A great overview for any size business regarding why you need PR and a few simple secrets to help you in today’s world:
Secret #1 – The media is a customer
Secret #2 – Say VERY little
Secret #3 - Preparation and more Merchandising your PR
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Publicizing your business or non profit in today's world
1. Publicizing your business or non-profit in today’s world Terri J. Shapiro Deluxe Corp Exec Director, Brand & Media Relations January 18 th , 2011 Martha Stewart Dreamers Into Doers
14. Secret #1: In PR, you have 2 customers Reporters, editors, bloggers who influence decisions to buy in editorial postings The people who can buy from you
15. Media = Gatekeeper Get to know the interests of the gatekeepers We’re here because the Witch of the North sent us . . . And she’s got the ruby slippers to prove it!