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Football Money
League

Sports Business Group
January 2014
Revenues for the
top 20 clubs grew
8% to €5.4 billion
in 2012/13
1. Real Madrid
Revenue profile (€m)

Social media activity
@realmadrid

9.9m
23%

Facebook likes

49.1m

41%

€518.9m
(£444.7m)
36%

Matchday €119m (£102m)
Broadcasting €188.3m (£161.4m)
Commercial €211.6m (£181.3m)

188.3m (£161.4m)

Average league
match attendance

2012/13 Domestic
league position

65,268

1 FC Barcelona
2 Real Madrid

Trophies
won

0

Madrid’s global renown
and capacity to generate
significant commercial
revenue from outside the
difficult Spanish market
is central to their success.

3 Atlético de Madrid
4 Real Sociedad
5 Valencia
2. FC Barcelona
Revenue profile (€m)

Social media activity
@FCBarcelona

10.9m
24%

Facebook likes

52.4m

37%

€482.6m
(£413.6m)
39%

Matchday €117.6m (£100.8m)
Broadcasting €188.2m (£161.3m)
Commercial €176.8m (£151.5m)

188.2m (£161.3m)

Average league
match attendance

2012/13 Domestic
league position

71,235

1 FC Barcelona
2 Real Madrid

Trophies
won

1

The club’s Board recently
decided to pursue the
option to redevelop Camp
Nou rather than move to
a new stadium nearby.

3 Atlético de Madrid
4 Real Sociedad
5 Valencia
3. Bayern Munich
Revenue profile (€m)

Social media activity
@FCBayern

0.9m
20%

Facebook likes

11.6m
55%

€431.2m
(£369.6m)

25%

Matchday €87.1m (£74.7m)
Broadcasting €107m (£91.7m)
87.1m (£74.7m)
Commercial €237.1m (£203.2m)

107m (£91.7m)

237.1m (£203.2m)

Average league
match attendance

2012/13 Domestic
league position

71,103

1 Bayern Munich
2 Borussia Dortmund

Trophies
won

Bayern enjoy their
highest placing in 11
years following their
treble winning season.

3

3 Bayer Leverkusen
4 Schalke 04
5 SC Freiburg
4. Manchester United
Revenue profile (€m)

Social media activity
@ManUtd

1.7m
30%
42%

€423.8m
(£363.2m)
28%

Matchday €127.3m (£109.1m)
Broadcasting €118.6m (£101.6m)
Commercial €177.9m (£152.5m)

118.6m (£101.6m)

Facebook likes

39.6m

Average league
match attendance

2012/13 Domestic
league position

75,530

1 Manchester United
2 Manchester City

Trophies
won

1

The club’s commercial
operations continue to go
from strength to strength,
increasing by £34.9m
(30%) in 2012/13.

3 Chelsea
4 Arsenal
5 Tottenham Hotspur
5. Paris Saint-Germain
Revenue profile (€m)

Social media activity
@PSG_inside

1m

13%

Facebook likes

6.5m

€398.8m

23%

(£341.8m)
64%

Matchday €53.2m (£45.6m)
Broadcasting €90.9m (£77.9m)
Commercial €254.7m (£218.3m)

90.9m (£77.9m)

Average league
match attendance

43,239
Trophies
won

1

The club have enjoyed a
remarkable rise, winning
their first Championnat
title in 19 years.

2012/13 Domestic
league position
1 Paris Saint-Germain
2 Olympique de
Marseille
3 Olympique Lyonnais
4 Nice
5 Saint-Étienne
F

6. Manchester City
Revenue profile (€m)

Social media activity
@MCFC

1.4m

15%

Facebook likes

8.4m
53%

€316.2m
(£271m)

32%

Matchday €46.2m (£39.6m)
Broadcasting €103.1m (£88.4m)
Commercial €166.9m (£143m

103.1m (£88.4m)

Average league
match attendance

2012/13 Domestic
league position

46,970

1 Manchester United
2 Manchester City

Trophies
won

0

To break into the Money
League top five the club
will need to further
improve upon its
impressive commercial
growth and on-pitch
performance.

