1. 2012 Wordcamp Kenya
SoLoMo Tactics for
Brands and Bloggers
@delola

2. Mimi ni nani (Who am I?)
 Inbound Marketing
Certified Proessional
 Brand Strategy Consulting
 APCON, NIPR
 Internet + Digital Marketing
 www.adeolakayode.com
 @delola

4. Vs.

5. Why?

6. SoLoMo isn’t a sexy word, is it?

8.  Social has become the
no. 1 actvity on the
internet
 The relevence of
Search and Social
 Increasingly relevant
source of Traffic
 125% higher
conversion rate
 It is no longer word of
mouth
 Google+ in search
results

9. • 1 in 5 search queries
has local intent
• Local is important to
Google – SERP and
Ads
• 80% of mobile users
prefer relevant
ads,CTAs
• 70% of all mobile
searches result in
action within one hour

10. • Because of the
challenge of electricity,
the PC might never get
to where mobile hones
are
• Socialbakers announced
that the majority of
Facebook users (57%)
• 1/5 of all Google
searches are performed
from mobile devices
• 55% of Twitter users
accessing the platform
via smartphones or
tablets

13. Why?

14. TRAFFIC

15. What does these mean for
bloggers and brands?

16. 6 lessons on Integration

17. 1. Define your
business model

20. 2. Content is the
future of online
marketing

21.  Text
 Aricle
 Ebooks
 Videos
 Podcasts
 Infographics
Just understand
your keywords

22. • Google keyword research tool
• Wordtracker
• Keywordspy

24. 70% of the links
search users
click on are organic.
75% of users never
scroll past the first
page of search
results.

25. • Keywords - writing for traffic and money

26. People connected to social
media have a powerful
voice, their voices have
impact, they are changing
expectations - they are
changing the perception of
other people.

28. 3. Design: Reponsive or mobile?

29. 74% of people using smartphones or tablets to browse the
internet will wait only five seconds for a web page to load
on their mobile device before abandoning
the site.

31. 74% of people using smartphones or tablets to browse the
internet will wait only five seconds for a web page to load
on their mobile device before abandoning
the site – won’t an app option work for them?

32. 3. Solve problems not
technology

34. 4. Geo-targeting:
Leverage search

35. Keywords
Paid Local
Search Search
Paid
Search
Local
Search
Organic
Search

40.  Google Places
 Google maps

41. 5. Leverage
Group-buying/Coupon

42. Since every search has
local intent.
Deliver amazing deals to
your target audience.

43. 6. Analytics
What you can’t measure,
you can’t manage

45. Adeola Kayode
+2348063288584
www.adeolakayode.com
deola@teleios-consulting.com
deolakayode@gmail.com
@delola
Skype: deola.kayode
BB Pin: 2718DE41

46. Thank you!