To obtain this document, visit us at http://www.demandmetric.com/register

1. © 2006 - 2014 Demand Metric Research Corporation. All Rights Reserved.
Vendor Profile
April 2014
By: Kristen Maida, Research Analyst
With: Clare Price, VP Research
Discipline: Sales Enablement
Category: Marketing Automation

2. 3
4
6
7
8
About Act-On
Management Team
Core Product/Service
Key Features & Unique Strengths
Industry & Market
13
14
15
About the Research Analysts
Our Vendor Profile Methodology
About Demand Metric
9
12
Customer Case Study
Analyst Perspective
TABLE OF CONTENTS
© 2014 Demand Metric Research Corporation. All Rights Reserved.

3. Offices Contact Information Key Facts & Figures
Corporate Headquarters
8300 SW Creekside Place
Suite 250
Beaverton, Oregon
USA
Act-On Software India Private Limited
1201, 12th Floor, Prestige Meridian I
No.29, M.G. Road, Bangalore 560-001
India
Act-On Software Limited
Suite 805, 8th Floor Fountain House
2 Queens Walk
Reading, RG1 7QF
United Kingdom
Website: www.act-on.com
Email: info@act-on.com
Phone (USA): +1 877 530 1555
Phone (APAC): +91 80 4098 5338
Phone (EMEA): +44 11 8948 5610
Year Founded: 2008
Ownership: Private
Revenue Range: $26M to $100M
Employees: 250
Global Presence: NA, APAC, EMEA
Growth (YoY): 215%
Key Acquisitions: Marketbright (2011)
Total Funding: $30.5M (2010, 2011, 2012)
Industries: SMB, Enterprise, Marketing Agencies, Education,
Travel/Hospitality, Finance, Healthcare, Manufacturing, Insurance
Customers: Insidesales.com, Liberty Tax Service, Lego
Education, Progressive, US Fleet Trucking, Voices.com
ABOUT ACT-ON
Vendor Profile: Act-On
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Overview: Act-On’s core products/services are based on Marketing Automation System & Email Marketing Software. This vendor profile will
provide vendor information, key features, unique strengths, opportunities for improvement and a real-world use case of an active customer.

4. Clare Price, VP Research – Demand Metric
Clare is an expert in marketing strategy, branding, strategic communications, sales enablement, social media marketing,
content marketing and leveraging marketing technologies. Clare is a former Gartner Research Director and helped build
their Internet Strategies Services division with clients such as Microsoft, IBM, HP, Cisco, Proctor & Gamble and Wells
Fargo. Her specialties include: brand strategy, brand development, customer acquisition and relationship development,
content and digital marketing strategy, sales enablement and social media marketing.
ABOUT THE RESEARCH ANALYSTS
© 2014 Demand Metric Research Corporation. All Rights Reserved.
Kristen Maida, Research Analyst – Demand Metric
Kristen has worked with Demand Metric for the past 4 years, learning about and gaining experience in all aspects of the
organization. She has developed job functions in almost every department to help with Demand Metric’s rapid growth.
Her specialties include: social media marketing, digital marketing, content marketing & management and business process
development.
Vendor Profile: Act-On

5. ABOUT DEMAND METRIC
Demand Metric is a global marketing research & advisory firm serving a membership community of over 38,000 marketing professionals, CEOs,
and business owners with advisory services, custom research & benchmarking reports, solution studies, consulting methodologies, training, and a
library of 500+ premium tools and templates.
Using Demand Metric resources, members complete projects faster and with greater confidence, boosting respect for the marketing team and
making it easier to justify needed resources. Our 1,000+ clients range from start-ups to members of the Global 1000.
To read the rest of this Vendor Profile, become a Demand Metric member today!
Vendor Profile
© 2014 Demand Metric Research Corporation. All Rights Reserved.