3 Chelsea
4 Arsenal
5 Tottenham Hotspur
7. Chelsea
Revenue profile (€m)

Social media activity
@chelseafc

3.3m
27%

32%

€303.4m
(£260m)
41%

Matchday €82.5m (£70.7m)
Broadcasting €123m (£105.4m)
82.5m (£70.7m)
Commercial €97.9m (£83.9m)

123m (£105.4m)

97.9m (£83.9m)

Facebook likes

21.7m

Average league
match attendance

2012/13 Domestic
league position

41,462

1 Manchester United
2 Manchester City

Trophies
won

1

Stamford Bridge’s
relatively limited capacity
continues to hamper the
club’s aspirations to grow
matchday revenues.

3 Chelsea
4 Arsenal
5 Tottenham Hotspur
8. Arsenal
Revenue profile (€m)

Social media activity
@Arsenal

3.4m
26%

Facebook likes

38%

€284.3m
(£243.6m)
36%

Matchday €108.3m (£92.8m)
Broadcasting €103.2m (£88.4m)
Commercial €72.8m (£62.4m)

103.2m (£88.4m)

19m

Average league
match attendance

2012/13 Domestic
league position

60,080

1 Manchester United
2 Manchester City

Trophies
won

0

Matchday is Arsenal’s
largest revenue source.
We are unlikely to see
this repeated at Arsenal,
or any other Money
League club in the future.

3 Chelsea
4 Arsenal
5 Tottenham Hotspur
9. Juventus
Revenue profile (€m)

Social media activity
@Juventusfc

14%
25%

0.9m
Facebook likes

9.5m

€272.4m
(£233.5m)
61%

Matchday €38m (£32.6m)
Broadcasting €166m (£142.3m)
38m (£32.6m)
Commercial €68.4m (£58.6m)

166m (£142.3m)

68.4m (£58.6m)

Average league
match attendance

2012/13 Domestic
league position

35,973

1 Juventus
2 Napoli

Trophies
won

1

2012/13 was a year of
further progress on and
off the pitch for Juventus,
overtaking AC Milan and
Internazionale to become
the leading revenue
generating club in Italy.

3 AC Milan
4 Fiorentina
5 Udinese
10. AC Milan
Revenue profile (€m)

Social media activity
@acmilan

1.7m

10%

Facebook likes

19.3m

37%

€263.5m
(£225.8m)
53%

Matchday €26.4m (£22.6m)
Broadcasting €140.9m (£120.8m)
26.4m (£22.6m)
Commercial €96.2m (£82.4m)

140.9m (£120.8m)

96.2m (£82.4m)

Average league
match attendance

2012/13 Domestic
league position

44,123

1 Juventus
2 Napoli

Trophies
won

0

The Rossoneri have had a
disappointing Serie A
campaign thus far, their
form has left them
languishing in mid-table
and led to the sacking of
coach Massimilano Allegri.

3 AC Milan
4 Fiorentina
5 Udinese
F

11. Borussia Dortmund
Revenue profile (€m)

Social media activity
@BVB

0.7m
23%

Facebook likes

6.7m
43%

€256.2m
(£219.6m)
34%

Matchday €59.6m (£51.1m)
Broadcasting €87.6m (£75.1m)
59.6m (£51.1m)
Commercial €109m (£93.4m)

87.6m (£75.1m)

Average league
match attendance

2012/13 Domestic
league position

79,893

1 Bayern Munich
2 Borussia Dortmund

Trophies
won

0

Dortmund is Germany’s
second highest-ranked
Money League club, but
continue to generate
significantly lower income
than Bayern Munich.

3 Bayer Leverkusen
4 Schalke 04
5 SC Freiburg
12. Liverpool
Revenue profile (€m)

Social media activity
@LFC

2.3m
22%

Facebook likes

14.7m
47%

€240.6m
(£206.2m)
31%

Matchday €52.1m (£44.6m)
Broadcasting €74.5m (£63.9m)
52.1m (£44.6m)
Commercial €114m (£97.7m)

74.5m (£63.9m)

114m (£97.7m)

Average league
match attendance

2012/13 Domestic
league position

44,758

5 Tottenham Hotspur
6 Everton

Trophies
won

0

The club’s six-year kit
sponsorship deal with
Warrior Sports from
2012/13 provided a
substantial uplift
compared with the
previous deal with adidas.

