Social Media for Real Estate - Beginner's Trail

1. Social Media for Real
Estate
Strategize. Build. Engage.
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2. Class Rules
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3. Class Rules
Don’t put your phones away! (maybe just turn
the ringer off?)
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4. Class Rules
Don’t put your phones away! (maybe just turn
the ringer off?)
Use of phones, laptops, iPads is encouraged!
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5. Class Rules
Don’t put your phones away! (maybe just turn
the ringer off?)
Use of phones, laptops, iPads is encouraged!
Don’t raise your hand - just speak up!
www.MSSG.com

6. Class Rules
Don’t put your phones away! (maybe just turn
the ringer off?)
Use of phones, laptops, iPads is encouraged!
Don’t raise your hand - just speak up!
LET’S MAKE THIS FUN AND INTERACTIVE!
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7. X’s and O’s
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8. X’s and O’s
Strategize: What - exactly - are you trying
to accomplish?
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9. X’s and O’s
Strategize: What - exactly - are you trying
to accomplish?
Build: Create an online site or blog and make
it comfortable and easy to use.
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10. X’s and O’s
Strategize: What - exactly - are you trying
to accomplish?
Build: Create an online site or blog and make
it comfortable and easy to use.
Engage: Use social media to (a) drive people
to your site, (b) share content from your site,
and (c) connect with others.
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11. The Hub and Spoke
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12. The Hub and Spoke
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13. Strategize
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14. Strategize
“Take time to deliberate, but when
the time for action has arrived,
stop thinking and go in.”
-- Napoleon Bonaparte
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15. Be Deliberate. Be
Strategic.
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16. Be Deliberate. Be
Strategic.
What do you want to accomplish? Some
thoughts:
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17. Be Deliberate. Be
Strategic.
What do you want to accomplish? Some
thoughts:
Get email addresses of prospective buyers
and sellers.
www.MSSG.com

18. Be Deliberate. Be
Strategic.
What do you want to accomplish? Some
thoughts:
Get email addresses of prospective buyers
and sellers.
Get people to search homes from your
site.
www.MSSG.com

19. Be Deliberate. Be
Strategic.
What do you want to accomplish? Some
thoughts:
Get email addresses of prospective buyers
and sellers.
Get people to search homes from your
site.
Broaden your sphere of influence.
www.MSSG.com

20. Be Deliberate. Be
Strategic.
What do you want to accomplish? Some
thoughts:
Get email addresses of prospective buyers
and sellers.
Get people to search homes from your
site.
Broaden your sphere of influence.
Promote your brand (personal or business).
www.MSSG.com

21. Build
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22. Build
What makes a good website?
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23. Build
What makes a good website?
It’s easy to use
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24. Build
What makes a good website?
It’s easy to use
It has clear contact information
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25. Build
What makes a good website?
It’s easy to use
It has clear contact information
There is a clear “call to action”
www.MSSG.com

26. Build
What makes a good website?
It’s easy to use
It has clear contact information
There is a clear “call to action”
It’s mobile-friendly
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27. Build
What makes a good website?
It’s easy to use
It has clear contact information
There is a clear “call to action”
It’s mobile-friendly
(let’s check www.themortgagereports.com)
www.MSSG.com

28. Build
What makes a good website?
It’s easy to use
It has clear contact information
There is a clear “call to action”
It’s mobile-friendly
(let’s check www.themortgagereports.com)
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29. What’s the difference
between a website and
a blog?
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30. What’s the difference
between a website and
a blog?
[This slide is intentionally left blank]
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31. How do I build or
enhance my site?
www.MSSG.com

32. How do I build or
enhance my site?
1. Hire someone:
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33. How do I build or
enhance my site?
1. Hire someone:
http://www.1000wattindex.com >> “Agent
Website”
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34. How do I build or
enhance my site?
1. Hire someone:
http://www.1000wattindex.com >> “Agent
Website”
2.Do it yourself:
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35. How do I build or
enhance my site?
1. Hire someone:
http://www.1000wattindex.com >> “Agent
Website”
2.Do it yourself:
http://30minutes300dollars.com
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36. How do I build or
enhance my site?
1. Hire someone:
http://www.1000wattindex.com >> “Agent
Website”
2.Do it yourself:
http://30minutes300dollars.com
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37. Engage
(hub and spoke revisited)
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38. Engage
(hub and spoke revisited)
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39. www.MSSG.com

