MediaScope Introduction - August 09

1. A new, independent, b2b online resource which allows advertising buyers to easily ‘reach beyond’ major traditional and digital media opportunities, often within valuable niche markets MediaScope ‘levels the buying field’ for all media sellers by allowing advertising buyers to search FREE and Paid listings by their key buying criteria *Media Seller categories will be further developed as the directory populates Advertising Buyers Agency Planners Agency Buyers Marketers Direct Buyers Small Business *Media Sellers WOM Sponsorship Specialist Magazine Ethnic Postcards/posters Product Placement Guerrilla/Ambient Transit Exhibitions/Events Performance/Search Classifieds Online - Major Portals TV Radio Press Magazine Cinema Pay TV Billboards/OOH Direct Mail Affiliate Digital Radio Directories Long tail digital Experiential Samples/vouchers Mobile Branded Content Charity/Community

2. Media Sellers – particularly niche independents – (traditional & digital) Media Agency or Direct Planner/Buyer Client (Buyer) Increasingly needs more advertising channels and niche opportunities to build brand and achieve their objectives Not enough time and resources to access (and assess) progressively fragmenting advertising opportunities. Difficulty reaching media, agency or direct buyers – and small business The current media trading landscape...... Looking for cost effective, highly targeted & response driven opportunities Small Business

3. Disconnect between most media buyers & sellers..... Media Sellers WOM Sponsorship Specialist Magazine Ethnic Postcards/posters Product Placement Guerrilla/Ambient Transit Exhibitions/Events Performance/Search Classifieds Online - Major Portals TV Radio Press Magazine Cinema Pay TV Billboards/OOH Direct Mail Affiliate Digital Radio Directories ‘ Long tail ‘digital Experiential Samples/vouchers Mobile Branded Content Charity/Community Advertising Buyers Agency Planners Agency Buyers Marketers Direct Buyers Small Business

5. Advertisers ‘reach beyond’ major media....... ......through easy access to independent digital and traditional platforms - often within valuable niche markets Media Section .....................Free and Paid Directory Listings...................... Digital Outdoor Print Electronic Misc Performance /Affiliate Aerial Magazines/Press Radio WOM/Experiential /Samples Search/Directories Transit Classifieds on/offline TV Sponsorship Classifieds on/offline Billboards Trade Magazines Community Radio Advertorials/ Branded content Display Outdoor /Out of Home Specialist Magazines Subscription TV Ethnic/Indigenous Social Media Postcards/Poster Suburban/Comm Press Cinema Product Placement Mobile/Apps Digital Billboards/POS Directories Guerrilla/Ambient Video Exhibitions/Events Podcasts Free/Vouchers DM/E-newsletters Direct Mail Digital TV/Radio Community Gaming Charity

6. MediaScope ‘levels the buying field’.......... ......by allowing advertisers to search media according to their key buying criteria Search MEDIA Options By....... Free and Paid Listings appear in *categories RESULT Advertiser finds media matching exact needs *Media can list in all appropriate categories. Categories will be further developed as the directory populates Media Type/Channel Trade Mag, Directory, Digital Radio, Aerial, Transit, WOM, Mag, Direct Mail, Outdoor, Digital Display, Directories Market Vertical IT, sport, parenting, lifestyle entertainment, business Target All people, Women, Men, Teens. Kids Geo International, National, State Venue Shopping centre, entertainment school, transport/transit Budget Free, PPC, Affiliate, Less than $1000, $1,000 - $10,000, $10,000+

10. Media Sellers – particularly Niche independents – (traditional & digital) Media Agency or Direct Buyer Client (Buyer) Client receives recommendations (and has easy access) for media to help build reach and brand Easy direct access to a resource which allows them to increase the ‘scope’ of their media recommendations – and look good to their clients! (Also somewhere to direct their many media enquiries.) Media has central resource to highlight their products and services to buyers – and generate leads and sales By using MediaScope...... Finds targeted, cost effective advertising opportunities Small Business

11. Free and Paid Directory Listings Services Section Industry Assoc/Groups & Clubs ‘ No Charge’ Paid Listings MediaScope will also offer directory categories for Services and Industry Sectors.... Training & Education Digital Employment Outdoor PR Agencies Newspapers Technical Magazines Ad Agencies Radio Marketing Agencies TV Consultants Outdoor Merchandise/Signage Advertising Graphic Designers Audit Bureaus Sales Representation Creative Groups Measurement/Stats PR/Marketing