8. Social has become the
no. 1 actvity on the
internet
The relevence of
Search and Social
Increasingly relevant
source of Traffic
125% higher
conversion rate
It is no longer word of
mouth
Google+ in search
results
9. • 1 in 5 search queries
has local intent
• Local is important to
Google – SERP and
Ads
• 80% of mobile users
prefer relevant
ads,CTAs
• 70% of all mobile
searches result in
action within one hour
10. • Because of the
challenge of electricity,
the PC might never get
to where mobile hones
are
• Socialbakers announced
that the majority of
Facebook users (57%)
• 1/5 of all Google
searches are performed
from mobile devices
• 55% of Twitter users
accessing the platform
via smartphones or
tablets
26. People connected to social
media have a powerful
voice, their voices have
impact, they are changing
expectations - they are
changing the perception of
other people.
29. 74% of people using smartphones or tablets to browse the
internet will wait only five seconds for a web page to load
on their mobile device before abandoning
the site.
30.
31. 74% of people using smartphones or tablets to browse the
internet will wait only five seconds for a web page to load
on their mobile device before abandoning
the site – won’t an app option work for them?