40. Your professional resume
www.MSSG.com

41. Your professional resume
Your electronic, dynamic rolodex
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42. Your professional resume
Your electronic, dynamic rolodex
Your industry news source
www.MSSG.com

43. Your professional resume
Your electronic, dynamic rolodex
Your industry news source
Your endorsement repository
www.MSSG.com

44. Your professional resume
Your electronic, dynamic rolodex
Your industry news source
Your endorsement repository
Your professional Facebook
www.MSSG.com

45. www.MSSG.com

46. Now more than 750,000,000 active users.
www.MSSG.com

47. Now more than 750,000,000 active users.
The “morning newspaper” for many.
www.MSSG.com

48. Now more than 750,000,000 active users.
The “morning newspaper” for many.
Not just “What am I doing?” anymore
www.MSSG.com

49. Now more than 750,000,000 active users.
The “morning newspaper” for many.
Not just “What am I doing?” anymore
“What am I reading?”
www.MSSG.com

50. Now more than 750,000,000 active users.
The “morning newspaper” for many.
Not just “What am I doing?” anymore
“What am I reading?”
“What companies do I like?”
www.MSSG.com

51. Now more than 750,000,000 active users.
The “morning newspaper” for many.
Not just “What am I doing?” anymore
“What am I reading?”
“What companies do I like?”
“Where am I?”
www.MSSG.com

52. www.MSSG.com

53. Profile --> The person. Who are you? Who
are your friends? What are your hobbies and
interests?
www.MSSG.com

54. Profile --> The person. Who are you? Who
are your friends? What are your hobbies and
interests?
Page --> Your business. What do you do?
What can you offer your customers?
www.MSSG.com

55. www.MSSG.com

56. What you should explore:
www.MSSG.com

57. What you should explore:
Privacy settings
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58. What you should explore:
Privacy settings
Groups
www.MSSG.com

59. What you should explore:
Privacy settings
Groups
Lists
www.MSSG.com

60. What you should explore:
Privacy settings
Groups
Lists
Events
www.MSSG.com

61. bb
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62. bb
The Facebook Page - some benefits:
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63. bb
The Facebook Page - some benefits:
Not against TOS to conduct business.
www.MSSG.com

64. bb
The Facebook Page - some benefits:
Not against TOS to conduct business.
No “friend-request-accept” barrier.
www.MSSG.com

65. bb
The Facebook Page - some benefits:
Not against TOS to conduct business.
No “friend-request-accept” barrier.
People are expecting business when they
go there.
www.MSSG.com

66. www.MSSG.com

67. Why I disagree with Terry Watson about
deactivating your Facebook profile:
www.MSSG.com

68. Why I disagree with Terry Watson about
deactivating your Facebook profile:
You stop listening.
www.MSSG.com

69. Why I disagree with Terry Watson about
deactivating your Facebook profile:
You stop listening.
“All things being equal, people will do
business with a friend; all things being
unequal, people will still do business with
a friend.” - Mark McCormack
www.MSSG.com

70. Why I disagree with Terry Watson about
deactivating your Facebook profile:
You stop listening.
“All things being equal, people will do
business with a friend; all things being
unequal, people will still do business with
a friend.” - Mark McCormack
Instead, be careful what you post, don’t
waste time, use lists & connect.
www.MSSG.com

71. www.MSSG.com

72. www.MSSG.com

73. www.MSSG.com

74. Google’s answer to Facebook and Twitter.
www.MSSG.com

75. Google’s answer to Facebook and Twitter.
Better defined privacy settings.
www.MSSG.com

76. Google’s answer to Facebook and Twitter.
Better defined privacy settings.
Circles: How you group people (work, family,
etc.)
www.MSSG.com

77. Google’s answer to Facebook and Twitter.
Better defined privacy settings.
Circles: How you group people (work, family,
etc.)
Huddles: Mobile instant messaging.
www.MSSG.com

