My talk at Monktoberfest 2013, Portland, Maine. This is the version aimed at marketing departments and others who need to know why marketing the techies they work with is important. URLs mentioned include: http://www.beginningwithi.com/2013/05/19/a-twitter-campaign/ http://www.beginningwithi.com/2010/08/07/why-film-engineers/ http://dtrace.org/blogs/brendan/ http://www.beginningwithi.com/category/what-i-do/