7 Liverpool
8 West Bromwich
9 Swansea City
F

13. Schalke 04
Revenue profile (€m)

Social media activity
@s04

0.1m
21%

Facebook likes

1.7m
47%

€198.2m
(£169.9m)
32%

Matchday €42.5m (£36.4m)
Broadcasting €62.9m (£53.9m)
42.5m (£36.4m)
Commercial €92.8m (£79.6m)

62.9m (£53.9m)

Average league
match attendance

2012/13 Domestic
league position

61,016

1 Bayern Munich
2 Borussia Dortmund

Trophies
won

0

Stronger performances
from clubs such as Bayer
Leverkusen and Borussia
Mönchengladbach may
threaten the Royal Blues’
future high placing in the
Money League.

3 Bayer Leverkusen
4 Schalke 04
5 SC Freiburg
14. Tottenham Hotspur
Revenue profile (€m)

Social media activity
@SpursOfficial

0.7m
27%

31%

Facebook likes

3.6m

€172m
(£147.4m)
42%

Matchday €46.9m (£40.2m)
Broadcasting €72.7m (£62.3m)
46.9m (£40.2m)
Commercial €52.4m (£44.9m)

72.7m (£62.3m)

Average league
match attendance

2012/13 Domestic
league position

36,151

1 Manchester United
2 Manchester City

Trophies
won

0

With a solid commercial
structure, and the new
domestic broadcast deal
in place, Spurs’ position
in future editions of the
Money League is secure.

3 Chelsea
4 Arsenal
5 Tottenham Hotspur
15. Internazionale
Revenue profile (€m)

Social media activity
@inter

0.4m

12%

Facebook likes

3m

40%

€168.8m
(£144.6m)
48%

Matchday €19.4m (£16.6m)
Broadcasting €81.5m (£69.8m)
19.4m (£16.6m)
Commercial €67.9m (£58.2m)

81.5m (£69.8m)

Average league
match attendance

2012/13 Domestic
league position

42,097

7 SS Lazio
8 Catania

Trophies
won

0

The takeover of the club
by Erick Thohir may
accelerate plans to address
Inter’s stadium issues.

9 Internazionale
10 Parma
11 Cagliari
16. Galatasaray
Revenue profile (€m)

Social media activity
@GalatasaraySk

3.5m
23%

Facebook likes

9.4m
44%

€157m
(£134.6m)
33%

Matchday €35.4m (£30.3m)
Broadcasting €51.9m (£44.5m)

Average league
match attendance

2012/13 Domestic
league position

39,093

1 Galatasaray
2 Fenerbahçe

Trophies
won

1

3 Besiktas
4 Bursaspor
5 Kayserispor

Qualification for the
Champions League looks
essential if Galatasaray
are to remain Turkey’s
leading revenue
generating club and move
up the Money League.

Commercial €69.7m (£59.8m)

51.9m (£44.5m)
2
17. Hamburger SV
Revenue profile (€m)

Social media activity
@HSV

0.1m
32%
50%

€135.4m
(£116m)
18%

Matchday €43.2m (£37m)
Broadcasting €24.7m (£21.2m)
Commercial €67.5m (£57.8m)

24.7m (£21.2m)

Facebook likes

0.6m

Average league
match attendance

2012/13 Domestic
league position

52,829

5 SC Freiburg
6 Eintracht Frankfurt

Trophies
won

0

Hamburger SV climbed
three places to 17th, the
highest placed Money
League club not playing
in UEFA competitions.

7 Hamburger SV
8 Borussia
Mönchengladbach
9 Hannover 96
18. Fenerbahçe
Revenue profile (€m)

Social media activity
@Fenerbahce

2.7m
22%

Facebook likes

7.1m

44%

€126.4m
(£108.3m)
34%

Matchday €27.7m (£23.7m)
Broadcasting €43m (£36.9m)
Commercial €55.7m (£47.7m)

43m (£36.9m)

55.7m (£47.7m)

Average league
match attendance

40,895
Trophies
won

1

The club progressed to
the semi-final of the
Europa League, the most
advanced stage of a
European competition it
has reached.

