This is a presentation that recaps the first year of MAD (Marketing and Design) Nights (MADNightsKL on Twitter) and looks ahead to year two. MAD Nights is a community event that takes place at the Streaming Cafe on the 2nd Thursday of (most) months. It's an evening where marketers and designers can get together and share stories from the trenches. We all learn from the experiences we share.

2.  MAD Nights are an awesome
opportunity for
marketers, designers, other marketing
and communication professionals and
businesses wanting to learn more
about marketing and design, get
together and share war
stories, experiences, and insights on
past marketing campaigns and
projects.
 #MarketingDesignSupportGroup?

3.  Last season ran from Dec 2012 to June 2013. It was our 1st season, a learning season
and we’re still learning. Some amazing local marketers and designers shared their
experiences with us, their wins, their losses and what inspires them to do what they
do every day. They freely shared their experiences with us so we could learn, be
better and more knowledgeable in our craft and provide more value to our clients
#LearningFromLocalLeaders

4.  January’s MAD Nights: James Calder’s
rebranding of Cherry Hill Coffee that
increased coffee production and
subsequent revenue by the
equivalent of 1 million cups the year
following.
#puttingyourmoneywhereyourmouthis

5.  January’s MAD Nights: Nico
Boesten’s inspiring presentation
on encouraging marketers and
their clients to find that special
place where
courage, connection and cash
intersect when developing
marketing initiatives and
campaigns. #bodystache

6.  March’s Mad Nights: Scott Davis did an
amazing job of sharing his work with
Kelowna Cycle and the importance of
delivering measurable ROI to clients.
Scott was also brilliant in leading us
MAD Night-ers through an exercise on
marketing budgets and maximizing
ROI. #EngagementInMarketing
#EngagingPresentation

7.  April’s Mad Nights: Phred Martin
took the whole night and filled it
with great engaging content for
us (no small task). Phred kicked
off the night by presenting the
ins-and-outs of working with
non-profits. He then closed the
night with an amazing non profit
panel discussion.
#ProfitableNonProfitPresentation

8.  May’s MadNights: Kerry K. Taylor of
Squawkfox.com did more than share
her experience in creating quality
content and driving qualified traffic
to websites and blogs, she challenged
us to get a million viewers to our
sites and then she showed us how!
#BloggingForEyeballs

9.  June’s MAD Nights: Robert Dawson of
Top Search Result shared how his work
with Facebook Ads has delivered ROI
to his client, a 75 year old
business, and as a result his client
increases their online ad spend by
100% year over year.
#TeachingAnOldDogNewTricks

10.  The truth is these could be just my highlights. Yours could be completely different.
The truth is everyone, no matter if you are a brand strategist, a designer, a
developer, a content writer, seo specialist, photographer, videographer walks away
with a little nugget of something they can apply to a client project, their own
business or themselves.
The real highlight happens every MAD Night we get together. This is a tough business
and together we’re stronger. I hope each of you try to meet someone new every
time you come here. You already have something in common. Just by being here
that person demonstrates as much passion for their craft and this industry as you
do. That’s why we all come to MAD Nights. #soapbox

11.  This Season will run from Oct 2013 to May 2014. This season we're introducing
exciting opportunities to learn from the experiences of marketers and designers
OUTSIDE of Kelowna and the Okanagan as well as local marketers and designers and
expand our collective networks. #BueSkyMadNights

12.  As always we’ll be looking for case studies, learning from presenters projects that
went well and maybe some that didn’t go so well and what they learned from these
experiences.
 In addition to case studies, we want to start some discussions and some debate
about where our industry has been and where it’s going. Topics Like:
#DesignMatters
#ContentStrategy
#IntegratedMarketing
#Service/UXDesign
#MeasuringResults
#NewBusinessDevelopment
#User/CustomerExperience
#ProductDevVersusAdDev
#MrktgVersusCommunication
#GeneralistsVersusSpecialists
#BigData
#FlatDesign
#ValueOfImagery
#VideoInMarketing
#InfluencerMarketing