1. facebook.com/delviniainteractive
facebook com/delviniainteractive
Good afternoon! twitter.com/delvinia
linkedin.com/company/delvinia-interactive
Insights for your business.
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

2. Your hosts today!
Director, Emerging Media
eson
ght
Randy Mathe
Amy Sullivan
n
VP, Customer Insig
g
Steve Mast
President
R
A
S
D
V
Insights for your business.
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

3. Creating experiences that Give us your opinions, we’ll
enrich people’s lives. give you rewards!
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

4. ABOUT DELVINIA
Our Capabilities
Customer Experience Design
insights & analytics
Tools Services
Delvinia Digital MOSAIC Qualitative Research
Delvinia Digital Canadians Quantitative Research
SAS Capabilities Online Panel Management
Web Analytics
Social Media Monitoring
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

5. ABOUT DELVINIA
Our Capabilities
Digital Strategy Customer Experience Design
Insights & analytics
Tools Services
Customer Delvinia Digital MOSAIC Qualitative Research
Insight Delvinia Digital Canadians Quantitative Research
SAS Capabilities Online Panel Management
Web Analytics
Social Media Monitoring
Digital Business
Landscape Context
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

6. ABOUT DELVINIA
Our Capabilities
Digital Strategy Customer Experience Design
PROTOTYPE VALIDATION OPTIMIZATION
Customer
Insight
DISCOVERY DESIGN DEVELOPMENT DEPLOY
Digital Business
Landscape Context
PROTOTYPE VALIDATION OPTIMIZATION
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

7. ABOUT DELVINIA
Our Capabilities
A
Digital Strategy & Customer Experience Design
Firm.
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

8. ABOUT DELVINIA
Our Experience
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

9. ABOUT DELVINIA
Thought Leadership
Insights for your business.
PLAY LEARN GROW
Experiment, prototype and play with Studying digital behaviour and Sharing with our clients & partners
new digital technologies. reporting the results. our learning's.
• Touch Screens • Publishing reports & • Seminars
• Mobile whitepapers • Webinars
• Social Media • Weekly Polls •SSessions
i
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

10. Insights for your business.
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

11. How are Canadians using mobile?
g
What are the BIG mobile trends?
Any tips on managing mobile?
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

12. Motorola's DynaTAC 8000x was
the first commercial cell phone
and cost $3,995 in 1973.
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

13. “More users will connect to the Internet via
mobile devices than PC’s within 5 years.”
PC s years
Source: Morgan Stanley, 2009
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

14. 1 in 2 Canadians find technology helps them
increase flexibility between work and home
home.
Source: Asking Canadians, 2011
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

15. 1 in 2 Canadians are willing to pay more for
technologies that save them time.
Source: Asking Canadians, 2011
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

16. 1 in 5 lament that technology can
interfere with their personal lives.
Source: Asking Canadians, 2011
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

17. MANAGING THE HYPE
Mobile Trends
Ownership of on-demand
technologies is growing.
+16% +59%
- 6%
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

18. MANAGING THE HYPE
Mobile Trends
More mobile entrants.
6% ownership 5% ownership
13% intend to 17% intend to
p
purchase p
purchase
23% ownership
3% intend to
purchase
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

19. MANAGING THE HYPE
Mobile Trends
CTION
CLINE
OWTH
URITY
MATU
INTRODUC
DEC
GRO
ost”)
Unprecedented
U d t d
% loyal (“wou miss mo
levels of loyalty
for new mobile
uld
entrants.
% own technology
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

20. MANAGING THE HYPE
% Perform Activities on Mobile Phone Mobile Trends
Phone calls 99%
Text messaging 71%
Camera use 69%
Clock / Alarm 62%
Calendar / Agenda / Organizer / Calculator 57%
Email 41%
Web browsing / Search 40%
Picture / Video messaging 34%
Instant Messaging / Blackberry Messenger 31%
Playing games 31%
GPS / mapping services
i i 26%
MP3’s / music / videos 26%
Facebook mobile 23%
Downloading (ringtones, games, etc) 19%
Subscriptions/Alerts 18%
Contests, Promotions 16%
Voting, Polling, Taking surveys 13%
Purchasing products 13%
Twitter mobile 9%
LinkedIn mobile 8%
2009 2010 growth
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

