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1. Public Relations and Advertising Tracking Tool
January
Date Media Source Topic Author Type Tone Channel Impact
24/Jan/12 Online Magazine Key Success Factors Jim Smith Cover Story Positive Online 5
19/Mar/12 Feature Story Saving Money for Spring Paul Peters Trends Neutral Broadcast 2
15/Feb/12 Trade Journal Product Advantages Sally Jordan Review Negative Print -2
24/Feb/12 National News Television CEO Salary Cuts Nancy Ng Announcement Negative Other 4
7/Apr/12 Trade Conference Sponsor Integration with Platform Carlos Ortiz Feature Story Positive Broadcast 5
Average Monthly Impact 2.8
February
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Sample 1 Random Topic John Doe Blog Online -5
-3
-2
Average Monthly Impact -3.3
March
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Sample Random Topic John Doe Blog Neutral Online 4
Negative 2
Positive 4
Average Monthly Impact 3.3
April
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Online Trade Magazine Random Topic John Doe Blog Online 4
2
4
-2
Average Monthly Impact 2.0
May
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Sample Random Topic John Doe Blog Online -1
-3
4
1

2. Average Monthly Impact 0.3
June
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Sample Random Topic John Doe Blog Online 4
2
-1
1
Average Monthly Impact 1.5
July
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Sample Random Topic Cover Story Print -3
-2
Average Monthly Impact -2.5
August
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Sample Random Topic John Doe Blog Online 4
3
Average Monthly Impact 3.5
September
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Sample Random Topic John Doe Blog Online 1
3
4
2
Average Monthly Impact 2.5
October
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Sample Random Topic John Doe Blog Online 2
5
2
-3
Average Monthly Impact 1.5

3. November
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Sample Random Topic John Doe Blog Online 4
-3
1
-4
Average Monthly Impact -0.5
December
Date Media Source Topic Author Type Tone Channel Tone
7/Jun/12 Sample Random Topic John Doe Blog Online 4
5
3
2
Average Monthly Impact 3.5

4. Public Relations Metrics Dashboard
Placements Q1 Q2 Q3 Q4
Total # Placements (by type) Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
Online 16 19 14 21 24 13 12 14 16 19 22 12
Analyst 3 5 7 4 12 4 5 7 8 9 12 3
Print 3 4 6 2 8 4 5 12 5 23 12 4
Broadcast 1 0 2 1 2 0 3 1 1 4 3 1
Other 3 2 1 5 6 7 8 3 12 1 2 1
Total # of Placements Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
# of Placements (Actual) 26 30 30 33 52 28 33 37 42 56 51 21
# of Placements (Goal) 50 50 50 50 75 75 75 75 75 75 75 75
Total Featured Stories Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
# featured stories about us 1 2 2 0 4 1 3 1 0 0 2 1
Tone Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Average Monthly Impact Rating 2.8 -3.3 3.3 2.0 0.3 1.5 -2.5 3.5 2.5 1.5 -0.5 3.5
News Releases Q1 Q2 Q3 Q4
Total # News Releases Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
# Social Media Updates 45 48 54 67 42 31 39 63 62 56 43 56
# Blog Posts 20 16 29 13 26 34 27 16 20 11 24 18
# Press Releases 2 3 4 2 5 2 4 5 3 2 3 4
Total Number of News Releases 67 67 87 82 73 67 70 84 85 69 70 78
Relationships Q1 Q2 Q3 Q4
Total # Relationships Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
# Media Contacts in Database 256 262 268 274 280 286 292 298 304 310 316 322
# Times Spokesperson Quoted 2 4 5 7 8 12 14 18 23 28 29 33
# Analyst Relationships 24 27 28 29 32 34 36 42 45 48 54 57
# Conferences Spoken At 1 2 0 2 1 4 2 1 3 2 1 2

5. Placements by Type Total # of Placements (all)
Online Analyst Print Broadcast Other # of Placements (Actual) # of Placements (Goal)
100 100
80 80
60 60
56
40 52 51
40
42
37
30 30 33 33
20 20 26 28
21
0 0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
5 Total Featured Stories (about us) Average Monthly Impact
4 5
4 3.3 3.5 3.5
4
2.8 2.5
3 3 2.0
3 2 1.5 1.5
1 0.3
2 2 2 0 -0.5
2
-1 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
-2 -2.5
1 1 1 1
1 -3.3
-3
-4
0 0 0
0 -5
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

6. Press Releases Syndicated Blog Entries Posted
10 50
8 40
34
29
6 30 26 27
24
20 20
4 5 5 18
20 16 16
4 4 4 13
11
2 3 3 3 10
2 2 2 2
0 0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
100 Social Media Updates (Facebook, LinkedIn, Twitter) Total News Releases (all channels)
150 # Press Releases
80
# Blog Posts
67
63 62 120
60 54 56 56
87 84 85
45 48 90 82 78
42 43 73 70 69 70
39 67 67 67
40
31 60
20 30
0 0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec

7. Total # Media Contacts in Database Total # Times Spokesperson Quoted
400 50
40
316 322 33
298 304 310
280 286 292 28 29
262 268 274 30
256 23
18
20 14
12
7 8
10 4 5
2
0 0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec
100 Total # Analyst Relationships Total # Conferences Spoken At
10
80
8
54 57
60
45 48
42 6
34 36
40
29 32 4
27 28 4
24 3
2 2 2 2 2
20 2 1 1 1 1
0
0 0
Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sept Oct Nov Dec