Traditionally, the mind of the marketer is on demand generation: filling the funnel for the sales force. Today, while that’s still a key first step toward customer acquisition, Marketing’s role now extends far beyond the top of the funnel: to establishing the “sales and marketing factory.” Discover the most effective way to create your own sales and marketing factory in this fast-paced webinar, hosted by DemandGen CEO Dave Lewis
HR People & Skills: Having a team that has the aptitude and passion to master the systemsDemand Funnel: having a taxonomy, process, and integrated system for managing demandLead Scoring: computing how qualified and interested a lead is to improve sales efficiencyLead Nurturing: systematically communicating with leads to move them through the early stages of the buying cycleSales Alignment: providing the tools and visibility (within the CRM) to help sales be effective at managing and converting leads. Getting qualitative feedback on adoption and utilization of these tools from salesData Management: maintaining a clean, segmented, standardized database of prospects, leads, and customersReporting: establishing key performance indicators and reporting on them effectively