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Microsoft Cloud|Services,[object Object],Peter de Haas,[object Object],Online Strategy Managerpeter.dehaas@microsoft.com@dehaaspeter,[object Object],7 december 2010,[object Object]
Agenda,[object Object],Introductie,[object Object],Cloud Computing,[object Object],Ontwikkelingenbinnen Microsoft ,[object Object],<pauze van 15 minuten>,[object Object],Klantcases,[object Object],Verandering, de markt,[object Object],Partner Eco Systeem,[object Object],De toekomst,[object Object]
Microsoft The Netherlands,[object Object],b2b & b2c,[object Object],645 and 380,[object Object],education ,[object Object],mark/sales/serv,[object Object],38,7,[object Object],‘realize potential’,[object Object]
“A PC on every desk ,[object Object],and in every home”,[object Object]
Cloud Computing,[object Object]
CLOUD COMPUTING,[object Object],INFRASTRUCTURE,[object Object],PLATFORM,[object Object],SOFTWARE,[object Object],AS A SERVICE,[object Object],AS A SERVICE,[object Object],AS A SERVICE,[object Object],IT as a Service,[object Object]
Cloud computing taxonomy,[object Object],IaaS,[object Object],PaaS,[object Object],SaaS,[object Object],Traditional IT,[object Object],Applications,[object Object],Applications,[object Object],Applications,[object Object],Applications,[object Object],You manage,[object Object],Data,[object Object],Data,[object Object],Data,[object Object],Data,[object Object],You manage,[object Object],Runtime,[object Object],Runtime,[object Object],Runtime,[object Object],Runtime,[object Object],Managed by vendor,[object Object],Middleware,[object Object],Middleware,[object Object],Middleware,[object Object],Middleware,[object Object],Managed by vendor,[object Object],You manage,[object Object],O/S,[object Object],O/S,[object Object],O/S,[object Object],O/S,[object Object],Managed by vendor,[object Object],Virtualization,[object Object],Virtualization,[object Object],Virtualization,[object Object],Virtualization,[object Object],Servers,[object Object],Servers,[object Object],Servers,[object Object],Servers,[object Object],Storage,[object Object],Storage,[object Object],Storage,[object Object],Storage,[object Object],Networking,[object Object],Networking,[object Object],Networking,[object Object],Networking,[object Object]
Generational Shift,[object Object],Business,[object Object],Economic,[object Object],Technology,[object Object],Centralized compute & storage, thin clients,[object Object],High upfront costs for hardware and software,[object Object],Optimized for efficiency due to high cost,[object Object],PCs and servers for distributed compute, storage, etc.,[object Object],Perpetual license for OS and application software,[object Object],Optimized for agility due to low cost,[object Object],Pay as you go, and only for what you use,[object Object],Large DCs, commodity HW, scale-out, devices,[object Object],Order of magnitude better efficiency and agility,[object Object]
Economics of Multi-Tenancy,[object Object],SINGLE-TENANT APPLICATION,[object Object],Each client has a dedicated 	instance,[object Object],Instances separately administrated,[object Object],Dedicated resources,[object Object],Costs grow with scale,[object Object],Client,[object Object],Client,[object Object],Client,[object Object],Instance,[object Object],Instance,[object Object],Instance,[object Object],Admins,[object Object],Admins,[object Object],Admins,[object Object],Resources,[object Object],Resources,[object Object],Resources,[object Object]
Economics of Multi-Tenancy,[object Object],MULTI-TENANT APPLICATION,[object Object],One instance for all clients,[object Object],One group of administrators,[object Object],Fixed resources are shared,[object Object],Client,[object Object],Client,[object Object],Client,[object Object],Instance,[object Object],Instance,[object Object],Instance,[object Object],Resources,[object Object],Resources,[object Object],Resources,[object Object],Admins,[object Object],Admins,[object Object],Admins,[object Object]
Datacenter Service Delivery Is Evolving,[object Object],PublicCloud,[object Object],Traditional Computing,[object Object],PrivateCloud,[object Object]
Greater Business Agility ,[object Object],Reliability Of Services,[object Object],Respond to business demands more effectively,[object Object],Manage Costs ,[object Object],Focus on solving business problems, not on infrastructure issues,[object Object],Shift from capital expenditures to  lowering operational expenditures ,[object Object],Drivers for Private Cloud,[object Object],Multi-Tenant,[object Object],Self-Service,[object Object],Metered by Use,[object Object],Scalable,[object Object],Elastic,[object Object],Emerging Private Cloud Attributes,[object Object]