2012/13 Domestic
league position
1
2
3
4
5

Galatasaray
Fenerbahçe
Besiktas
Bursaspor
Kayserispor
19. AS Roma
Revenue profile (€m)

Social media activity
@OfficialASRoma

16%

0.3m
Facebook likes

31%

2.5m

€124.4m
(£106.6m)
53%

Matchday €20.1m (£17.2m)
Broadcasting €66m (£56.6m)
Commercial €38.3m (£32.8m)

66m (£56.6m)

38.3m (£32.8m)

Average league
match attendance

42,062
Trophies
won

0

Just over 50% of the seats
for home games at the
Stadio Olimpico were
sold, emphasising the
need for investment in
new facilities.

2012/13 Domestic
league position
4
5
6
7
8

Fiorentina
Udinese
AS Roma
SS Lazio
Catania
20. Atlético de Madrid
Revenue profile (€m)

Social media activity
@Atleti

0.6m
23%
33%

Facebook likes

1.6m

€120m
(£102.8m)
44%

Matchday €27.5m (£23.5m)
Broadcasting €52.5m (£45m)
Commercial €40m (£34.3m)

52.5m (£45m)

Average league
match attendance

2012/13 Domestic
league position

37,956

1 Barcelona
2 Real Madrid

Trophies
won

1

Los Rojiblancos have
made a flying start to the
2013/14 season and
reached the half-way
mark having lost only
once in all competitions.

3 Atlético de Madrid
4 Real Sociedad
5 Valencia
How we did it
We have used the figure for total revenue
extracted from the annual financial statements of
the company or group in respect of each club, or
other direct sources, for the 2012/13 season
(unless otherwise stated).
Revenue excludes player transfer fees, VAT and
other sales related taxes. In a few cases we have
made adjustments to total revenue figures to
enable, in our view, a more meaningful
comparison of the football business on a club by
club basis.
Each club’s financial information has been
prepared on the basis of national accounting
practice or International Financial Reporting
Standards (“IFRS”). The financial results of some
clubs have changed, or may in future change,
due to the change in the basis of accounting
practice. In some cases these changes may be
significant.

Based on the information made available to us in
respect of each club, to the extent possible, we
have split revenue into three categories – being
revenue derived from matchday, broadcast and
commercial sources. Clubs are not wholly
consistent with each other in the way they
classify revenue. In some cases we have made
reclassification adjustments to the disclosed
figures to enable, in our view, a more meaningful
comparison of the financial results.
Matchday revenue is largely derived from gate
receipts (including season tickets and
memberships). Broadcast revenue includes
revenue from both domestic and international
competitions. Commercial revenue includes
sponsorship and merchandising revenues. For a
more detailed analysis of the comparability of
revenue generation between clubs, it would be
necessary to obtain information not otherwise
publicly available. Some differences between
clubs, or over time, may arise due to different
commercial arrangements and how the
transactions are recorded in the financial
statements, due to different financial reporting
perimeters in respect of a club, and/or due to
different ways in which accounting practice is
applied such that the same type of transaction
might be recorded in different ways.

The publication contains a variety of information
derived from publicly available or other direct
sources, other than financial statements. We have
not performed any verification work or audited
any of the information contained in the financial
statements or other sources in respect of each
club for the purpose of this publication.
For the purpose of the international comparisons,
unless otherwise stated, all figures for the
2012/13 season have been translated at 30 June
2013 exchange rates (£1 = €1.1668; €1 =
TRY2.508; €1 = BRL2.8714). Comparative figures
have been extracted from previous editions of the
Deloitte Football Money League, or from relevant
annual financial statements or other direct
sources.
There are many ways of examining the relative
wealth or value of football clubs and at Deloitte
we have developed models of anticipated future
cash flows to help potential investors or sellers do
just that. However, for an exercise such as this,
there is insufficient public information to do that.
Here, in the Deloitte Football Money League, we
use revenue as the most easily available and
comparable measure of financial wealth.
Whilst Bayern Munich
leapfrog Manchester
United into third place,
the English club has a
realistic opportunity to
regain top position in
future years
Contacts
Manchester
Dan Jones, Paul Rawnsley, Alan Switzer
PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK
Telephone: +44 (0)161 455 8787
E-mail: sportsteamuk@deloitte.co.uk

London
Mark Roberts
Athene Place, 66 Shoe Lane, London, EC4A 3BQ, UK
Telephone: +44 (0)20 7303 7841
E-mail: sportsteamuk@deloitte.co.uk

