Using Twitter for News

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The document provides 10 tips for using Twitter effectively for news engagement. The tips include completing your Twitter bio, tweeting about your beat, using @mentions and hashtags, creating lists to follow sources, using advanced search operators, utilizing Tweetdeck to filter conversations, tweeting photos and videos, sharing what you're reading with retweets, and finding your own voice on the platform. The overarching message is that journalists can boost follower growth and engagement by actively participating in conversations on Twitter rather than just broadcasting information.

Tecnologia

Using Twitter for News
10 Tips for Better Engagement

Mark S. Luckie / @marksluckie
@TwitterforNews

Wednesday, December 5, 12

There are many ways to use Twitter

• Follow
• Participate
• Create Conversations
• Amplify
• Crowdsource

Wednesday, December 5, 12

Tip #1:
Don’t be an egg

3

Wednesday, December 5, 12

Complete your Twitter bio
Include your name, news organization and website

4

Wednesday, December 5, 12

Tip #2:
Tweet your beat

5

Wednesday, December 5, 12

Tweet your beat
For journalists who post a concentrated number of Tweets in a
short time span, follower growth is 50% more than expected (1.5x).

6

Wednesday, December 5, 12

Tweet your beat
Use Twitter to share previous coverage or archival content

7

Wednesday, December 5, 12

Tip #3:
Use @Twitter handles

8

Wednesday, December 5, 12

Twitter handle:

@marksluckie
@ symbol username

Wednesday, December 5, 12

Use @mentions and replies
Instead of just posting Tweets that contain URLs, mix up the content of your
Tweets. News organizations that tweet 20% fewer URLs and 100% more
@mentions grow followers 17% more than expected.

10

Wednesday, December 5, 12

@Cite your sources
Including the Twitter handle of your sources in your Tweets
increases follower growth and engagement.

11

Wednesday, December 5, 12

Tip #4:
Use good #hashtags

12

Wednesday, December 5, 12

Twitter hashtag:

#journchat
# symbol keyword or
phrase

Wednesday, December 5, 12

Use hashtags
Hashtags can increase engagement almost 100% (2x) for
journalists and 50% (1.5x) for news organizations.

14

Wednesday, December 5, 12

Tip #5:
Use $Cashtags

15

Wednesday, December 5, 12

Use $Cashtags
Cashtags work like hashtags: click on stock symbols and
see related tweets

16

Wednesday, December 5, 12

Tip #6:
Create and search lists

17

Wednesday, December 5, 12

Using Twitter lists
Twitter lists can be used to follow a separate group of Twitter users

18

Wednesday, December 5, 12

Using Twitter lists
Twitter lists can be used to follow a separate group of Twitter users

19

Wednesday, December 5, 12

Using Twitter lists
You can ﬁnd additional sources using Twitter lists

20

Wednesday, December 5, 12

Using Twitter lists
You can ﬁnd additional sources using Twitter lists

21

Wednesday, December 5, 12

Tip #7:
Be a power searcher

22

Wednesday, December 5, 12

Using Twitter search
twitter.com/search

23

Wednesday, December 5, 12

Twitter search: Top v. All
twitter.com/search

24

Wednesday, December 5, 12

Twitter search: Advance operators

25

Wednesday, December 5, 12

Search for Tweets with photos
ﬁlter:images

Search for Tweets from veriﬁed users
ﬁlter:veriﬁed

Search for Tweets from a list
[searchterm] list:username/listname

Search for Tweets with links
ﬁlter:links

Search for Tweets near a location
near:[CITYNAME or ZIPCODE] within:10mi

26

Wednesday, December 5, 12

Tip #8:
Be a Tweetdeck Ninja

27

Wednesday, December 5, 12

Use Tweetdeck to ﬁlter conversations

28

Wednesday, December 5, 12

Tip #9:
Tweet photos and video

29

Wednesday, December 5, 12

Twitter is more than just 140 characters
Tweets with media receive 3 to 4 times more engagement

30

Wednesday, December 5, 12

Tip #10:
Don’t just listen,
participate!

31

Wednesday, December 5, 12

Share what you’re reading
Journalists with above expected follower growth send 200% more retweets
(3X) compared to journalists with below expected follower growth.

