Overview Adometry by Google’s core products/services are based on a cloud-based platform that provides cross-channel attribution. This vendor profile will provide vendor information, key features, unique strengths & opportunities for improvement. Table of Contents - About Adometry by Google - Management Team - Core Product/Service - Key Features & Unique Strengths - Analyst Perspective - About the Research Analysts - Our Vendor Profile Methodology - About Demand Metric About Demand Metric's Vendor Profile Methodology Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors and their offerings. Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors value proposition. To obtain this document, visit us at http://www.demandmetric.com/register

1. © 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved.
Vendor Profile
June 2014
By: Kristen Maida, Research Analyst
With: Clare Price, VP Research

2. TABLE OF CONTENTS
© 2014 Demand Metric Research Corporation. All Rights Reserved.
3
4
6
7
About Adometry by Google
Management Team
Core Product/Service
Key Features & Unique Strengths
10
11
Our Vendor Profile Methodology
About Demand Metric
8
9
Analyst Perspective
About the Research Analysts

3. Offices Contact Information Key Facts & Figures
Corporate Headquarters
601 N. Capital of Texas Highway
Lakewood Centre
Suite 250
Austin, TX
78731
16150 NE 85th Street
Suite 220
Redmond, WA
98052
77 Oxford Street
London, W1D 2ES
UK
Website: www.adometry.com
Email: inforequest@adometry.com
Phone (USA): +1 512-852-7100
Phone (USA & CAN): +1-866-512-5424
Phone (UK): +44 (0) 20 7025 8398
Year Founded: 2005
Ownership: Acquired by Click Forensics, March 2011; Acquired
by Google, May 2014
Revenue Range: N/A
Employees: 130
Global Presence: Worldwide
Funding: $29.10M (2007-2012)
Industries: Agencies, Brands, Advertisers
Customers: Ebay, Citigroup, Charles Schwab, Hyundai,
empower, Digitas, DataXu, iProspect, Kia, Lenovo, Lord and
Taylor, Ram, Yahoo (Japan), Yellow Pages, Tory Burch,
ABOUT ADOMETRY
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Overview
Adometry by Google’s core products/services are based on a cloud-based platform that provides cross-channel attribution. This vendor profile
will provide vendor information, key features, unique strengths & opportunities for improvement.
Vendor Profile: Adometry by Google

4. ABOUT THE RESEARCH ANALYSTS
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Vendor Profile: Adometry by Google
Kristen Maida, Senior Research Analyst – Demand Metric
Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of
the organization. She has developed job functions in almost every department to help with Demand Metric’s rapid
growth. Her specialties include: social media marketing, digital marketing, content marketing & management and
business process development.
Sara Donally, Analyst Relations Manager – Demand Metric
Sara began at Demand Metric as a part of the Business Development Team, working directly with clients to evaluate
their needs. She later moved to the Research Team, where she uses her knack for writing and research coupled with her
client relations’ background to evaluate vendors in the marketing space. Her specialties include: client relations, social
media & content marketing, consumer behavior, statistics and analytics.

5. OUR VENDOR PROFILE METHODOLOGY
Demand Metric Vendor Profiles combine analyst insight, customer perspective and vital statistics about vendors that are the subjects of these
profiles. They provide the hype-free, need-to-know information about vendors at a glance, enabling more objective consideration of vendors
and their offerings.
Each vendor profile is the product of hours of analyst research, which typically includes interviews with vendor executives and established
vendor clients. Demand Metric analysts use their experience and insight to ask the penetrating questions to fully expose vendor strengths and
weaknesses. The resulting vendor profile is formatted in a consistent and accessible way, making it easy for readers to quickly grasp each vendors
value proposition.
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Vendor Profile: Adometry by Google

6. ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs,
and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a
library of 500+ premium tools and templates.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and
making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000.
TO LEARN MORE ABOUT DEMAND METRIC
To discover how Demand Metric can help you become more strategic, please visit us online at www.demandmetric.com. To read the rest of this
report, become a Demand Metric member today!
Vendor Profile