A recap of Dell's experience at SXSWi (South by South West Interactive) 2012 in Austin, TX. Highlights include visual notes on a variety of topics from the first ever Dell-hosted "Unconference," product launch strategies, useful tips for start-ups, social commerce, etc.
2. The Dell SXSWi experience
• Dell hosted its first ever external facing “Unconference,” March 8th, 2012, the
day before SXSWi kicked off, with a variety of SMB professionals and social
media thought leaders
• We had over 45 attendees representing multiple countries
• The day was broken into 4 groups of sessions led by attendees who
discussed their specific area of interest
• A visual note-taker was on hand to record the Unconference and was also
utilized to capture a variety of relevant sessions for the SMB audience at
SXSWi
• Throughout the weekend, via the Dell SB & Entrepreneur SXSWi concierge
team, a branded presence was established in multiple locations to hand out
refreshments, and discuss how the overall SXSWi experience with attendees
#DellSXSW