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11.2 Marketing a Small Business Personal Selling Presentation 3

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Small Business Module 11

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Personal Selling The form of promotion that uses PLANNED, PERSONALIZED communication in order to influence purchase decisions and to ensure satisfaction
Types of Personal Selling ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Characteristics of an Effective Salesperson ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ not”
[object Object],[object Object],[object Object],[object Object],Characteristics of an Effective Salesperson
[object Object],[object Object],[object Object],[object Object],Characteristics of an Effective Salesperson
Advantages of Personal Selling ,[object Object],[object Object]
Disadvantages of Personal Selling ,[object Object],[object Object],[object Object]
Steps in the Selling Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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11.2 Marketing a Small Business Personal Selling Presentation 3

  • 1. Personal Selling The form of promotion that uses PLANNED, PERSONALIZED communication in order to influence purchase decisions and to ensure satisfaction
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