The highlights of why Barack Obama's online strategy was so successfull. It gives you clear guidelines and practical insights you can use for your own business. Presentation made by Eric Klaassen and Eric Silva of VODW Marketing.

1. Obama's success explained The secrets of Obama's internet strategy Eric Klaassen Eric Silva VODW Marketing

2. Obama's success was not most obvious tonight we gather to affirm the greatness of our nation. “ ” 27 July, 2004

3. Nobody was looking for Obama... Source: Google Trends 2004-2008

6. Obama’s online success explained

7. Consistent and positive message

9. Obama used 4 types of online media 1. Weblogs 2. Communities & social networks 3. Mobile services 4. Multimedia content sharing

10. Obama’s presence in the blogosphere 1 2 3 Own weblog Community blogs Blogosphere

12. Large amount of business bloggers Source: Technorati 2008 PERSONAL BLOG (79%) PROFESSIONAL BLOG (46%) COMPANY BLOG (12%)

16. DNA of Obama’s success Build where consumers are instead of pulling them to your shop

17. DNA of Obama’s success Advertising = shouting Social media = starting a movement

18. DNA of Obama’s success The brand ‘Obama’ as connector and facilitator