Private Cloud, Public Cloud,[object Object],SMB,[object Object],(<200 servers),[object Object],Government,[object Object],(Fragmented),[object Object],Academic,[object Object],Size represents number of servers in market,[object Object],Public Cloud Economics,[object Object],Midsize,[object Object],(200-1,500 servers),[object Object],Enterprise,[object Object],(1,500+ servers),[object Object],Government,[object Object],(Consolidated),[object Object],Private Cloud Preference,[object Object],Source: Microsoft,[object Object]
Private Cloud, Public Cloud,[object Object],Midsize Company Example,[object Object],HPC/Batch,[object Object],Dev/Test,[object Object],Web,[object Object],Packaged Biz Apps,[object Object],Comm & Collab,[object Object],Custom Biz Apps,[object Object],File Servers,[object Object],Public Cloud Economics,[object Object],Private Cloud Preference,[object Object],Source: Microsoft,[object Object]
De Toekomst van Infrastructuur,[object Object],Hosted  Applicaties,[object Object],Cloud ,[object Object],Services,[object Object],On-Premises,[object Object],Servers,[object Object],In/Outsourcing,[object Object],Efficiencies of scale,[object Object],Specialized Services,[object Object],Supplementary and Value Add,[object Object],Efficiencies of scale,[object Object],Scale on demand,[object Object],Universal Functionality,[object Object],Control & ownership,[object Object],Strategic capabilities,[object Object],Customization,[object Object],Infrastructure TCO,[object Object],External expertise,[object Object],Time to market,[object Object],15,[object Object]
Ontwikkelingenbinnen Microsoft ,[object Object]
Cloud|Services Platform,[object Object],3rd Party,[object Object],Apps & Solutions,[object Object],Live Services,[object Object],Online Services,[object Object],Building Block Services,[object Object],Datacenters,[object Object],Computers,[object Object],Networks,[object Object]
De Microsoft Cloud,[object Object],~100 + Data Centers Wereldwijd,[object Object],Quincy, WA,[object Object],Chicago, IL,[object Object],San Antonio, TX,[object Object],Dublin, Ireland,[object Object],Generation 4 DCs,[object Object]
Datacenter TransformatieMicrosoft Datacenters ,[object Object],Generatie 4,[object Object],Generatie 1,[object Object],Generatie 2,[object Object],Generatie 3,[object Object],Modulair datacenter,[object Object],(toekomst),[object Object],Co location,[object Object],Dichtheid,[object Object],Containers,[object Object],IT PAC,[object Object],(Pre-Assembled Components),[object Object],Containers,[object Object],Server,[object Object],Capaciteit,[object Object],Rack ,[object Object],Schaalbare en duurzame datacenters,[object Object],Schaalbaarheid,[object Object],Density and sustainability,[object Object]
7 12-2010 - UU - Microsoft Cloud Services - peter de haas -final
7 12-2010 - UU - Microsoft Cloud Services - peter de haas -final
http://www.microsoft.com/environment/cloud.aspx,[object Object]
[object Object]
has taken approximately one million man-hours to complete and involved a workforce close to 2,100 at peak. ,[object Object]
This means the operating environment can be maintained without mechanical or refrigerated cooling systems for over 95% of the time.
Mechanical cooling typically represents ~38% of the power consumed in traditional data centres. ,[object Object],[object Object]
ISO 27001 certified data centers
ISO 27001 certified services, FISMA DCs and services,21 CRF Part 11 SharePoint Online D,[object Object]
Cloud Services For Businesses,[object Object],PLATFORM,[object Object],BUSINESS USERS,[object Object],BUSINESS APPS,[object Object],CLOUD SERVICES,[object Object],BUSINESS APPS,[object Object],COLLABORATION,[object Object],COMMUNICATIONS,[object Object],IDENTITY,[object Object],DESKTOP MGMT,[object Object],PLATFORM,[object Object],DATABASE,[object Object],PRODUCTIVITY,[object Object],ON-PREMISES & HOSTERS,[object Object]
Productiviteit nu en in de toekomstHet Nieuwe Werken,[object Object],Enterprise Content Management,[object Object],Business Intelligence,[object Object],Enterprise Search,[object Object],Unified Communications,[object Object],Collaboration,[object Object],Werken waar en wanneer je wiltmetPC, mobiel, en browser,[object Object],Cloud is geen “ultimatum” maar eenkeuze,[object Object],Online,[object Object],Eigen datacenter,[object Object]
Microsoft Office 365,[object Object],BEST PRODUCTIVITY EXPERIENCE,[object Object],Work together, smarter,[object Object],WORKS WITH WHAT YOU KNOW,[object Object],Familiar tools,[object Object],ROBUST SECURITY AND RELIABILITY,[object Object],99.9% uptime. Guaranteed.,[object Object],IT CONTROL AND EFFICIENCY,[object Object],Keeps you in control,[object Object],ACCESS ANYWHERE*,[object Object],Solve problemsfrom more places,[object Object],Includes:,[object Object],* Access from mobile devices depends on carrier network quality and availability,[object Object],** “Connect Securely” is not a guarantee of 100% connection security.”,[object Object]
