Defining & Segmenting Customers by Derek Hendrikz

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Defining an segmenting customers by Derek Hendrikz works with segmentation in terms of homogeneity, heterogeneity and measurability. Profile & product mapping and design and market selection, Geographic's, demographics, psychographics and behavioural patterns are worked with. www.derekhendrikz.com

Marketing

• Homogeneity within
• Heterogeneity between
• Measurable
• Category Bound
• Accessibility
www.derekhendrikz.com

1. Geographic's
2. Demographics'
3. Psychographics
4. Behavioural Patterns
www.derekhendrikz.com

Defining & Segmenting Customers by Derek Hendrikz

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