Deloitte Football Money League 2014
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Deloitte Football Money League 2014

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Welcome to the 17th edition of the Deloitte Football Money League, in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the ...

Welcome to the 17th edition of the Deloitte Football Money League, in which we profile the highest earning clubs in the world’s most popular sport. Published just eight months after the end of the 2012/13 season, the Money League is the most contemporary and reliable analysis of the clubs’ relative financial performance.

http://www.deloitte.com/view/en_GB/uk/industries/sportsbusinessgroup/sports/football/deloitte-football-money-league/index.htm

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  • Full Name Full Name Comment goes here.
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  • slide7: PSG, le club du top 20 avec la plus grande part de revenue commercial avec 64%. Alors que la moyenne des autres clubs tourne entre 30 et 40%. Si le club etait geré comme les autres, les recettes commerciales devraient etre seulement de £82 millions et non pas £212 millions soit une difference de £136millions
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  • la folie des grand club
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  • Its not a game of sport now. Its big money league. Where is the beauty of football??
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  • I would have prefer to see top 20 including their profits instead of their revenues (ex Real Madrid 541M€ debts)
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  • waiting desperately for the world cup !!!!!!
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Deloitte Football Money League 2014 Presentation Transcript

  • 1. All to play for Football Money League Sports Business Group January 2014
  • 2. Revenues for the top 20 clubs grew 8% to €5.4 billion in 2012/13
  • 3. 1. Real Madrid Revenue profile (€m) Social media activity @realmadrid 9.9m 23% Facebook likes 49.1m 41% €518.9m (£444.7m) 36% Matchday €119m (£102m) Broadcasting €188.3m (£161.4m) Commercial €211.6m (£181.3m) 188.3m (£161.4m) Average league match attendance 2012/13 Domestic league position 65,268 1 FC Barcelona 2 Real Madrid Trophies won 0 Madrid’s global renown and capacity to generate significant commercial revenue from outside the difficult Spanish market is central to their success. 3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  • 4. 2. FC Barcelona Revenue profile (€m) Social media activity @FCBarcelona 10.9m 24% Facebook likes 52.4m 37% €482.6m (£413.6m) 39% Matchday €117.6m (£100.8m) Broadcasting €188.2m (£161.3m) Commercial €176.8m (£151.5m) 188.2m (£161.3m) Average league match attendance 2012/13 Domestic league position 71,235 1 FC Barcelona 2 Real Madrid Trophies won 1 The club’s Board recently decided to pursue the option to redevelop Camp Nou rather than move to a new stadium nearby. 3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  • 5. 3. Bayern Munich Revenue profile (€m) Social media activity @FCBayern 0.9m 20% Facebook likes 11.6m 55% €431.2m (£369.6m) 25% Matchday €87.1m (£74.7m) Broadcasting €107m (£91.7m) 87.1m (£74.7m) Commercial €237.1m (£203.2m) 107m (£91.7m) 237.1m (£203.2m) Average league match attendance 2012/13 Domestic league position 71,103 1 Bayern Munich 2 Borussia Dortmund Trophies won Bayern enjoy their highest placing in 11 years following their treble winning season. 3 3 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  • 6. 4. Manchester United Revenue profile (€m) Social media activity @ManUtd 1.7m 30% 42% €423.8m (£363.2m) 28% Matchday €127.3m (£109.1m) Broadcasting €118.6m (£101.6m) Commercial €177.9m (£152.5m) 118.6m (£101.6m) Facebook likes 39.6m Average league match attendance 2012/13 Domestic league position 75,530 1 Manchester United 2 Manchester City Trophies won 1 The club’s commercial operations continue to go from strength to strength, increasing by £34.9m (30%) in 2012/13. 3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  • 7. 5. Paris Saint-Germain Revenue profile (€m) Social media activity @PSG_inside 1m 13% Facebook likes 6.5m €398.8m 23% (£341.8m) 64% Matchday €53.2m (£45.6m) Broadcasting €90.9m (£77.9m) Commercial €254.7m (£218.3m) 90.9m (£77.9m) Average league match attendance 43,239 Trophies won 1 The club have enjoyed a remarkable rise, winning their first Championnat title in 19 years. 2012/13 Domestic league position 1 Paris Saint-Germain 2 Olympique de Marseille 3 Olympique Lyonnais 4 Nice 5 Saint-Étienne
