A great way to build your customer base is by using a network. Building your network is key for any business but this is especially true for a service business like Carpet Cleaning. People want a trusted individual when it comes to letting someone into their home to clean their carpets. Getting a referral from a past customer or another local business can really help to build your customer base. In order to get those referrals you need to know how to build your network. Here are 6 great tips on how to accomplish a strong and healthy network for you carpet cleaning business.

1. Carpet Cleaning Network – 6 Tips for
Building A Solid Client And Referral
Base
Brought to you by the marketing experts at
www.demandmart.com

2. Nowadays, more so than ever before, word-
of-mouth campaigns, referrals, and
networking have become some of the most
effective and valuable methods to marketing a
carpet cleaning company. However, in order to
form, build, uphold, and add to a carpet
cleaning network, your company has to have
the know-how on how to work with referrals
and how to create a business network.

3. The fact is that even with high quality
advertisements and email flyers, your
business will fall short without the right carpet
cleaning network that is full of satisfied clients
and happy affiliates.

4. If you look at consumers of today, word of
mouth recommendation from highly trusted
sources is what everyone is looking for. Word of
mouth referrals and recommendations are so
common today because everyone, including
consumers and business owners, are looking to
network both online and directly.

5. Tips for Building a Successful
Business Network

6. Be memorable
• Competition is at an all time high and if your
business isn’t memorable, you’re going to fall
short.
• Building a carpet cleaning network requires
your business to stand out from the crowd of
other carpet cleaning businesses.

7. • You want prospective customers to remember
your business card or online
advertisement, not another company’s.
• Don’t let your business’ name fall flat.

8. Be timely and consistent
• We all have busy schedules. As a business owner
you probably don’t have a lot of free time, but
your consumers too have busy schedules.
• This means that one and done networking won’t
work. Instead find ways to have repeated contact
with possible clients and reach out to prospective
clients to show that despite a busy schedule, your
company still wants to earn their business.

9. Make networking a priority
• Though you may have plenty of other arsenals
underneath your advertising and promotion
belt, don’t let networking lose importance.
Ask businesses that have similar clients to join
a network with you.
• For example since you are a carpet cleaner
ask a maid service to join a network with you.
This way you can refer potential clients to one
another.

10. Ask for testimonials
• To add to positive word-of-mouth
recommendations, ask past and continuous
clients to write a testimonial about your business
and the carpet cleaning services you provide.
• Testimonials can be published in
newsletters, brochures, online, on forums, and
anywhere else that customers may come across
your business.
• Word of mouth backed with testimonials is a
sure-fire way to impress a prospective consumer.

11. Show off your affiliations and
memberships
• When it comes to building a carpet cleaning
network, don’t be shy to toot your business’
horn.
• If you have worked hard to become a member of
a certain group or if you spent months trying to
gain recognition from a well-known affiliate
business, don’t hesitate to show it off.
• Let customers know that you’re part of a small
business group.
• The more credentials you have, the more
creditable you become.

12. Keep customers and affiliates in the
loop
• If your business is undergoing a big change, be
sure that your affiliates and customers know
about it as it occurs.
• As a carpet cleaning business you may be
expanding your company size or maybe you
plan to offer green carpet cleaning services for
those customers who are focused on being
environmentally friendly.

13. Help your network partners’ out
• A carpet cleaning network will only be
successful if all of the businesses in it help
each other out.
• If all of the businesses in the network refer
leads to one another everyone can be
successful.

14. In the end while your advertising campaign may
include a variety of other marketing methods,
don’t let networking slip under the cracks.
Nowadays networking is more important than
ever and in the end networking is best for
small and local start up businesses.

15. From a cost stand point, networking requires a
fraction of the money needed to run
advertising and online campaigns. So not only
can you save money, but you’re able to build a
carpet cleaning network through referrals,
affiliates, and satisfied customers.

16. 60 Day Free Trial
Capture and share leads, build local networks, while
marketing online today!
Try demandmart free for 60 days. Visit demandmart.com and
enter the code Slideshare.
demandmart will
– Create a personalized marketing profile
– Submit your company to leading search engines and directories
– Allow you to build business networks and share leads
– Provide an easy to use blog and newsletter tool
– Allow you to easily create and share coupons
– Provide a simple to use appointment request system
– Send automatic email responses your customers