facebook page / Twitter presence / newsletter because everyone else has one.”
- 15. business basics
- 16. business basics every initiative should do one of three things:
- 17. business basics every initiative should do one of three things:
- 18. business basics every initiative should do one of three things: 1. increase your revenue
- 19. business basics every initiative should do one of three things: 1. increase your revenue 2. decrease your expenses
- 20. business basics every initiative should do one of three things: 1. increase your revenue 2. decrease your expenses or
- 21. business basics every initiative should do one of three things: 1. increase your revenue 2. decrease your expenses or 3. make your service offering better
- 23. strategy: get specific brand awareness
- 24. strategy: get specific brand awareness obtain email addresses
- 25. strategy: get specific brand awareness obtain email addresses obtain title orders
- 26. strategy: get specific brand awareness obtain email addresses obtain title orders provide general info (contact, directions, etc.)
- 27. strategy: get specific brand awareness obtain email addresses obtain title orders provide general info (contact, directions, etc.) provide transactional info
- 29. elements of a good website
- 30. elements of a good website short, memorable URL
- 31. elements of a good website short, memorable URL clear contact info
- 32. elements of a good website short, memorable URL clear contact info call to action button/form
- 33. elements of a good website short, memorable URL clear contact info call to action button/form dynamic content
- 34. elements of a good website short, memorable URL clear contact info call to action button/form dynamic content spoke connectors
- 43. clear contact info how do you want people to contact you?
- 44. clear contact info how do you want people to contact you? @info email address
- 45. clear contact info how do you want people to contact you? @info email address phone number
- 46. clear contact info how do you want people to contact you? @info email address phone number snail mail address
- 47. clear contact info how do you want people to contact you? @info email address phone number snail mail address facebook / twitter / google+ / youtube
- 48. call to action
- 49. call to action in the title context....
- 50. call to action in the title context.... electronic order
- 51. call to action in the title context.... electronic order title insurance rate / fee quote
- 52. call to action in the title context.... electronic order title insurance rate / fee quote download forms
- 53. call to action in the title context.... electronic order title insurance rate / fee quote download forms upload documents
- 54. dynamic content
- 55. dynamic content in the old days....
- 56. dynamic content in the old days.... website
- 57. dynamic content in the old days.... website blog
- 58. dynamic content in the old days.... website blog today....
- 59. dynamic content in the old days.... website blog today.... website w/ blog
- 62. spoke connectors
- 63. engage Image copyright iStockPhoto per license agreement
- 64. the players...
- 65. the players...
- 66. the players...
- 67. the players...
- 68. the players...
- 70. 900M+ users
- 71. 900M+ users (your mom is probably there)
- 72. 900M+ users (your mom is probably there) business pages
- 73. 900M+ users (your mom is probably there) business pages easy to “share” content
- 74. 900M+ users (your mom is probably there) business pages easy to “share” content new “timeline” feature lets you tell your story
- 76. most effective at finding “new” connections
- 77. most effective at finding “new” connections no “friend request / accept” barrier
- 78. most effective at finding “new” connections no “friend request / accept” barrier extremely mobile-friendly
- 79. most effective at finding “new” connections no “friend request / accept” barrier extremely mobile-friendly great for sharing links
- 81. your online resume: the professional’s facebook
- 82. your online resume: the professional’s facebook easiest to start / maintain
- 83. your online resume: the professional’s facebook easiest to start / maintain business only
- 84. your online resume: the professional’s facebook easiest to start / maintain business only recommendations
- 85. your online resume: the professional’s facebook easiest to start / maintain business only recommendations like facebook and twitter, easy to share content
- 87. new kid on the block
- 88. new kid on the block better “contact filtering” than facebook
- 89. new kid on the block better “contact filtering” than facebook better mobile user interface than facebook
- 90. new kid on the block better “contact filtering” than facebook better mobile user interface than facebook problem:
- 91. new kid on the block better “contact filtering” than facebook better mobile user interface than facebook problem: no one is there yet....
- 92. role players
- 93. role players
- 94. role players Foursquare
- 95. role players Foursquare
- 96. role players Foursquare Pinterest
- 97. role players Foursquare Pinterest
- 98. role players Foursquare Pinterest Instagram
- 99. role players Foursquare Pinterest Instagram
- 100. role players Foursquare TripIt Pinterest Instagram
- 101. role players Foursquare TripIt Pinterest Instagram
- 102. role players Foursquare TripIt Pinterest Yelp Instagram
- 103. role players Foursquare TripIt Pinterest Yelp Instagram
- 104. role players Foursquare TripIt Pinterest Yelp Instagram YouTube
- 105. old school Image copyright iStockPhoto per license agreement
- 106. old school Image copyright iStockPhoto per license agreement
- 107. wicked old school Image copyright iStockPhoto per license agreement
- 108. wicked old school Image copyright iStockPhoto per license agreement
- 109. parting thought...
- 110. parting thought... “Apple Computer’s official Facebook page has over 6.5 million likes, and exactly zero posts. They have never posted a single time.”
- 111. parting thought... “Apple Computer’s official Facebook page has over 6.5 million likes, and exactly zero posts. They have never posted a single time.”
- 112. parting thought... “Apple Computer’s official Facebook page has over 6.5 million likes, and exactly zero posts. They have never posted a single time.” - Jeff Turner @ http://retso.com/facebook-required
- 113. Questions?
- 114. Questions? Derek.Massey@TRGC.com
- 115. Questions? Derek.Massey@TRGC.com
- 116. Questions? Derek.Massey@TRGC.com DerekMassey.info/presentations
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