Talk delivered at the New Zealand Ministry of Education, Wellington, New Zealand, July 2009.

1. Using Video
to Enrich
Conversations
Deirdré Straughan
Community Strategist & Social Media Producer
Sun Microsystems

2. Using Video to Enrich Conversations pg 2
Why Video?
Face-to-face is ideal because:
Humans respond to faces.
It's easier to learn from someone
whose face you can see.
But... we can't always be face-to-face.

3. Using Video to Enrich Conversations pg 3
Uses for Video

4. Using Video to Enrich Conversations pg 4
Sharing Technical Knowledge

5. pg 5
Getting to Know People

6. pg 6
Bonding Teams Across Geography

7. pg 7
But...
“...isn't video really
expensive?”

8. pg 8
The Expensive Way

9. pg 9
Our Way ...

10. pg 10
Doesn't Have to Cost a Mint
Prosumer videoblogging kit =
$2000
Not much training required
Can be done (more
effectively!) by members of
the team/community

11. Using Video to Enrich Conversations pg 11
What You Need
Shooting
Video camera
Microphones
Tripod
Blank tapes
Complete list of my
equipment:
http://bit.ly/kjBAy
Production
Firewire cable
Hard disk space
Software

12. Using Video to Enrich Conversations
The Videoblogging Process
1.Plan
2.Shoot
3.Download
4.Edit
5.Compress
6.Upload
7.Embed/Syndicate
8.Advertise
9.Measure

13. Using Video to Enrich Conversations
Open Source Video Software
Editing
Cinelerra (look for Lumiera soon)
Also Kdenlive and Open Movie Editor
Graphics
Of course GIMP
Sound
Audacity
Video Capture
Dvgrab
Live Motion Screen Capture
Xvidcap

14. Using Video to Enrich Conversations
Open Source Transcoding Software
FFmpeg
Used in many applications
Ability to encode and decode almost every
video and audio format
Non free codecs?
Mencoder and Transcode as well
Best quality … H.264 :(
Good Quality … Ogg Theora
And native support coming for Firefox

15. Using Video to Enrich Conversations
Proprietary Video Software
Editing
Windows Movie Maker
Roxio VideoWave (Windows)
FinalCut Express (Mac)
iMovie (Mac)
Transcoding
Sorenson Squeeze
QuickTime Pro

16. Using Video to Enrich Conversations pg 16
Where do you put it? Video Hosting
YouTube
Blip.tv
Vimeo
Archive.org

17. pg 17
Limitations of YouTube et al
10 minutes (YouTube)
Poor quality
Not downloadable for offline
viewing
The whole world can see it

18. pg 18
slx.sun.com - slx.com

19. pg 19

20. Using Video to Enrich Conversations pg 20
Publishing and Syndication
Embedding (blogs, web pages)
BitTorrent distribution
RSS

21. Using Video to Enrich Conversations pg 21
Measuring Results
Web stats and video views
Google Analytics
YouTube Analytics

22. Using Video to Enrich Conversations pg 22
Limitations of Video
Language barrier
Video content not indexed by
Google

23. pg 23
Video ROI
“Recently I joined the [name] organization.
These videos are helping me to come up to
speed much more quickly than otherwise,
and with much less impact on my
colleagues.”
“Really helpful... so I can learn how to
describe what we're doing better.”

24. pg 24
Take-Aways
Video is efficient and
effective
It doesn't have to be
expensive
Content trumps production
quality

25. Deirdré Straughan
Community Strategist & Social Media Producer
blogs.sun.com/deirdre
Sun Microsystems
Questions?