For further information, visit our website at www.deloitte.co.uk/sportsbusinessgroup

Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by
guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please
see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms.
This publication has been written in general terms and therefore cannot be relied on to cover specific situations;
application of the principles set out will depend upon the particular circumstances involved and we recommend
that you obtain professional advice before acting or refraining from acting on any of the contents of this
publication. Deloitte LLP would be pleased to advise readers on how to apply the principles set out in this
publication to their specific circumstances. Deloitte LLP accepts no duty of care or liability for any loss occasioned
to any person acting or refraining from action as a result of any material in this publication.
© 2014 Deloitte LLP. All rights reserved.
Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675
and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Tel: +44 (0) 20 7936 3000
Fax: +44 (0) 20 7583 1198.
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Member of Deloitte Touche Tohmatsu Limited

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Deloitte Football Money League 2014

  • 1. All to play for Football Money League Sports Business Group January 2014
  • 2. Revenues for the top 20 clubs grew 8% to €5.4 billion in 2012/13
  • 3. 1. Real Madrid Revenue profile (€m) Social media activity @realmadrid 9.9m 23% Facebook likes 49.1m 41% €518.9m (£444.7m) 36% Matchday €119m (£102m) Broadcasting €188.3m (£161.4m) Commercial €211.6m (£181.3m) 188.3m (£161.4m) Average league match attendance 2012/13 Domestic league position 65,268 1 FC Barcelona 2 Real Madrid Trophies won 0 Madrid’s global renown and capacity to generate significant commercial revenue from outside the difficult Spanish market is central to their success. 3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  • 4. 2. FC Barcelona Revenue profile (€m) Social media activity @FCBarcelona 10.9m 24% Facebook likes 52.4m 37% €482.6m (£413.6m) 39% Matchday €117.6m (£100.8m) Broadcasting €188.2m (£161.3m) Commercial €176.8m (£151.5m) 188.2m (£161.3m) Average league match attendance 2012/13 Domestic league position 71,235 1 FC Barcelona 2 Real Madrid Trophies won 1 The club’s Board recently decided to pursue the option to redevelop Camp Nou rather than move to a new stadium nearby. 3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  • 5. 3. Bayern Munich Revenue profile (€m) Social media activity @FCBayern 0.9m 20% Facebook likes 11.6m 55% €431.2m (£369.6m) 25% Matchday €87.1m (£74.7m) Broadcasting €107m (£91.7m) 87.1m (£74.7m) Commercial €237.1m (£203.2m) 107m (£91.7m) 237.1m (£203.2m) Average league match attendance 2012/13 Domestic league position 71,103 1 Bayern Munich 2 Borussia Dortmund Trophies won Bayern enjoy their highest placing in 11 years following their treble winning season. 3 3 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  • 6. 4. Manchester United Revenue profile (€m) Social media activity @ManUtd 1.7m 30% 42% €423.8m (£363.2m) 28% Matchday €127.3m (£109.1m) Broadcasting €118.6m (£101.6m) Commercial €177.9m (£152.5m) 118.6m (£101.6m) Facebook likes 39.6m Average league match attendance 2012/13 Domestic league position 75,530 1 Manchester United 2 Manchester City Trophies won 1 The club’s commercial operations continue to go from strength to strength, increasing by £34.9m (30%) in 2012/13. 3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  • 7. 5. Paris Saint-Germain Revenue profile (€m) Social media activity @PSG_inside 1m 13% Facebook likes 6.5m €398.8m 23% (£341.8m) 64% Matchday €53.2m (£45.6m) Broadcasting €90.9m (£77.9m) Commercial €254.7m (£218.3m) 90.9m (£77.9m) Average league match attendance 43,239 Trophies won 1 The club have enjoyed a remarkable rise, winning their first Championnat title in 19 years. 2012/13 Domestic league position 1 Paris Saint-Germain 2 Olympique de Marseille 3 Olympique Lyonnais 4 Nice 5 Saint-Étienne