  • 8. F 6. Manchester City Revenue profile (€m) Social media activity @MCFC 1.4m 15% Facebook likes 8.4m 53% €316.2m (£271m) 32% Matchday €46.2m (£39.6m) Broadcasting €103.1m (£88.4m) Commercial €166.9m (£143m 103.1m (£88.4m) Average league match attendance 2012/13 Domestic league position 46,970 1 Manchester United 2 Manchester City Trophies won 0 To break into the Money League top five the club will need to further improve upon its impressive commercial growth and on-pitch performance. 3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  • 9. 7. Chelsea Revenue profile (€m) Social media activity @chelseafc 3.3m 27% 32% €303.4m (£260m) 41% Matchday €82.5m (£70.7m) Broadcasting €123m (£105.4m) 82.5m (£70.7m) Commercial €97.9m (£83.9m) 123m (£105.4m) 97.9m (£83.9m) Facebook likes 21.7m Average league match attendance 2012/13 Domestic league position 41,462 1 Manchester United 2 Manchester City Trophies won 1 Stamford Bridge’s relatively limited capacity continues to hamper the club’s aspirations to grow matchday revenues. 3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  • 10. 8. Arsenal Revenue profile (€m) Social media activity @Arsenal 3.4m 26% Facebook likes 38% €284.3m (£243.6m) 36% Matchday €108.3m (£92.8m) Broadcasting €103.2m (£88.4m) Commercial €72.8m (£62.4m) 103.2m (£88.4m) 19m Average league match attendance 2012/13 Domestic league position 60,080 1 Manchester United 2 Manchester City Trophies won 0 Matchday is Arsenal’s largest revenue source. We are unlikely to see this repeated at Arsenal, or any other Money League club in the future. 3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  • 11. 9. Juventus Revenue profile (€m) Social media activity @Juventusfc 14% 25% 0.9m Facebook likes 9.5m €272.4m (£233.5m) 61% Matchday €38m (£32.6m) Broadcasting €166m (£142.3m) 38m (£32.6m) Commercial €68.4m (£58.6m) 166m (£142.3m) 68.4m (£58.6m) Average league match attendance 2012/13 Domestic league position 35,973 1 Juventus 2 Napoli Trophies won 1 2012/13 was a year of further progress on and off the pitch for Juventus, overtaking AC Milan and Internazionale to become the leading revenue generating club in Italy. 3 AC Milan 4 Fiorentina 5 Udinese
  • 12. 10. AC Milan Revenue profile (€m) Social media activity @acmilan 1.7m 10% Facebook likes 19.3m 37% €263.5m (£225.8m) 53% Matchday €26.4m (£22.6m) Broadcasting €140.9m (£120.8m) 26.4m (£22.6m) Commercial €96.2m (£82.4m) 140.9m (£120.8m) 96.2m (£82.4m) Average league match attendance 2012/13 Domestic league position 44,123 1 Juventus 2 Napoli Trophies won 0 The Rossoneri have had a disappointing Serie A campaign thus far, their form has left them languishing in mid-table and led to the sacking of coach Massimilano Allegri. 3 AC Milan 4 Fiorentina 5 Udinese
  • 13. F 11. Borussia Dortmund Revenue profile (€m) Social media activity @BVB 0.7m 23% Facebook likes 6.7m 43% €256.2m (£219.6m) 34% Matchday €59.6m (£51.1m) Broadcasting €87.6m (£75.1m) 59.6m (£51.1m) Commercial €109m (£93.4m) 87.6m (£75.1m) Average league match attendance 2012/13 Domestic league position 79,893 1 Bayern Munich 2 Borussia Dortmund Trophies won 0 Dortmund is Germany’s second highest-ranked Money League club, but continue to generate significantly lower income than Bayern Munich. 3 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  • 14. 12. Liverpool Revenue profile (€m) Social media activity @LFC 2.3m 22% Facebook likes 14.7m 47% €240.6m (£206.2m) 31% Matchday €52.1m (£44.6m) Broadcasting €74.5m (£63.9m) 52.1m (£44.6m) Commercial €114m (£97.7m) 74.5m (£63.9m) 114m (£97.7m) Average league match attendance 2012/13 Domestic league position 44,758 5 Tottenham Hotspur 6 Everton Trophies won 0 The club’s six-year kit sponsorship deal with Warrior Sports from 2012/13 provided a substantial uplift compared with the previous deal with adidas. 7 Liverpool 8 West Bromwich 9 Swansea City
  • 15. F 13. Schalke 04 Revenue profile (€m) Social media activity @s04 0.1m 21% Facebook likes 1.7m 47% €198.2m (£169.9m) 32% Matchday €42.5m (£36.4m) Broadcasting €62.9m (£53.9m) 42.5m (£36.4m) Commercial €92.8m (£79.6m) 62.9m (£53.9m) Average league match attendance 2012/13 Domestic league position 61,016 1 Bayern Munich 2 Borussia Dortmund Trophies won 0 Stronger performances from clubs such as Bayer Leverkusen and Borussia Mönchengladbach may threaten the Royal Blues’ future high placing in the Money League. 3 Bayer Leverkusen 4 Schalke 04 5 SC Freiburg
