Dennehy PR Tapping In
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The document discusses strategies for engaging with social media as an organization. It recommends starting by listening and monitoring social conversations, then gradually increasing engagement over time. Key metrics for measuring success include engagement, advocacy, conversions, and sharing of content rather than just impressions. Integration of social media insights across departments is important for achieving results.
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Dennehy PR Tapping In
- 6. Before you pledge to TALK, pledge to watch, monitor and listen.
- 12. The Flow: Tapping In
- 14. More engaged than ever, more mobile than ever. Facebook and Twitter = 22.7% of time spent online; gaming = 10.2%. The stats also show the degree to which social networking is displacing other forms of communication, with e-mail as a percentage of online time plunging from 11.5% to 8.3% . Instant messaging also saw a significant drop in share, with a 15% decline from last year. E-mail use on mobile rose from 37.4% to 41.6% (smartphones). (Nielsen, 6/09-6/10)
- 21. Mobile apps & Quick Response (QR) codes
- 22. Crowdsourcing
- 23. Explore these social networks: Twitter Facebook, Orkut, MySpace, Google Buzz Ning (micro websites, commy. mgmt.) Groupon, Foursquare, Gowalla (location-based social networking) Glue (entertainment) Mashable (mashup of news, reviews) LinkedIn (business) Brightkite (group texting) FriendFeed, Seesmic, Tweetdeck, Hootsuite (Mgmt) Blogger, Wordpress, TypePad (blogging) Posterous, identi.ca (microblog) Bebo (social) Delicious, Digg, StumbleUpon (bookmarking) Multiply, Etsy (shopping) BigTent, Gather (community) StreetMavens, Patch, About, Examiner, Yelp (geolocal news, reviews) Flickr, Photobucket (photo) Yahoo and Google, Bing (search)
- 25. All rivers flow to the sea.
- 49. Our new digital capabilities Digital reputation management Digital crisis management SM monitoring Customer loyalty Consumer outreach Digital media relations Digital communications planning Training and supervising SM roles Conversation monitoring
Notas do Editor
- YouTube was created by Chad Hurley, Steve Chen, and Jawed Karim in 2005. The three founders knew each other from working together at another Internet start up, PayPal . In fact, Hurley designed the PayPal logo after reading a Wired article about the online payment company and e-mailing the startup in search of a job. YouTube was initially funded by bonuses received following the eBay buy-out of PayPal. You could argue that if there was no PayPal, there would be no YouTube. As of February 2011, YouTube has 490 million unique users worldwide per month, who rack up an estimated 92 billion page views each month. We spend around 2.9 billion hours on YouTube in a month — over 325,000 years. And those stats are j ust for the main YouTube website — they don’t incorporate embedded videos or video watched on mobile devices. http://www. youtube.com/user/McDonaldsUS?blend=4&ob=5 http://mas hable.com/2011/02/19/youtube-facts/
- http://www.hongkiat.com/blog/tips-tricks-for-your-business-facebook-fan-page/ http://www.hongkiat.com/blog/20-facebook-tipstricks-you-might-not-know/
- ignitesocialmedia.com - agency
- Netvibes.com analyzer socialmention.com data-to-dashboard.com
- http://www.socialmediaexaminer.com/8-social-media-metrics-you-should-be-measuring/ http://www.socialmediaexaminer.com/how-to-measure-social-media-return-on-investmen t-for-the-complex-sale/
- www.google.com/alerts http://socialmention. com/