B2B sales is important for designers and developers to increase exposure, revenue, and grow their business. An effective sales process includes researching leads, making initial contact through email, networking or cold calls, following up through phone calls and emails, submitting proposals, and following up until securing a close. All interactions during and after projects are opportunities to continue selling and generating new leads. Maintaining a consistent sales strategy by using tools like CRMs and setting goals can help optimize the process.