While no single definition for Web 3.0 exists today, there are loads of questions about it. This presentation serves as a conversation starter on Web 3.0 and beyond. Happy trails!

1. Web 3.0 – Next Generation of the Internet (.08.07.09)
Lourdes Del Valle
Web Enthusiast
delvalle3d@aol.com
delvalle3d@aol.com 1

2. World Wide Web
 “The Web consists of a collection of technologies that leverage the power of
always on, high speed connections and treat broadband as a platform, and not
just a pipe to connect.“
 “Some Internet experts think Web 3.0 is going to be like having a personal
assistant who knows practically everything about you and can access all the
information on the Internet to answer any question. Many compare Web 3.0 to
a giant database.”
 Innovation is changing the face of media, technology & TV.
delvalle3d@aol.com 2

3. The Web Evolves
The Web generally develops in 10-year cycles
• “ Web 1.0 was dial-up, 50K average bandwidth, Web 2.0 is an average
1 megabit of bandwidth and Web 3.0 will be 10 megabits of bandwidth
all the time, which will be the full video Web, and that will feel like Web
3.0. ”— Reed Hastings, founder and CEO of Netflix
Web 1.0 = access to volumes of
information. Think of it as a fully stocked
library.
Several definitions exist for
the Web evolution phases.
Web 2.0 = giant group of friends.
Think of it as connecting with many
people.
Web 3.0 = giant “searchable” database.
Think of it as connecting with relevant,
contextual information.
delvalle3d@aol.com 3

4. Examples of Web 2.0 (vs. 1.0)
 Web 1.0 - Past
 Generally refers to the Web and static content before the "bursting of the Dot-com bubble”
in 2001, which is seen by many as a turning point for the Internet.
 Web 2.0 - Present
 Generally refers to Web connectivity with others as well as broadband, improved browsers,
and Ajax, to the rise of Flash application platforms and the mass development of widgets.
 Dynamic user-generated content on the Web
 Social networking (Facebook, Twitter, etc.)
 Shared content (You Tube, Flickr, etc.)
 Online content subscription (RSS Feeds)
 VoIP (Skype), Digital Media, XML, Google Maps
 Broader access to the Web beyond your computer (mobile, video games, TV set tops)
delvalle3d@aol.com 4

5. Examples of Web 3.0
 Web 3.0 – Near Future
 Facebook Connect: http://developers.facebook.com/connect.php = Enables developers to create programs that use
Facebook as a staging ground for games, quizzes, product reviews , etc.
 Mashups (http://mashable.com ) = combination of two or more applications into a single application
(restaurant reviews + Google maps)
 Widgets ( mass adoption) = a portable chunk of code that can be installed/executed within any separate
HTML-based web page.
 Semantic web = computers scan and interpret info on web using software agent (“web crawlers”) that search for
relevant information.
 Contextual search engines = finds not only the keywords, but also interprets the context of your
request.
delvalle3d@aol.com 5

6. Semantic Web is the game-changer for 3.0
“Web 3.0 will be able to search tags and labels and return the most
relevant results back to the user.”
 Semantic Web = collaboration of info into ontologies (relational data).
For example, instead of multiple searches, you might type a complex
sentence or two in your Web 3.0 browser, and the Web will do the rest.
 Ontologies exist as metadata (coded info on web pages)
 Metadata is similar to tagging content on blogs or photos on Flickr
delvalle3d@aol.com 6

7. Beyond Web 3.0…
 No one knows for sure but some say Web 4.0 may include:
 Virtual Reality (avatars, gaming)
 Artificial Intelligence (distributed content – several computers tackle one
project)
 Mobile Computing (convergence of computers, phone and GPS for hyper-local
couponing)
 Radio, TV and Movie content delivered on the Web
Source: Strickland, Jonathan. "How Web 3.0 Will Work." 03 March 2008. HowStuffWorks.com.
<http://computer.howstuffworks.com/web-30.htm> 07 August 2009.
delvalle3d@aol.com 7

8. Resources
 “Mastering Web 2.0: Transform Your Business Using Key Website and Social Media
Tools” by Susan Rice Lincoln
 “The Age of Engage: Reinventing Marketing for Today's Connected, Collaborative, and
Hyperinteractive Culture” by Denise Shiffman
 “The Findability Formula: The Easy, Non-Technical Approach to Search Engine
Marketing” by Heather F. Lutze
 “Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and
Technologies” by Tom Funk
 “Web Marketing All-in-One Desk Reference For Dummies” by John Arnold, Marty
Dickinson, Elizabeth Marsten and Michael Becker
 Website Magazine: www.websitemagazine.com
delvalle3d@aol.com 8