How Microsoft Views the Cloud,[object Object],Fundamentals,[object Object],Automated,[object Object],Service,[object Object],Management,[object Object],High,[object Object],Availability,[object Object],Scale out,[object Object],Multi-tenancy,[object Object],Considerations,[object Object],Location,[object Object],On premises,[object Object],Off premises,[object Object],Infrastructure,[object Object],Heterogeneous,[object Object],Homogeneous,[object Object],OpEx,[object Object],CapEx,[object Object],Business model,[object Object],Lease/Rented,[object Object],Owned,[object Object],Ownership,[object Object],Third Party,[object Object],Self,[object Object],Management,[object Object]
Platform Today,[object Object],Platform as a Service,[object Object],Server, VM, Network, Storage, App,[object Object],App,[object Object],Patch, Service Release, New Version,[object Object],Maintained for You,[object Object],Assembly Required,[object Object],Ready-Made Services,[object Object],Custom, Inconsistent,[object Object],Standardized,[object Object],Plan for Peak Load,[object Object],On-Demand Scale,[object Object],Built to Avoid & Recover from Failure,[object Object],Built to Expect & Withstand Failure,[object Object]
Het Windows Azure Platform,[object Object],Ontwikkelaar,[object Object],Gebruik van bestaandekennis en tools,[object Object],Management,[object Object],Relational data,[object Object],Compute,[object Object],Storage,[object Object],Management,[object Object],platform,[object Object],AppFabric,[object Object],Information Marketplace,[object Object],Billing & Payments,[object Object],Connectivity,[object Object],Access control,[object Object],Reporting & BI,[object Object],Flexible APIs,[object Object]
Microsoft’s Server & Cloud Computing Strategy,[object Object],Services Platform,[object Object],Server Platform,[object Object],CustomerDatacenter,[object Object],Microsoft Datacenter,[object Object],Customer or Partner Datacenter,[object Object],Private or Public Cloud,[object Object],Windows Server,[object Object],Microsoft Cloud,[object Object],Windows Azure,[object Object],TraditionalDatacenter,[object Object],Windows Server,[object Object],Private  or Public Cloud,[object Object],Windows Azure platform appliance,[object Object],On-Premises Options,[object Object],Off-Premises Options (Private or Public),[object Object],Windows Azure,[object Object],SQL Azure,[object Object],System Center,[object Object],Visual Studio,[object Object],Windows Azure Platform Appliance ,[object Object],Specified Hardware (Compute/Network/Storage),[object Object],Software acquired as a service,[object Object],Microsoft / Partner / Customer delivers IT service,[object Object],Windows Server,[object Object],SQL Server,[object Object],System Center,[object Object],Visual Studio,[object Object],Traditional Datacenter Hardware,[object Object],Customer/Partner Hardware Choice,[object Object],Software purchased as a product,[object Object],Customer / Partner delivers IT service,[object Object],Common,[object Object],Development Tools,[object Object],Management,[object Object],Identity,[object Object]
Demand Side Economies of ScaleImproving resource utilization,[object Object]
Demand Side Economies of ScaleIndustry Variability,[object Object],•turbotax.com•taxcut.com,[object Object],•hrblock.com•taxact.com,[object Object],•target.com•walmart.com,[object Object],•toysrus.com•barnesandnoble.com,[object Object],~10x normal load,[object Object],(Tax season),[object Object],~4x normal load,[object Object],(Holiday shopping),[object Object],Jan 2009,[object Object],Jan 2010,[object Object],Jan 2009,[object Object],Jan 2010,[object Object],Source: Alexa,[object Object],Source: Alexa,[object Object]
Demand Side Economies of ScaleTime of Day,[object Object],BING SEARCHES – JAPAN VS. UK,[object Object],Query Volume,[object Object],Source: Microsoft,[object Object]
The Windows Azure Platform,[object Object],Windows Azure is an internet-scale cloud services platform hosted in Microsoft data centers around the world, proving a simple, reliable and powerful platform for the creation of web applications and services. ,[object Object]
Defining Windows Azure Architecture,[object Object],The Fabric Controller communicates with every server within the Fabric. It manages the Windows Azure operating system, monitors every application, decides where new applications should run – optimizing hardware utilization.,[object Object]
