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Social Net Advocacy (SNA)
Demo Tour
• Munish Gupta
• Director, Social Media Analytics
Global Marketing
Dashboard shows the SNA metric and customizable
daily/weekly/monthly trending chart
Dell SNA for
Nov
Detailed
Post metrics
WeeklySNA
and Post
Trend
25
Global Marketing
Topics Tab: Provides SNA by different Topic groups – Products,
Components, Customer Journey - in a sortable list
Allows youto drill down into a specific product/topic
Displaying SNA
for all Product
Categories
Drill down
a specific
product
SNA dropped
by 16 pts in last
week of Nov
Global Marketing
Drill in to topics to understand change in SNA for any
time period (week to week)
Topics – Relatedtab shows
which topics are contributing
to the change
Global Marketing
Allows you to drill down in to actual posts which are
contributing to drop in SNA
Customers
unhappy
about
price for
specific
config of
XPS 13
with
ubuntu
Global Marketing
SNA jumped right back after price correction
6
Thank you!

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Social Net Advocacy (SNA) Demo Tour

  • 1. Social Net Advocacy (SNA) Demo Tour • Munish Gupta • Director, Social Media Analytics
  • 2. Global Marketing Dashboard shows the SNA metric and customizable daily/weekly/monthly trending chart Dell SNA for Nov Detailed Post metrics WeeklySNA and Post Trend 25
  • 3. Global Marketing Topics Tab: Provides SNA by different Topic groups – Products, Components, Customer Journey - in a sortable list Allows youto drill down into a specific product/topic Displaying SNA for all Product Categories Drill down a specific product SNA dropped by 16 pts in last week of Nov
  • 4. Global Marketing Drill in to topics to understand change in SNA for any time period (week to week) Topics – Relatedtab shows which topics are contributing to the change
  • 5. Global Marketing Allows you to drill down in to actual posts which are contributing to drop in SNA Customers unhappy about price for specific config of XPS 13 with ubuntu
  • 6. Global Marketing SNA jumped right back after price correction 6