The document outlines a marketing campaign called "Girls Got the Balls" aimed at attracting more female viewers to the Liga Primer Indonesia (LPI) football league. The campaign will ask people to guess what a girl sees at a football match through social media for a chance to win a prize. It will then reveal the actual female perspective at an LPI match to increase interest in viewing football from a different point of view.

1. THE LPI CAMPAIGN One Project Agency THE GIRLS GOT THE BALLS

2. ISSUE Quality of Indonesian Football The birth of LPI (Liga Primer Indonesia) Lack of support for LPI in the arena

6. WOMEN’S POINT OF VIEW I’ll look cool in front of boys Football is boring, shopping is better ! It’s funny to see how men reacts in football games The players are HOT with their shirts off ! I’m with my boyfriend

9. THE CAMPAIGN Question : what does the girl see ? Prize : football the way “she” sees it in 24 hours Print Ad guess via twitter with hashtag Facebook fanpage for finalists LPI match to reveal the answer and winner

10. PRINT AD

15. Thanks .