78. Google’s answer to Facebook and Twitter.
Better defined privacy settings.
Circles: How you group people (work, family,
etc.)
Huddles: Mobile instant messaging.
Hangouts: Video chat.
www.MSSG.com

79. Google’s answer to Facebook and Twitter.
Better defined privacy settings.
Circles: How you group people (work, family,
etc.)
Huddles: Mobile instant messaging.
Hangouts: Video chat.
+1 <-- same as “Like” on Facebook.
www.MSSG.com

80. www.MSSG.com

81. www.MSSG.com

82. www.MSSG.com

83. Why Tweet?
www.MSSG.com

84. Why Tweet?
This is where you meet NEW people.
www.MSSG.com

85. Why Tweet?
This is where you meet NEW people.
Very mobile-friendly.
www.MSSG.com

86. Why Tweet?
This is where you meet NEW people.
Very mobile-friendly.
No “friend-request” connectivity barrier.
www.MSSG.com

87. Why Tweet?
This is where you meet NEW people.
Very mobile-friendly.
No “friend-request” connectivity barrier.
Easy to share links.
www.MSSG.com

88. Why Tweet?
This is where you meet NEW people.
Very mobile-friendly.
No “friend-request” connectivity barrier.
Easy to share links.
Have “public” conversations.
www.MSSG.com

89. How to tie it all
together
www.MSSG.com

90. How to tie it all
together
Create a website
www.MSSG.com

91. How to tie it all
together
Create a website
Publish a blog post
www.MSSG.com

92. How to tie it all
together
Create a website
Publish a blog post
Share the post through Facebook, Twitter,
LinkedIn or Google+
www.MSSG.com

93. How to tie it all
together
Create a website
Publish a blog post
Share the post through Facebook, Twitter,
LinkedIn or Google+
Start a dialogue, engage with people you
want to work with.
www.MSSG.com

94. Niche Sites
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95. Niche Sites
Yelp.com (restaurant reviews)
www.MSSG.com

96. Niche Sites
Yelp.com (restaurant reviews)
Blip.FM (music)
www.MSSG.com

97. Niche Sites
Yelp.com (restaurant reviews)
Blip.FM (music)
DailyMile.com (fitness)
www.MSSG.com

98. Niche Sites
Yelp.com (restaurant reviews)
Blip.FM (music)
DailyMile.com (fitness)
Flickr.com (photography)
www.MSSG.com

99. Niche Sites
Yelp.com (restaurant reviews)
Blip.FM (music)
DailyMile.com (fitness)
Flickr.com (photography)
Plancast.com (speaking/events)
www.MSSG.com

100. Niche Sites
Yelp.com (restaurant reviews)
Blip.FM (music)
DailyMile.com (fitness)
Flickr.com (photography)
Plancast.com (speaking/events)
Foursquare.com (location-based)
www.MSSG.com

101. Niche Sites
Yelp.com (restaurant reviews)
Blip.FM (music)
DailyMile.com (fitness)
Flickr.com (photography)
Plancast.com (speaking/events)
Foursquare.com (location-based)
TripIt.com (travel)
www.MSSG.com

102. Bonus: Low Tech Wins
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103. Bonus: Low Tech Wins
Hand-written notes
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104. Bonus: Low Tech Wins
Hand-written notes
Rick DeLuca’s box of index cards
www.MSSG.com

105. Bonus: Low Tech Wins
Hand-written notes
Rick DeLuca’s box of index cards
Email newsletters
www.MSSG.com

106. Bonus: Low Tech Wins
Hand-written notes
Rick DeLuca’s box of index cards
Email newsletters
Customer appreciation events
www.MSSG.com

107. On the next episode...
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108. On the next episode...
Social Networking for Real
Estate: 20 Things You Shouldn’t
Do
Tomorrow at 1:30 here in the
Harbor’s Edge room
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109. Connect with me
www.MSSG.com

110. Connect with me
Derek.Massey@MSSG.com
www.MSSG.com

111. Connect with me
Derek.Massey@MSSG.com
603-621-1506
www.MSSG.com

112. Connect with me
Derek.Massey@MSSG.com
603-621-1506
DerekMassey on
www.MSSG.com