Creating Effective Websites
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This presentation was given during the Utah Valley University Entrepreneurial Conference in April 2009. This Presentation describes certain elements that should be reviewed to create an effective website strategy.
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Creating Effective Websites
- 1. building success out of virtual nothing
- 2. Physical Interaction with Virtual Purpose Driven Design Characterize Customers
- 9. Poor Layout Design Poor Color Scheme Poor Text/Information Poor Graphics/Images
- 15. To Get Customers into Your Store? To Capture Contact Information? To Sell a Product? To Have Customers Contact You? To Promote Yourself as an Expert? To Gain Credibility as a Business? To Provide a Useful Service? To Exist?
- 16. Yahoo.com Google.Com
- 25. Extraverted or Introverted Sensing or iNtuition Thinking or Feeling Judging or Perceiving Protectors (SJ) Creators (SP) • The Overseer (ESTJ) • The Persuader (ESTP) • The Supporter (ESFJ) • The Entertainer (ESFP) • The Examiner (ISTJ) • The Craftsman (ISTP) • The Defender (ISFJ) • The Artist (ISFP) Myers-Briggs Intellectuals (NT) Visionaries (NF) • The Chief (ENTJ) • The Mentor (ENFJ) • The Originator (ENTP) • The Advocate (ENFP) • The Strategist (INTJ) • The Confidant (INFJ) • The Engineer (INTP) • The Dreamer (INFP)
- 26. 43 % of all People 40% of Males 46% of Females reliable, diligent, industrious, persevering Career Matches motivated to maintain security • Auditor • Accountant require tasks be completed correctly • Scientist require people behave appropriately • Researcher • Police not driven by impulse, but rather by concrete fact • Administrator quick to provide a solution, provided the need is justified • Marketer • Librarian attention to detail
- 27. 35.5% of all People 36.5% of Males 34.5% of Females laid back, open-minded and love to feel alive Career Matches primarily driven by sensation • Driver • Marketer flexible and aesthetically-aware • Paramedic/EMT quot;here and nowquot; people that go where their senses lead • Social Worker • Detective makes an effort not to miss an opportunity • Project Manager have a tendency toward athletics • Child Care • Military have a tendency toward creating or crafting • Scientist • Mechanic
- 28. 10 % of all People 15.5% of Males 4.5% of Females analytical, intellectual, independent and complex Career Matches introspective, logical and on a quest for knowledge • Scientist • Computer Programmer practical and unsentimental in problem solving situations • Judge actions are precise and follow a systematic course • Teacher/Professor • Lawyer/Attorney abstract, theoretical and technically adept • Psychologist naturally inventive • Engineer • Systems Analyst strong attention to detail • Photographer
- 29. 11.5% of all People 8% of Males 15% of Females imaginative, creatively inclined and passionate Career Matches introspective, intuitive and highly idealistic • Psychologist/Counselor • Writer desire to contribute goodness and meaning to others lives • Musician despise conflict • Actor • Artist will do everything to ensure loved ones get along • Teacher/Professor effective through insightful and encouraging nature • Social Worker • Church Worker have tendency toward creating or crafting • Human Resources
- 30. By Creating a Script for Sale you can strategize about how your clientele will reach the final sale
- 31. Planning Will Create the Sale Different People Need Different Tactics Focused Purpose on Pages Create Opportunities Aesthetics Cause Subconscious Decisions