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1. Arazi Ol
An entertaining mobile application
by Voden
GO TO APP

2. Strategy
Voden is a creative digital agency which specializes
on social media, digital marketing and mobile
platforms.
Therefore, we wanted to show our mastery on
mobile platforms and end-user experience.

3. Strategy
This entertaining application was based on
employee’s insights especially in advertising
industry. We have pointed out the challenges we
have encounter in our daily life (especially at work)
in a funny way.
The main idea of the application is to free users
from boring occasions by fake calls.
Users can determine who will call them and when.
Then they can make a fake excuse to leave.

4. Execution
We created characters for users to choose from
application contact list. Most of them was absurd
and funny.

5. Execution
We have make it possible for users to choose
contacts from their own contact list as well. Also, we
have added a time table which allows users to
choose the time they want to recieve the time.

6. Execution
As we have positioned Arazi ol as an emergency
application which rescues you from boring
situations, we used emergency textures in design.
Such as the red “Do a bunk*” button.
Note: *Arazi ol means to “sneaak off, do a bunk”

7. Results
• First day we have launched Arazi Ol, it has
entered Top Free as 6th app.
• In two days it has reached number 1 free app.
• It has been downloaded for 383,785 times.
• It has been used for 3,867,185 times.
• Users spent 90.234 hours on the application.