1. Getting the most out of Electronic Communication
Delaina Biernstein, Tempe Elementary School District
delainabiernstein@gmail.
com
2. Agenda
•Objectives • How do you post
it?
•Audience
• Who are they?
•Promotion
• Where are they? •Evaluation
• What do they want? •Generaladvice
•Content and other tactics
• What do you post?
7. Your Social Media Objectives
• Increase parent participation in events
• Raise funds for the school
• Facilitate
communication between teachers
and parents
• Provide a support system for parents
• and...?
21. What are your fans’
social media
Put yourself
• To be reminded of events in their
shoes!
• To voice their opinion
• To find and connect with other parents
• Toshow their support/affiliation with their
school
• Toknow about important school
announcements
NOT to be spammed or interrupted!
22. What do you like
showing up in your
News Feed?
23. Post content worth liking,
commenting on, or sharing
• Tell
about the • Encourage others to
progress of a post info/questions
fundraiser • Provide
info about
• Ask for help upcoming meetings
• Askfor feedback/ • Postlinks that are
suggestions interesting,
entertaining, or
helpful
24. Post content worth liking,
commenting on, or sharing
Any ‘action’ a fan performs on your
page is (most likely) going to be
broadcast on their friends’ News Feeds
The News Feed is where you want your
content to be!
27. Lesson learned? Ask for help!
People love to help others because it
makes them feel like an expert and
that they are needed
28. Feel free to delete content
posted by others
IF...
• It is spam or unsolicited advertising
• It
has inappropriate or offensive language/
imagery
• It publicizes a private matter
• It involves ‘flaming’ (bashing another user)
30. Create Events
• Encouragefans to RSVP (when they do, it will
show up on their friends’ News Feeds)
• RSVP yourself
• Invite friends
• Encourage others to invite friends
31. Post Photos
• Tagyourself (this makes the photos show up
on your friends’ News Feeds so they can tag
themselves if the wish)
• Let others tag themselves
• Bemindful of others privacy (especially
children)
• Encourage others to post their photos
• Show off your apparel or other fundraising
33. Use the Discussions tab
• Discussions are not posted to your fans’
News Feed
• When a discussion is started, post the topic
to your Page wall manually so your fans know
it is there
34. Promote!
• Become a fan of other school Pages and ask
admin of those pages to promote your page
(elementary to junior high, junior high to
high school)
• Become a fan of vendor pages and @tag them
in your Page status updates
35. Use Facebook as a Tool for
Texting your Fans
http://www.facebook.com/mobile/?settings
36. Link your Page to Twitter
http://www.facebook.com/twitter/
37. Promote your RSS feed
http://www.facebook.com/feeds/page.php?
format=atom10&id=77672879890
Your page ID
38. Promote your RSS feed
http://www.facebook.com/feeds/page.php?
format=atom10&id=77672879890
Your page ID
39. Get a ‘Vanity URL’ when you
reach 25 fans
http://www.facebook.com/username/
• YourURL will be www.facebook.com/
___________
• Greatfor promoting your page in printed
materials (newsletters, business cards,
postcards, letterhead...)
46. Words of wisdom
• Don’texpect “If I build it, they will come.”
Building your fan base will take promotion
and time.
•A few very involved fans is better than a ton
of passive fans.
• You don’t need to have hundreds of fans!
• Consider yourself lucky! You have a very
specific target audience with a very strong
47. The two most important
rules:
Know your objectives
Provide value to your audience
Put yourself in their shoes!
48. More FREE e-services to try:
• MailChimp.com for free e-mail newsletters
(up to 500 subscribers free)
• VolunteerSpot.com for organizing volunteers
for your events
Social media is still very new, which makes it sound very sexy and amazing. But it is not a silver bullet. It is just another method for communicating, and must work hand-in-hand with other forms of communication. Also, what works for one business or organization may not be effective for other businesses/organizations.\n
This is where you HAVE to start.\n
\n
Ultimately, my message to you today is your best bet is to be on Facebook. \n
Ultimately, my message to you today is your best bet is to be on Facebook. \n
Ultimately, my message to you today is your best bet is to be on Facebook. \n
Ultimately, my message to you today is your best bet is to be on Facebook. \n
Ultimately, my message to you today is your best bet is to be on Facebook. \n
Ultimately, my message to you today is your best bet is to be on Facebook. \n
Ultimately, my message to you today is your best bet is to be on Facebook. \n
Ultimately, my message to you today is your best bet is to be on Facebook. \n