  • 16. 14. Tottenham Hotspur Revenue profile (€m) Social media activity @SpursOfficial 0.7m 27% 31% Facebook likes 3.6m €172m (£147.4m) 42% Matchday €46.9m (£40.2m) Broadcasting €72.7m (£62.3m) 46.9m (£40.2m) Commercial €52.4m (£44.9m) 72.7m (£62.3m) Average league match attendance 2012/13 Domestic league position 36,151 1 Manchester United 2 Manchester City Trophies won 0 With a solid commercial structure, and the new domestic broadcast deal in place, Spurs’ position in future editions of the Money League is secure. 3 Chelsea 4 Arsenal 5 Tottenham Hotspur
  • 17. 15. Internazionale Revenue profile (€m) Social media activity @inter 0.4m 12% Facebook likes 3m 40% €168.8m (£144.6m) 48% Matchday €19.4m (£16.6m) Broadcasting €81.5m (£69.8m) 19.4m (£16.6m) Commercial €67.9m (£58.2m) 81.5m (£69.8m) Average league match attendance 2012/13 Domestic league position 42,097 7 SS Lazio 8 Catania Trophies won 0 The takeover of the club by Erick Thohir may accelerate plans to address Inter’s stadium issues. 9 Internazionale 10 Parma 11 Cagliari
  • 18. 16. Galatasaray Revenue profile (€m) Social media activity @GalatasaraySk 3.5m 23% Facebook likes 9.4m 44% €157m (£134.6m) 33% Matchday €35.4m (£30.3m) Broadcasting €51.9m (£44.5m) Average league match attendance 2012/13 Domestic league position 39,093 1 Galatasaray 2 Fenerbahçe Trophies won 1 3 Besiktas 4 Bursaspor 5 Kayserispor Qualification for the Champions League looks essential if Galatasaray are to remain Turkey’s leading revenue generating club and move up the Money League. Commercial €69.7m (£59.8m) 51.9m (£44.5m) 2
  • 19. 17. Hamburger SV Revenue profile (€m) Social media activity @HSV 0.1m 32% 50% €135.4m (£116m) 18% Matchday €43.2m (£37m) Broadcasting €24.7m (£21.2m) Commercial €67.5m (£57.8m) 24.7m (£21.2m) Facebook likes 0.6m Average league match attendance 2012/13 Domestic league position 52,829 5 SC Freiburg 6 Eintracht Frankfurt Trophies won 0 Hamburger SV climbed three places to 17th, the highest placed Money League club not playing in UEFA competitions. 7 Hamburger SV 8 Borussia Mönchengladbach 9 Hannover 96
  • 20. 18. Fenerbahçe Revenue profile (€m) Social media activity @Fenerbahce 2.7m 22% Facebook likes 7.1m 44% €126.4m (£108.3m) 34% Matchday €27.7m (£23.7m) Broadcasting €43m (£36.9m) Commercial €55.7m (£47.7m) 43m (£36.9m) 55.7m (£47.7m) Average league match attendance 40,895 Trophies won 1 The club progressed to the semi-final of the Europa League, the most advanced stage of a European competition it has reached. 2012/13 Domestic league position 1 2 3 4 5 Galatasaray Fenerbahçe Besiktas Bursaspor Kayserispor
  • 21. 19. AS Roma Revenue profile (€m) Social media activity @OfficialASRoma 16% 0.3m Facebook likes 31% 2.5m €124.4m (£106.6m) 53% Matchday €20.1m (£17.2m) Broadcasting €66m (£56.6m) Commercial €38.3m (£32.8m) 66m (£56.6m) 38.3m (£32.8m) Average league match attendance 42,062 Trophies won 0 Just over 50% of the seats for home games at the Stadio Olimpico were sold, emphasising the need for investment in new facilities. 2012/13 Domestic league position 4 5 6 7 8 Fiorentina Udinese AS Roma SS Lazio Catania
  • 22. 20. Atlético de Madrid Revenue profile (€m) Social media activity @Atleti 0.6m 23% 33% Facebook likes 1.6m €120m (£102.8m) 44% Matchday €27.5m (£23.5m) Broadcasting €52.5m (£45m) Commercial €40m (£34.3m) 52.5m (£45m) Average league match attendance 2012/13 Domestic league position 37,956 1 Barcelona 2 Real Madrid Trophies won 1 Los Rojiblancos have made a flying start to the 2013/14 season and reached the half-way mark having lost only once in all competitions. 3 Atlético de Madrid 4 Real Sociedad 5 Valencia
