10. YouTube Video Views How SOA was Used to Build the Virtual Forbidden City 214 How the VFC Demonstrates the Value of SOA in Business 75 How to Join IBM's Exclusive Virtual Worlds SOA Tour 127 SOA and IBM's Virtual Forbidden City 310 726
13. Event registration *Space on the Virtual Forbidden City SOA tours was limited and personal invites were issued to those selected to attend What? Target Actual Registrations* 40 172 Number of Attendees 20 - 30 21 SOA & Web 2.0 mini-book requests 50 98
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Editor's Notes
Blogger Engagement What: Using the information gathered from “ Monitor the Market Conversation” – Listening Pilot Monitor activity on the target blogs and seed comments on appropriate posts with (keyword optimised) links to the destination web page. How: checking a daily basis to see who is blogging on relevant subjects and to find out where our ‘influencers’ are commenting themselves. Blog comments are often screened for approval, so need to be relevant and interesting and not just random ‘spam’ attacks Deliverable: weekly flash report to facilitate blog engagement, with a list of top blogs and suggested content snippets that can be used by IBM for commenting
YouTube IBMVFC video views (x3 week active campaign)