Presented at the eCommerce Toronto Town Hall on Feb 13th 2014, Satish Kanwar, Toronto Director of Operations for Shopify, takes us through the future of retail and how to make commerce better.
11. Online Sales Aren’t King
Sales online are a fraction of the pie. Their influence in the purchase are key.
12. Return of the Small Business
Small businesses hold a major share of shopping traffic online and offline.
13. People Want Choice
There’s less and less a set of preferred methods or patterns.
61% demand an
integrated, seamless
experience regardless
of channel
81% find it important to
choose pick-up or
delivery options
regardless of how they
pay
If it’s closed, 39% will
wait until tomorrow,
36% will buy it online
from same place, and
22% will buy it online
based on price
elsewhere
20. Commerce: Activity related to buying and selling
Mobile Commerce: Delivering commerce to the hands of consumers,
anywhere they are, using technology
Mobile Payments: Handheld devices used to conduct a transaction otherwise
needing old school stuff at a point-of-sale