  • 23. How we did it We have used the figure for total revenue extracted from the annual financial statements of the company or group in respect of each club, or other direct sources, for the 2012/13 season (unless otherwise stated). Revenue excludes player transfer fees, VAT and other sales related taxes. In a few cases we have made adjustments to total revenue figures to enable, in our view, a more meaningful comparison of the football business on a club by club basis. Each club’s financial information has been prepared on the basis of national accounting practice or International Financial Reporting Standards (“IFRS”). The financial results of some clubs have changed, or may in future change, due to the change in the basis of accounting practice. In some cases these changes may be significant. Based on the information made available to us in respect of each club, to the extent possible, we have split revenue into three categories – being revenue derived from matchday, broadcast and commercial sources. Clubs are not wholly consistent with each other in the way they classify revenue. In some cases we have made reclassification adjustments to the disclosed figures to enable, in our view, a more meaningful comparison of the financial results. Matchday revenue is largely derived from gate receipts (including season tickets and memberships). Broadcast revenue includes revenue from both domestic and international competitions. Commercial revenue includes sponsorship and merchandising revenues. For a more detailed analysis of the comparability of revenue generation between clubs, it would be necessary to obtain information not otherwise publicly available. Some differences between clubs, or over time, may arise due to different commercial arrangements and how the transactions are recorded in the financial statements, due to different financial reporting perimeters in respect of a club, and/or due to different ways in which accounting practice is applied such that the same type of transaction might be recorded in different ways. The publication contains a variety of information derived from publicly available or other direct sources, other than financial statements. We have not performed any verification work or audited any of the information contained in the financial statements or other sources in respect of each club for the purpose of this publication. For the purpose of the international comparisons, unless otherwise stated, all figures for the 2012/13 season have been translated at 30 June 2013 exchange rates (£1 = €1.1668; €1 = TRY2.508; €1 = BRL2.8714). Comparative figures have been extracted from previous editions of the Deloitte Football Money League, or from relevant annual financial statements or other direct sources. There are many ways of examining the relative wealth or value of football clubs and at Deloitte we have developed models of anticipated future cash flows to help potential investors or sellers do just that. However, for an exercise such as this, there is insufficient public information to do that. Here, in the Deloitte Football Money League, we use revenue as the most easily available and comparable measure of financial wealth.
  • 24. Whilst Bayern Munich leapfrog Manchester United into third place, the English club has a realistic opportunity to regain top position in future years
  • 25. Contacts Manchester Dan Jones, Paul Rawnsley, Alan Switzer PO Box 500, 2 Hardman Street, Manchester, M60 2AT, UK Telephone: +44 (0)161 455 8787 E-mail: sportsteamuk@deloitte.co.uk London Mark Roberts Athene Place, 66 Shoe Lane, London, EC4A 3BQ, UK Telephone: +44 (0)20 7303 7841 E-mail: sportsteamuk@deloitte.co.uk For further information, visit our website at www.deloitte.co.uk/sportsbusinessgroup Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited (“DTTL”), a UK private company limited by guarantee, and its network of member firms, each of which is a legally separate and independent entity. Please see www.deloitte.co.uk/about for a detailed description of the legal structure of DTTL and its member firms. This publication has been written in general terms and therefore cannot be relied on to cover specific situations; application of the principles set out will depend upon the particular circumstances involved and we recommend that you obtain professional advice before acting or refraining from acting on any of the contents of this publication. Deloitte LLP would be pleased to advise readers on how to apply the principles set out in this publication to their specific circumstances. Deloitte LLP accepts no duty of care or liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. © 2014 Deloitte LLP. All rights reserved. Deloitte LLP is a limited liability partnership registered in England and Wales with registered number OC303675 and its registered office at 2 New Street Square, London EC4A 3BZ, United Kingdom. Tel: +44 (0) 20 7936 3000 Fax: +44 (0) 20 7583 1198. Designed and produced by www.heliographic.co.uk Member of Deloitte Touche Tohmatsu Limited