Service Management is performed by the Fabric Controller, which controls all the resources within the data center. The Fabric Controller deploys your service and monitors the overall health of the fabric.,[object Object],Security and Control State-of-the-art physical security processes combined with strictly controlled OS access model. Data is replicated in multiple fault domains in location selected by the customer. ,[object Object],Virtualized Computation provides massive application scalability.  Customers can build a combination of web and worker roles. Those roles can be replicated as needed to scale the applications and computational processing power.,[object Object],Storage Services allow customers to scale to store large amounts of data – in any format – for any length of time, only paying for what they use or store.,[object Object],State-of-the-art data centers located around the world. Host your applications and data securely, accessible from everywhere you allow.,[object Object],Windows Azure Automates the Management of Your IT Resources,[object Object]
Service Management in Windows Azure,[object Object],GOAL: Automated application management and control,[object Object],Fabric: The collection of servers ,[object Object],Multiple VMs per server,[object Object],Choose from four different VM sizes, based on your application needs,[object Object],Fabric Controller performs service management,[object Object],You tell it what to do—it figures out how,[object Object],Automatically scale up, scale down, update or roll application back to a previous version,[object Object],Simple system management and deployment APIs ,[object Object],=Fabric Agent,[object Object]
On off, sistemas batch, ,[object Object],“Growing Fast“  ,[object Object],“On and Off “  ,[object Object],Inactivity,[object Object],Period ,[object Object],Compute ,[object Object],Compute ,[object Object],Average Usage,[object Object],Usage,[object Object],Average,[object Object],Time ,[object Object],Time ,[object Object],On & off workloads (e.g. batch job),[object Object],Over provisioned capacity is wasted ,[object Object],Time to market can be cumbersome ,[object Object],Successful services needs to grow/scale   ,[object Object],Keeping up w/ growth is big IT challenge ,[object Object],Complex lead time for deployment,[object Object],“Unpredictable Bursting“  ,[object Object],“Predictable Bursting“  ,[object Object],Compute ,[object Object],Compute ,[object Object],Average Usage ,[object Object],Average Usage ,[object Object],Time ,[object Object],Time ,[object Object],Unexpected/unplanned peak in demand  ,[object Object],Sudden spike impacts performance ,[object Object],Can’t over provision for extreme cases ,[object Object],Services with micro seasonality trends   ,[object Object],Peaks due to periodic increased demand,[object Object],IT complexity and wasted capacity   ,[object Object],Workload Patterns Optimal For Cloud     ,[object Object]
Windows Azure Purchasing Options,[object Object],SUBSCRIPTION,[object Object],CONSUMPTION,[object Object],VOLUME LICENSING,[object Object],“Pay as you go and grow”,[object Object],“Value for a commitment“,[object Object],“Coordinated purchasing”,[object Object],[object Object]
Optimized for cloud elasticity
Discounts for commitment
Plans for payment predictability
Unified purchasing through EA
Introduction to volume discounts    ,[object Object]
What It Is,[object Object],App,[object Object],App,[object Object],Windows Azure Platform in Your Datacenter,[object Object],Windows Azure & SQL Azure,[object Object],Designed for Unlimited Scale & Multi-Tenancy,[object Object],Identical to Hardware in Microsoft’s Windows Azure Datacenters,[object Object],Delivered by a Choice of Hardware Partners,[object Object],Powered by,[object Object],Reference Hardware,[object Object],Benefits,[object Object],Integration Components,[object Object],Integration Components,[object Object],VM,[object Object],VM,[object Object],Physical Control,[object Object],Geographic Proximity,[object Object],Regulatory Compliance,[object Object],Data Sovereignty ,[object Object]
7 12-2010 - UU - Microsoft Cloud Services - peter de haas -final
Agenda,[object Object],Introductie,[object Object],Cloud Computing,[object Object],Ontwikkelingenbinnen Microsoft ,[object Object],<pauze van 15 minuten>,[object Object],Klantcases,[object Object],Verandering, de markt,[object Object],Partner Eco Systeem,[object Object],De toekomst,[object Object]
Klant Cases,[object Object]
Why Customers Are Embracing the Cloud,[object Object]
Cloud Computing,[object Object],Reduced Costs,[object Object],Familiar User Experience,[object Object],$,[object Object],Variable cost model for increased flexibility,[object Object],Improved productivity,[object Object],Ease of use for faster adoption,[object Object],Better connection with remote teams,[object Object],“The move to Microsoft Online Services will help GlaxoSmithKline cut operational costs by an estimated 30 percent....” – Ingo Elfering, Vice President of Information Technology Strategy, GlaxoSmithKline,[object Object],“...all of our associates...were used to the look and feel of Microsoft. It was very important to give them something they were familiar with.” ,[object Object],– Michael Wright, Senior Director for North American IS Deployment, Coca-Cola Enterprises,[object Object]
