The Deloitte Consumer Review: Reinventing the role of the high street. The sixth edition of The Deloitte Consumer Review series looks at the regeneration of the UK high street as it faces pressures such as a post-recession economic environment, digital acceleration and changing consumers. Download the report: http://www.deloitte.co.uk/consumerreview

1. The Deloitte Consumer Review
Reinventing the role of the high street
Many have declared the ‘end of the high street’ but we believe it will continue to be an
important place where innovative, consumer-focused businesses will grow and thrive.
THE HIGH STREET IS STILL THRIVING
It remains the consumers’ number one choice for shops, services and leisure activities.
61% of consumers are happy with the convenience of their local high street
59% 58% 55% 52% 50%
43%
do top-up
grocery
shopping
HIGH
ST.
visit for
banking/
financial
services
groceries
purchase
beauty
and personal
care products
go to high
street cafés
visit
restaurants
fashion
cafe
beauty
financial
buy clothing
and footwear
restaurants
BUT CONSUMERS WANT MORE ...
... and 73% want a say in the shops and services available on their local high street.
48% 60%
WANT MORE
PARKING SPACES
WANT FREE
PARKING
59%
44%
WANT A WIDER
CHOICE OF STORES
WANT MORE
ENTERTAINMENT
57%
46%
WANT MORE
INDEPENDENT
SHOPS
WANT MORE
COMMUNITY
ACTIVITIES
DIGITAL SHOULD COMPLEMENT, NOT COMPETE
Consumers are demanding an omnichannel experience from their high street.
45%
1 in 3
1in 10
47%
want free Wi-Fi on
the high street
want to use a Click &
Collect service
consumers already order
products online and collect
them in store
agree that empty stores
would make convenient
collection points for
online shopping
THE FUTURE?
The future will see high streets tailored to the needs and aspirations of the local
population. The recipe for a success contains three key elements.
1
2
CONVENIENCE
EXPERIENCE
The unique selling point:
local and instant access
to products.
Create an overall high street
experience that cannot be
replicated online to attract
and engage with consumers.
3
OMNICHANNEL
Capitalise on convenience
and the enhanced experience
using digital technology.
www.deloitte.co.uk/consumerreview