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1st Question of Branding - a Beg to DIFFER Boot Camp preview

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Dennis Van Staalduinen
Dennis Van Staalduinen
NegóciosTecnologia
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The 1st big question of branding Where your customers begin – and why it matters. ? A preview from the Beg to DIFFER Brand Strategy Boot Camp. Brought to you by Brandvelope Consulting – names; taglines; brand strategy.
Imagine you are a marketing agency… ,[object Object],[object Object],[object Object]
What’s your first question? ,[object Object],[object Object],“ What is it?” The 1st big question of branding:
The “What” imperative ,[object Object],What type of thing is it? What does it do ? What is it called ? “ What is it?”
Why it matters to marketers ,[object Object],[object Object],[object Object]
Even Coca-Cola had to spell it out once…
If you don’t answer the “What”… ,[object Object],A pillow? A chair? A glove? A chamois? A race car? Here’s where you step in to help.
So what is that thing? ,[object Object]

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1st Question of Branding - a Beg to DIFFER Boot Camp preview

  • 1. The 1st big question of branding Where your customers begin – and why it matters. ? A preview from the Beg to DIFFER Brand Strategy Boot Camp. Brought to you by Brandvelope Consulting – names; taglines; brand strategy.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6. Even Coca-Cola had to spell it out once…
  • 7.
  • 8.