  • 8. F 6. Manchester City Revenue profile (€m) Social media activity @MCFC 1.4m 15% Facebook likes 8.4m 53% €316.2m (£271m) 32% Matchday €46.2m (£39.6m) Broadcasting €103.1m (£88.4m) Commercial €166.9m (£143m 103.1m (£88.4m) Average league match attendance 2012/13 Domestic league position 46,970 1 Manchester United 2 Manchester City Trophies won 0 To break into the Money League top five the club will need to further improve upon its impressive commercial growth and on-pitch performance. 3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  • 9. 7. Chelsea Revenue profile (€m) Social media activity @chelseafc 3.3m 27% 32% €303.4m (£260m) 41% Matchday €82.5m (£70.7m) Broadcasting €123m (£105.4m) 82.5m (£70.7m) Commercial €97.9m (£83.9m) 123m (£105.4m) 97.9m (£83.9m) Facebook likes 21.7m Average league match attendance 2012/13 Domestic league position 41,462 1 Manchester United 2 Manchester City Trophies won 1 Stamford Bridge’s relatively limited capacity continues to hamper the club’s aspirations to grow matchday revenues. 3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  • 10. 8. Arsenal Revenue profile (€m) Social media activity @Arsenal 3.4m 26% Facebook likes 38% €284.3m (£243.6m) 36% Matchday €108.3m (£92.8m) Broadcasting €103.2m (£88.4m) Commercial €72.8m (£62.4m) 103.2m (£88.4m) 19m Average league match attendance 2012/13 Domestic league position 60,080 1 Manchester United 2 Manchester City Trophies won 0 Matchday is Arsenal’s largest revenue source. We are unlikely to see this repeated at Arsenal, or any other Money League club in the future. 3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  • 11. 9. Juventus Revenue profile (€m) Social media activity @Juventusfc 14% 25% 0.9m Facebook likes 9.5m €272.4m (£233.5m) 61% Matchday €38m (£32.6m) Broadcasting €166m (£142.3m) 38m (£32.6m) Commercial €68.4m (£58.6m) 166m (£142.3m) 68.4m (£58.6m) Average league match attendance 2012/13 Domestic league position 35,973 1 Juventus 2 Napoli Trophies won 1 2012/13 was a year of further progress on and off the pitch for Juventus, overtaking AC Milan and Internazionale to become the leading revenue generating club in Italy. 3 AC Milan 4 Fiorentina 5 Udinese
  • 12. 10. AC Milan Revenue profile (€m) Social media activity @acmilan 1.7m 10% Facebook likes 19.3m 37% €263.5m (£225.8m) 53% Matchday €26.4m (£22.6m) Broadcasting €140.9m (£120.8m) 26.4m (£22.6m) Commercial €96.2m (£82.4m) 140.9m (£120.8m) 96.2m (£82.4m) Average league match attendance 2012/13 Domestic league position 44,123 1 Juventus 2 Napoli Trophies won 0 The Rossoneri have had a disappointing Serie A campaign thus far, their form has left them languishing in mid-table and led to the sacking of coach Massimilano Allegri. 3 AC Milan 4 Fiorentina 5 Udinese
  • 13. F 11. Borussia Dortmund Revenue profile (€m) Social media activity @BVB 0.7m 23% Facebook likes 6.7m 43% €256.2m (£219.6m) 34% Matchday €59.6m (£51.1m) Broadcasting €87.6m (£75.1m) 59.6m (£51.1m) Commercial €109m (£93.4m) 87.6m (£75.1m) Average league match attendance 2012/13 Domestic league position 79,893 1 Bayern Munich 2 Borussia Dortmund Trophies won 0 Dortmund is Germany’s second highest-ranked Money League club, but continue to generate significantly lower income than Bayern Munich. 3 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  • 14. 12. Liverpool Revenue profile (€m) Social media activity @LFC 2.3m 22% Facebook likes 14.7m 47% €240.6m (£206.2m) 31% Matchday €52.1m (£44.6m) Broadcasting €74.5m (£63.9m) 52.1m (£44.6m) Commercial €114m (£97.7m) 74.5m (£63.9m) 114m (£97.7m) Average league match attendance 2012/13 Domestic league position 44,758 5 Tottenham Hotspur 6 Everton Trophies won 0 The club’s six-year kit sponsorship deal with Warrior Sports from 2012/13 provided a substantial uplift compared with the previous deal with adidas. 7 Liverpool 8 West Bromwich 9 Swansea City
