Enhancing Content with Video Marketing

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How-To Guide
This How-To Guide discusses why Video Marketing is the Content
Marketing format for 2014, shares the benefits of Video Marketing, and
introduces actionable items to get started on your Video Marketing
program.

WHY VIDEO IS THE CONTENT CHOICE FOR 2014
The rapid growth of video viewing and sharing provides marketers with
many substantial motivations for utilizing video as a catalyst for a content
marketing initiative. Video has become so popular; in fact, many
researchers believe that video is the content choice of the future. While
the list of reasons to choose video to support content marketing is
lengthy, here is a short list of the most compelling justifications:
 Consumers process visual content faster.
 Video is an extremely effective medium.
 Search engines love video.
 Video is highly preferred by Internet users.

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© 2014 Demand Metric Research Corporation. All Rights Reserved.

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