Your Problem You need to understand where your organization sits in the spectrum of Marketing maturity. You also want to know how to move from one level of maturity to the next. Our Solution Our World Class Marketing Maturity Model is designed to help organizations improve their content marketing capabilities by providing a defined road-map. The model provides 4 stages of organizational maturity, which are: - Undefined - Progressive - Mature - World-Class Additionally, it evaluates 7 components of Content Marketing, as follows: - Orientation - Leadership - Staffing - Budget - Processes - Systems - Metrics Key Benefits: - clearly organizes core initiatives for each component - outlines maturity for 7 different core components of marketing - allows you to understand where your organization's capabilities for marketing stand - helps you learn how to move from one level to another - offers key metrics that will help measure your success To obtain this document, visit us at http://www.demandmetric.com/register

1. World Class
Marketing
Stage 1:
Cost Center
Stage 2:
Revenue Neutral
Stage 3:
Revenue Contributor
Stage 4:
World-Class
Orientation
Very reactive;
Operational; Not
strategic; No plan
Still Reactive with
some campaign
planning; No
strategic plan
Working from a
strategic Marketing
plan and campaign
plans
Marketing plan
aligned with and
driving business
planning
Leadership
No senior leadership
in Marketing;
Possibly a Marketing
or Program Manager
Director of Marketing
with Project or
Program Managers
VP, Director of
Marketing and
Program Managers
CMO, VPs,
Directors, Managers
and Program
Managers
Staffing
Informal roles &
responsibilities; No
job descriptions
Basic job
descriptions in place,
but they are rarely
updated
Job descriptions &
performance reviews
are done regularly
CMO compensation
tied to revenue &
marketing
performance
Budget
No budget exists;
Spending is ad hoc
A small budget exists
for items, such as
tradeshows
A budget exists and
business cases are
created to justify
spend
Budgeting is
connected to
revenue growth
targets
Processes
No processes;
Activities done ad
hoc; Reactive in
nature
Activities are
repeatable and some
processes are
defined
All processes are
defined and some
measurement in
place
All processes are
defined, measured,
managed and
optimized
Systems
Minimal marketing
technology in place
Legacy customer
database or CRM
system; Email
Marketing
CRM, Marketing
Automation with
some integration
All systems are fully
integrated; Analytics
& business
intelligence are
available
Metrics
No marketing
metrics, but rather a
focus on advertising
(# of impressions, #
of ads, etc.)
Operational metrics,
such as open rates,
click-thrus,
registrations, etc.
Metrics for cost per
lead (CPL), renewal
rate %, and # of
sales qualified leads
created
Metrics for customer
lifetime value (CLV),
brand equity, cost to
acquire and ROI
World Class Marketing Maturity Model