  • 15. F 13. Schalke 04 Revenue profile (€m) Social media activity @s04 0.1m 21% Facebook likes 1.7m 47% €198.2m (£169.9m) 32% Matchday €42.5m (£36.4m) Broadcasting €62.9m (£53.9m) 42.5m (£36.4m) Commercial €92.8m (£79.6m) 62.9m (£53.9m) Average league match attendance 2012/13 Domestic league position 61,016 1 Bayern Munich 2 Borussia Dortmund Trophies won 0 Stronger performances from clubs such as Bayer Leverkusen and Borussia Mönchengladbach may threaten the Royal Blues’ future high placing in the Money League. 3 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  • 16. 14. Tottenham Hotspur Revenue profile (€m) Social media activity @SpursOfficial 0.7m 27% 31% Facebook likes 3.6m €172m (£147.4m) 42% Matchday €46.9m (£40.2m) Broadcasting €72.7m (£62.3m) 46.9m (£40.2m) Commercial €52.4m (£44.9m) 72.7m (£62.3m) Average league match attendance 2012/13 Domestic league position 36,151 1 Manchester United 2 Manchester City Trophies won 0 With a solid commercial structure, and the new domestic broadcast deal in place, Spurs’ position in future editions of the Money League is secure. 3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  • 17. 15. Internazionale Revenue profile (€m) Social media activity @inter 0.4m 12% Facebook likes 3m 40% €168.8m (£144.6m) 48% Matchday €19.4m (£16.6m) Broadcasting €81.5m (£69.8m) 19.4m (£16.6m) Commercial €67.9m (£58.2m) 81.5m (£69.8m) Average league match attendance 2012/13 Domestic league position 42,097 7 SS Lazio 8 Catania Trophies won 0 The takeover of the club by Erick Thohir may accelerate plans to address Inter’s stadium issues. 9 Internazionale 10 Parma 11 Cagliari
  • 18. 16. Galatasaray Revenue profile (€m) Social media activity @GalatasaraySk 3.5m 23% Facebook likes 9.4m 44% €157m (£134.6m) 33% Matchday €35.4m (£30.3m) Broadcasting €51.9m (£44.5m) Average league match attendance 2012/13 Domestic league position 39,093 1 Galatasaray 2 Fenerbahçe Trophies won 1 3 Besiktas 4 Bursaspor 5 Kayserispor Qualification for the Champions League looks essential if Galatasaray are to remain Turkey’s leading revenue generating club and move up the Money League. Commercial €69.7m (£59.8m) 51.9m (£44.5m) 2
  • 19. 17. Hamburger SV Revenue profile (€m) Social media activity @HSV 0.1m 32% 50% €135.4m (£116m) 18% Matchday €43.2m (£37m) Broadcasting €24.7m (£21.2m) Commercial €67.5m (£57.8m) 24.7m (£21.2m) Facebook likes 0.6m Average league match attendance 2012/13 Domestic league position 52,829 5 SC Freiburg 6 Eintracht Frankfurt Trophies won 0 Hamburger SV climbed three places to 17th, the highest placed Money League club not playing in UEFA competitions. 7 Hamburger SV 8 Borussia Mönchengladbach 9 Hannover 96
  • 20. 18. Fenerbahçe Revenue profile (€m) Social media activity @Fenerbahce 2.7m 22% Facebook likes 7.1m 44% €126.4m (£108.3m) 34% Matchday €27.7m (£23.7m) Broadcasting €43m (£36.9m) Commercial €55.7m (£47.7m) 43m (£36.9m) 55.7m (£47.7m) Average league match attendance 40,895 Trophies won 1 The club progressed to the semi-final of the Europa League, the most advanced stage of a European competition it has reached. 2012/13 Domestic league position 1 2 3 4 5 Galatasaray Fenerbahçe Besiktas Bursaspor Kayserispor
  • 21. 19. AS Roma Revenue profile (€m) Social media activity @OfficialASRoma 16% 0.3m Facebook likes 31% 2.5m €124.4m (£106.6m) 53% Matchday €20.1m (£17.2m) Broadcasting €66m (£56.6m) Commercial €38.3m (£32.8m) 66m (£56.6m) 38.3m (£32.8m) Average league match attendance 42,062 Trophies won 0 Just over 50% of the seats for home games at the Stadio Olimpico were sold, emphasising the need for investment in new facilities. 2012/13 Domestic league position 4 5 6 7 8 Fiorentina Udinese AS Roma SS Lazio Catania
  • 22. 20. Atlético de Madrid Revenue profile (€m) Social media activity @Atleti 0.6m 23% 33% Facebook likes 1.6m €120m (£102.8m) 44% Matchday €27.5m (£23.5m) Broadcasting €52.5m (£45m) Commercial €40m (£34.3m) 52.5m (£45m) Average league match attendance 2012/13 Domestic league position 37,956 1 Barcelona 2 Real Madrid Trophies won 1 Los Rojiblancos have made a flying start to the 2013/14 season and reached the half-way mark having lost only once in all competitions. 