21. 87%
Ability to use multiple
applications at the same
time is important
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

22. MANAGING THE HYPE
MOBILE MARKETING RECEPTIVITY Mobile Trends
12% Relevant marketing
messages
9% Marketing messages
based on demos
25% Would text a keyword to a company to receive
a coupon in exchange
30%
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
Open to receiving product or service
coupons based on their demos
M5V 1J9

23. MANAGING THE HYPE
Mobile Trends
2D Codes Everywhere Check-in for Rewards Mobile Shopping
2D codes will provide the first Customers receive points and The Digital Wallet is real, its on
opportunity for the customer to rewards for sharing locations as your mobile device and its
connect the real world via mobile to well as the personal choices we adoption will arrive faster than I
online content. make as we shop. think anyone realizes.
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

24. Over 1 and 5 Canadians said they would be
interested in using QR codes.
Source: AskingCanadians, 2010
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

25. MANAGING THE HYPE
QR Codes
4% Yes/Maybe
“Is this one of those
psychology tests? I see
a lizard staring at me!”
35% Yes/Maybe
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

26. 12% of Canadians have heard
of Foursquare.
Source: AskingCanadians, 2010
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

27. MANAGING THE HYPE
Mobile Rewards
Microsoft | No Friend Left Behind
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

28. Over half of Canadian online shoppers
own a smartphone.
Source: AskingCanadians, 2010
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

29. MANAGING THE HYPE
Mobile Shopping
Manulife | Mobile Travel Ads
Over 1 and 4 Canadians ‘like’
the idea of receiving product
advertisements via their
mobile. Source: Asking Canadians,, 2010
g
Location-based capabilities
Click-to-call
Just in time sales
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

30. “It’s time for organizations to understand how to fully leverage
the mobile channel and optimize a user-centered approach to
drive adoption, as well as reinforce and drive brand loyalty.”
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

31. MANAGING THE HYPE
Managing Mobile
Who is
Wh i
YOUR
customer?
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

32. MANAGING THE HYPE
Managing Mobile
Keep the total customer experience top of mind
p p p
Understand your customers mobile & digital behaviour
Personal nature of mobile devices
Consider the environment & context
Provide value & reward your customers
Value = Deeper engagement
Think ‘Marketing’ as a ‘Service’
Education, Promotion & Distribution
Don’t assume the customer understands
Treat your mobile programs like a product
Use all your marketing vehicles
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

33. MANAGING THE HYPE
Managing Mobile
Keep the total customer experience top of mind
p p p
Understand your customers mobile & digital behaviour
Personal nature of mobile devices
Consider the environment & context
Provide value & reward your customers
Value = Deeper engagement
Think ‘Marketing’ as a ‘Service’
Education,
Education Promotion & Distribution
Don’t assume the customer understands
Treat your mobile programs like a product
Use all your marketing vehicles
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

34. MANAGING THE HYPE
Managing Mobile
Keep the total customer experience top of mind
p p p
Understand your customers mobile & digital behaviour
Personal nature of mobile devices
Consider the environment & context
Provide value & reward your customers
Value = Deeper engagement
Think ‘Marketing’ as a ‘Service’
Education,
Education Promotion & Distribution
Don’t assume the customer understands
Treat your mobile programs like a product
Use all your marketing vehicles
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

35. MANAGING THE HYPE
Managing Mobile
Keep the total customer experience top of mind
Provide value & reward your customers
Education, Promotion & Distribution
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

36. ~ Thank-you ~
WEB MOBILE
www.delvinia.com/digreport dig.delvinia.com
• Download a free copy • Request a copy
• Get additional information • Read about key findings
• Read expert POV
Download a free copy of the report.
Give
Gi us a call @ 416 364 1455 or
ll 416.364.1455
email Steve @ smast@delvinia.com
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9

37. facebook.com/delviniainteractive
facebook com/delviniainteractive
Good afternoon! twitter.com/delvinia
linkedin.com/company/delvinia-interactive
Insights for your business.
370 King Street West, 5th Floor, Box 4
Toronto, Ontario
M5V 1J9