32

Wednesday, December 5, 12

BONUS:
Find your own voice

33

Wednesday, December 5, 12

Additional Resources
bit.ly/TwitterForNews
@TwitterForNews

Wednesday, December 5, 12

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Using Twitter for News

1. Using Twitter for News 10 Tips for Better Engagement Mark S. Luckie / @marksluckie @TwitterforNews Wednesday, December 5, 12

2. There are many ways to use Twitter • Follow • Participate • Create Conversations • Amplify • Crowdsource Wednesday, December 5, 12

3. Tip #1: Don’t be an egg 3 Wednesday, December 5, 12

4. Complete your Twitter bio Include your name, news organization and website 4 Wednesday, December 5, 12

5. Tip #2: Tweet your beat 5 Wednesday, December 5, 12

6. Tweet your beat For journalists who post a concentrated number of Tweets in a short time span, follower growth is 50% more than expected (1.5x). 6 Wednesday, December 5, 12

7. Tweet your beat Use Twitter to share previous coverage or archival content 7 Wednesday, December 5, 12

8. Tip #3: Use @Twitter handles 8 Wednesday, December 5, 12

9. Twitter handle: @marksluckie @ symbol username Wednesday, December 5, 12

10. Use @mentions and replies Instead of just posting Tweets that contain URLs, mix up the content of your Tweets. News organizations that tweet 20% fewer URLs and 100% more @mentions grow followers 17% more than expected. 10 Wednesday, December 5, 12

11. @Cite your sources Including the Twitter handle of your sources in your Tweets increases follower growth and engagement. 11 Wednesday, December 5, 12

12. Tip #4: Use good #hashtags 12 Wednesday, December 5, 12

13. Twitter hashtag: #journchat # symbol keyword or phrase Wednesday, December 5, 12

14. Use hashtags Hashtags can increase engagement almost 100% (2x) for journalists and 50% (1.5x) for news organizations. 14 Wednesday, December 5, 12

15. Tip #5: Use $Cashtags 15 Wednesday, December 5, 12

16. Use $Cashtags Cashtags work like hashtags: click on stock symbols and see related tweets 16 Wednesday, December 5, 12

17. Tip #6: Create and search lists 17 Wednesday, December 5, 12

18. Using Twitter lists Twitter lists can be used to follow a separate group of Twitter users 18 Wednesday, December 5, 12

19. Using Twitter lists Twitter lists can be used to follow a separate group of Twitter users 19 Wednesday, December 5, 12

20. Using Twitter lists You can ﬁnd additional sources using Twitter lists 20 Wednesday, December 5, 12

21. Using Twitter lists You can ﬁnd additional sources using Twitter lists 21 Wednesday, December 5, 12

22. Tip #7: Be a power searcher 22 Wednesday, December 5, 12

23. Using Twitter search twitter.com/search 23 Wednesday, December 5, 12

24. Twitter search: Top v. All twitter.com/search 24 Wednesday, December 5, 12

25. Twitter search: Advance operators 25 Wednesday, December 5, 12

26. Search for Tweets with photos filter:images Search for Tweets from verified users filter:verified Search for Tweets from a list [searchterm] list:username/listname Search for Tweets with links filter:links Search for Tweets near a location near:[CITYNAME or ZIPCODE] within:10mi 26 Wednesday, December 5, 12

27. Tip #8: Be a Tweetdeck Ninja 27 Wednesday, December 5, 12

28. Use Tweetdeck to ﬁlter conversations 28 Wednesday, December 5, 12

29. Tip #9: Tweet photos and video 29 Wednesday, December 5, 12

30. Twitter is more than just 140 characters Tweets with media receive 3 to 4 times more engagement 30 Wednesday, December 5, 12

31. Tip #10: Don’t just listen, participate! 31 Wednesday, December 5, 12

32. Share what you’re reading Journalists with above expected follower growth send 200% more retweets (3X) compared to journalists with below expected follower growth. 32 Wednesday, December 5, 12

33. BONUS: Find your own voice 33 Wednesday, December 5, 12

34. Additional Resources bit.ly/TwitterForNews @TwitterForNews Wednesday, December 5, 12

Using Twitter for News

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Using Twitter for News