3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  • 23. How we did it We have used the figure for total revenue extracted from the annual financial statements of the company or group in respect of each club, or other direct sources, for the 2012/13 season (unless otherwise stated). Revenue excludes player transfer fees, VAT and other sales related taxes. In a few cases we have made adjustments to total revenue figures to enable, in our view, a more meaningful comparison of the football business on a club by club basis. Each club’s financial information has been prepared on the basis of national accounting practice or International Financial Reporting Standards (“IFRS”). The financial results of some clubs have changed, or may in future change, due to the change in the basis of accounting practice. In some cases these changes may be significant. Based on the information made available to us in respect of each club, to the extent possible, we have split revenue into three categories – being revenue derived from matchday, broadcast and commercial sources. Clubs are not wholly consistent with each other in the way they classify revenue. In some cases we have made reclassification adjustments to the disclosed figures to enable, in our view, a more meaningful comparison of the financial results. Matchday revenue is largely derived from gate receipts (including season tickets and memberships). Broadcast revenue includes revenue from both domestic and international competitions. Commercial revenue includes sponsorship and merchandising revenues. For a more detailed analysis of the comparability of revenue generation between clubs, it would be necessary to obtain information not otherwise publicly available. Some differences between clubs, or over time, may arise due to different commercial arrangements and how the transactions are recorded in the financial statements, due to different financial reporting perimeters in respect of a club, and/or due to different ways in which accounting practice is applied such that the same type of transaction might be recorded in different ways. The publication contains a variety of information derived from publicly available or other direct sources, other than financial statements. We have not performed any verification work or audited any of the information contained in the financial statements or other sources in respect of each club for the purpose of this publication. For the purpose of the international comparisons, unless otherwise stated, all figures for the 2012/13 season have been translated at 30 June 2013 exchange rates (£1 = €1.1668; €1 = TRY2.508; €1 = BRL2.8714). Comparative figures have been extracted from previous editions of the Deloitte Football Money League, or from relevant annual financial statements or other direct sources. There are many ways of examining the relative wealth or value of football clubs and at Deloitte we have developed models of anticipated future cash flows to help potential investors or sellers do just that. However, for an exercise such as this, there is insufficient public information to do that. Here, in the Deloitte Football Money League, we use revenue as the most easily available and comparable measure of financial wealth.
  • 24. Whilst Bayern Munich leapfrog Manchester United into third place, the English club has a realistic opportunity to regain top position in future years
  • 25. Contacts Manchester Dan Jones, Paul Rawnsley, Alan Switzer PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK Telephone: +44 (0)161 455 8787 E-mail: sportsteamuk@deloitte.co.uk London Mark Roberts Athene Place, 66 Shoe Lane, London, EC4A 3BQ, UK Telephone: +44 (0)20 7303 7841 E-mail: sportsteamuk@deloitte.co.uk For further information, visit our website at www.deloitte.co.uk/sportsbusinessgroup Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms. This publication has been written in general terms and therefore cannot be relied on to cover specific situations; application of the principles set out will depend upon the particular circumstances involved and we recommend that you obtain professional advice before acting or refraining from acting on any of the contents of this publication. Deloitte LLP would be pleased to advise readers on how to apply the principles set out in this publication to their specific circumstances. Deloitte LLP accepts no duty of care or liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. © 2014 Deloitte LLP. All rights reserved. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Tel: +44 (0) 20 7936 3000 Fax: +44 (0) 20 7583 1198. Designed and produced by www.heliographic.co.uk Member of Deloitte Touche Tohmatsu Limited