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Opera America Electronic Media Forum Case Study: The COC Live Broadcast

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Delvinia
Delvinia

Adam Froman's presentation at Opera America's Electronic Media Forum in New York on January 21st, 2010. The presentation outlines the work Delvinia has done with the Canadian Opera Company to create an digital experience for Opera goers. It highlights the recent Live broadcast event of the CBC's broadcast of Madama Butterfly and the Nightingale.

NegóciosDiversão e humorTecnologia
1 de 48
Electronic Media Forum January 21 st , 2010 New York
 
Data-driven insights help us craft digital experiences to connect brands with their customers.
How do we do it….
We help our clients embrace the digital economy by adapting to the digital behaviours of their customers
We start by understanding everything we can about the digital behaviours of your customer.
These customer insights drive our program strategies and creative.
Testing/Learning along with continual measurement against business objectives achieves success.
 
Background What are the digital habits and behaviours of the COC’s customers?
[object Object],[object Object],[object Object],[object Object],[object Object],Insight
LOADED & OVERLOADED FAMILIES ,[object Object],[object Object],[object Object],COC Customer Profile “ Make it easier to determine how many seats are left for a performance, where they are located, and what they cost.” “ I like the email pushes. It saves time to get useful info/reminders, etc. delivered direct to your desktop.”
CITY CLICKERS ,[object Object],[object Object],COC Customer Profile “ I would like to see more stories on performers, costume and set design ... part of the supporting framework for actual performances.”
Via COC.ca Via Elsewhere (Offline, External Websites) Single Ticket Buyers Subscribers Donors + Non Committed Committed 1. Migrate Digital Strategy 2. Engage 3. Commit 4. Advocate
Crafting the Digital Customer Experience Solution
[object Object],[object Object],[object Object],[object Object],Digital Vision
mobile email coc.ca e-commerce social media Podcasts / Chat / Widgets Digital Vision
[object Object],[object Object],[object Object],Strategic Imperatives
inspire action accessible connect emotionally satisfy needs interactive engaging build relationships foster community seamless integrated edgy consistent educational
 
 
 
 
 
Results
[object Object],[object Object],[object Object],[object Object],[object Object],Website redesign and enhancements
[object Object],One-to-one relationship building
[object Object],Event support
Canadian Opera Company Case Study: Turning the CBC Radio Broadcast into a digital customer experience
 
 
 
 
 
 
 
Event Promotion
 
 
Live Broadcast Chat ,[object Object]
Up next… Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+
Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
Thanks. ,[object Object],[object Object],[object Object]

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Opera America Electronic Media Forum Case Study: The COC Live Broadcast

  • 1. Electronic Media Forum January 21 st , 2010 New York
  • 2.  
  • 3. Data-driven insights help us craft digital experiences to connect brands with their customers.
  • 4. How do we do it….
  • 5. We help our clients embrace the digital economy by adapting to the digital behaviours of their customers
  • 6. We start by understanding everything we can about the digital behaviours of your customer.
  • 7. These customer insights drive our program strategies and creative.
  • 8. Testing/Learning along with continual measurement against business objectives achieves success.
  • 9.  
  • 10. Background What are the digital habits and behaviours of the COC’s customers?
  • 11.
  • 12.
  • 13.
  • 14. Via COC.ca Via Elsewhere (Offline, External Websites) Single Ticket Buyers Subscribers Donors + Non Committed Committed 1. Migrate Digital Strategy 2. Engage 3. Commit 4. Advocate
  • 15. Crafting the Digital Customer Experience Solution
  • 16.
  • 17. mobile email coc.ca e-commerce social media Podcasts / Chat / Widgets Digital Vision
  • 18.
  • 19. inspire action accessible connect emotionally satisfy needs interactive engaging build relationships foster community seamless integrated edgy consistent educational
  • 20.  
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  • 24.  
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  • 28.
  • 29. Canadian Opera Company Case Study: Turning the CBC Radio Broadcast into a digital customer experience
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  • 40.
  • 41. Up next… Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+
  • 42. Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
  • 43. Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
  • 44. Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
  • 45. Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
  • 46. Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
  • 47. Live Webcast of Press Conference Digital Brochure and Subscription Renewal COC Feedback Panel – Opera eChorus COC Radio Social Media Strategy Mobile App – Culture+ Up next…
  • 48.