The Content helps those who wish to program mobile applications using android platform. The content has been used to conduct mobile application boot camps using android platform on different regions in Tanzania

1. Mobile App Monetization
Earnings from the mobile app
10/23/2013
COSTECH | Mobile BootCamp

2. Agenda…
 Keys to a good User experience
 User Cantered Design
 5 things you need to know about people
 Establishing an emotional connection
10/23/2013
COSTECH | Mobile BootCamp

3. Give your project an exposure
 A friend
 Competitions
 Tech Communities
 Internet
10/23/2013
COSTECH | Mobile BootCamp

4. Find out about your competitors
 Same Design
 Same Idea different approach
 Improved features
10/23/2013
COSTECH | Mobile BootCamp

5. Monetization Approach
10/23/2013
COSTECH | Mobile BootCamp

6. Paid Application
 on the Mobile App Store
 Google Play
 Samsung App Store
Challenge in Most of African Countries
Mode of payment
10/23/2013
COSTECH | Mobile BootCamp

7. In-App Purchase
st
1
Version
P
remium version
 Once a user downloads that app, monetization starts here by making that
user to buy for other premium or advanced features.
10/23/2013
COSTECH | Mobile BootCamp

8. Adverts
Works like a charm if your app is highly popular
 displaying banner ads
 video ads
 push notification ads on their app.
Ineractive [mobile app advertisement company]
10/23/2013
COSTECH | Mobile BootCamp

9. Contract/Sponsors
10/23/2013
COSTECH | Mobile BootCamp

10. Mobile App Competitions
 Google App Challenge
 Vodacom App star
 Pivot East
 Mobile Hackthons
10/23/2013
COSTECH | Mobile BootCamp

11. Prototype
Propose
Refine
10/23/2013
COSTECH | Mobile BootCamp

12. Develop
10/23/2013
COSTECH | Mobile BootCamp

13. Test and Refine
Usability = Efficient to use + Easy to Learn
10/23/2013
COSTECH | Mobile BootCamp

14. 10/23/2013
5 things
you need
to know
about
people
COSTECH | MOBILE BOOTCAMP

15. People Don't Want to Work or Think More Than They Have To
Only provide the features that people really need
10/23/2013
COSTECH | Mobile BootCamp

16. People Have Limitations
Make the information easy to scan
10/23/2013
COSTECH | Mobile BootCamp

17. People are easily
distracted
Bright colors, large
fonts, beeps, and
tones will capture
attention.
10/23/2013
COSTECH | Mobile BootCamp

18. People Create Mental Models
Either match or teach about your models
10/23/2013
COSTECH | Mobile BootCamp

19. Things that are close together are believed to "go" together.
Simple way to organize information
10/23/2013
COSTECH | Mobile BootCamp

20. Establish an emotional
connection
10/23/2013
COSTECH | Mobile BootCamp

21. Is this cheating?
10/23/2013
COSTECH | Mobile BootCamp

22. Your turn
10/23/2013
COSTECH | Mobile BootCamp