Easy 1-2-3 description of Social Media Marketing and how it trumps traditional marketing campaigns.

1. Why do I keep hearing about social media ? April 2009 Bash Foo Social Media

2. Social media stories are everywhere

3. Why ? It’s where the people are !

4. While the economy is in a vicious circle

5. Consumers are getting angrier

6. And they’re afraid to spend money

7. But social media empowers consumers

8. And no matter how big your advertising spending, small groups of consumers are hijacking the conversation

10. But marketers still try and interrupt us

11. They need to change brains Stop thinking about selling and start thinking about engagement and conversation

12. Marketers should be

13. Because the way consumers shop is changing forever Fundamental shift from wants to needs

14. Even private label sales are increasing because “value” has changed

15. So traditional branding is dying

18. What is the average age of social media users today?

19. Twitter growth is coming from older demographics 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.

20. As are facebook's demographics 2009 facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users* * From June 2008 thru January 2009

21. So should you increase social media spending ?

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