Social Media and Web 2.0 Fundamentals Webinar
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This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it. Main topics presented by Deltina Hay include: * A brief introduction to the Social Web * Creating a realistic strategy * Preparing your content for the Social Web * Implementing and optimizing the tools in your strategy * Integrating your chosen tools * Evaluating what is working Real-world case studies presented by Cynthia Baker from the following industries: * Retail * Nonprofit * Marketing * Event promotion
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Social Media and Web 2.0 Fundamentals Webinar
- 1. Accolades Public Relations Social Media Power
- 3. Some of the case studies have been removed for copyright purposes – permissions have been acquired for those that are featured
- 4. Please visit http://socialmediapower.com/webinars to sign for more of our Webinars
- 5. Neither the presenters nor their respective businesses directly endorse any tools discussed in this presentation. There are many social media tools out there, the tools featured here are only a select few that the presenters have had experience using with success.
- 6. How to keep from falling off the face of the Internet... Copyright 2009, Deltina Hay
- 7. With Deltina Hay of Dalton Publishing, Social Media Power, and PlumbSocial.com... Author of A Survival Guide to Social Media and Web 2.0 Optimization Featuring case studies from host Cynthia Baker of Accolades Public Relations
- 9. Levels the playing field for small and large business
- 10. A static Website will no longer cut the mustard
- 11. Need an entire (Social) Web presence to succeed
- 12. SEO is not enough, need to increase your reach
- 14. Social bookmarking and crowd-sourced news sites like delicious & Digg
- 15. Viral widgets and social applications
- 17. Document sharing sites like SlideShare and Scribd
- 19. And the best part is that they are free!
- 22. Implement and optimize your tools
- 24. Evaluate what is working
- 27. LinkedIn profile
- 28. Twitter account
- 29. Flickr account
- 30. YouTube account
- 35. A “simple” way to subscribe to information
- 36. New entries are “fed” to subscribers automatically
- 37. Think of it as a steady stream or flow of information...
- 40. Typepad.com
- 41. Blogger.com
- 43. Add your blog to FeedBurner.com
- 44. Use a good search engine optimization plugin
- 45. Add to many blog directories like Technorati
- 46. Make it easy for others to subscribe and share...
- 47. Blog Subscription Options (email or feed readers)
- 48. Subscribing to a Blog via Email (what the subscriber sees)
- 49. Subscribing to a Blog via Feed Readers (same post in a feed reader)
- 52. Join or start groups
- 53. Use key terms in your profiles
- 54. Use applications to enhance your presence
- 55. Know the difference between a Facebook Profile and a Facebook Page...
- 56. A Facebook Page is for Your Business (www.facebook.com/business)
- 57. A Facebook Profile is for You
- 58. An Optimized Profile (LinkedIn)
- 59. An Optimized Profile (LinkedIn - further down the page)
- 60. An Optimized Profile (LinkedIn - further still down the page) Fill in all sections, include key terms, join groups, highlight businesses and experience...
- 62. As a social network: used to interact in real-time
- 63. Businesses and individuals gain “followers”
- 65. Use key terms in posts to aid in search
- 66. Utilize directories like WeFollow.com
- 67. Utilize tools like TweetDeck and HootSuite
- 68. Tastefully personalize your page using a tool like twitbacks.com
- 69. Use attribution when posting other's information
- 70. Twitter Profile
- 71. Twitter Post Optimized for “longevity”
- 74. Descriptions
- 75. Tags
- 76. Meta information
- 78. Dalton Publishing's Flickr Account (long file names and descriptions that include key terms)
- 79. Dalton Publishing's YouTube Playlists (collection of video clips, not necessarily theirs)
- 82. Widgets & Badges
- 84. Integrating with RSS Feeds (example of feeding other social sites into Facebook)
- 85. Integrated Facebook Profile (shows blogs and Flickr images that are fed in)
- 86. Integrating with Widgets & Badges (shows a Flickr badge, YouTube embedded gallery widgets, upcoming.org events widget, and FriendFeed widget)
- 87. Integrating with Applications (Facebook page with Flickr, RSS feed/blog, YouTube, and Bookshare applications)
- 90. Implemented and optimized our tools
- 93. Integrate & optimize new tools carefully
- 94. Keep abreast of new features in existing tools
- 95. Be your own best judge of what is working and what is not...
- 96. Case Studies
- 99. @DellOutlet has over 547,000 followers
- 101. Blog helped establish agency’s credibility; gained speaking opportunities to provide Hispanic marketing training to PR firms.
- 103. Reached fundraising goals and maintained donations while most non-profits experienced 40% decrease in donations
- 105. Barnes & Noble
- 110. [email_address]
- 113. Building an optimized presence in the Social Web