7 12-2010 - UU - Microsoft Cloud Services - peter de haas -final
Example:  Implementation costs for a new projectImplementation cost for a new SaaS implementation.,[object Object],Conclusion:   We spent over A HALF million up front in the first year on things that are infrastructure related.   With Windows Azure, we could avoided having to pay money until we are actually bringing in revenues for our product.,[object Object],$150k / year + $250k for system design,[object Object],IT Resources,[object Object],Specialized IT resources:  system architects and system administrator,[object Object],[object Object],$50k,[object Object],$50k,[object Object],Relational database ,[object Object],[object Object],$20k,[object Object],$20k,[object Object],Infrastructure software,[object Object],Server, virtualization, management,[object Object],Infrastructure software,[object Object],Server, virtualization, management,[object Object],[object Object],$20k,[object Object],$20k,[object Object],Hardware for SLA,[object Object],SLA:  geo-scaling, geo-fault tolerant, redundant, etc.,[object Object],Hardware for SLA,[object Object],SLA:  geo-scaling, geo-fault tolerant, redundant, etc.,[object Object],$30k,[object Object],Infrastructure Hardware,[object Object],Servers, Storage,[object Object],We host our datacenter externally for rackspace, power, and networks” and provide our own servers, storage.,[object Object],$15k/yr,[object Object],Hosting costs,[object Object],Power, racks, and network traffic provided by hosting company at approx $1,200/mo,[object Object],$18k/yr,[object Object],With Azure, we would spend about 18k/year to deliver our solution for our current capacity.  We may double or triple that, which would be a good problem!,[object Object],Traditional,[object Object],52,[object Object],Azure,[object Object]
Case Study,[object Object],Benefit Drivers:,[object Object],[object Object]
Flexible pricing model
Agility
Quick development
Global scalability
Trustworthy
World-class database technologySituation/Solution:,[object Object],SugarCRM wanted to ensure that its software would be available to customers on as many technology platforms as possible.,[object Object],It ported its applications to the Windows Azure™ platform so that its VARs could deploy SugarCRM with minimum capital expense and provide customers with a highly reliable, scalable, pay-as-you-go CRM solution.,[object Object],Key Advances:,[object Object],The ability to quickly port its product to scale in real-time across geographically dispersed data centers, and deliver high availability without investing in additional infrastructure.,[object Object],CRM Vendor Quickly Adapts to New Platform, Adds Global, Scalable Delivery Channel ,[object Object],“I’ve been astounded at how easy it was to make SugarCRM work well inside of Windows Azure. The total effort on our part was two engineers for about two weeks.”—Clint Oram, Vice President of Products, SugarCRM,[object Object],Company Profile:,[object Object],SugarCRM provides commercial open-source customer relationship management (CRM) software to customers and value-added resellers (VARs). Headquartered in Cupertino, California, it employs 140 people. ,[object Object]
Case Study,[object Object],Benefit Drivers:,[object Object],[object Object]
Lower Costs, High Scalability
Excellent Customer SolutionSituation/Solution:,[object Object],3M wanted to make its Visual Attention Service (VAS) available to customers as a Web-based application, with high performance, scalability, and low infrastructure and management costs. ,[object Object],3M used the Windows Azure™ platform to deliver the VAS solution to customers, taking advantage of Microsoft® data center infrastructure and service management to keep performance high and costs low.,[object Object],Key Advances:,[object Object],The ability to make an innovative service available to a global audience, while keeping costs low and getting to market quickly.,[object Object],3M Launches Web-based Visual Attention Service to Heighten Design Impact,[object Object],“Windows Azure helps 3M customers take advantage of complex algorithms that encapsulate 30 years of research and get simple, powerful results from their browser, almost instantly.”—Terry Collier, Marketing Manager, 3M,[object Object],Company Profile:,[object Object],With 75,000 employees and operations in more than 60 countries, 3M develops an extensive range of consumer and industrial products. Well-known 3M brands include Scotch, Post-it, Thinsulate, and Scotch-Brite.,[object Object]
7 12-2010 - UU - Microsoft Cloud Services - peter de haas -final
Veranderingen, de markt,[object Object]
Consumer <=> End User,[object Object]

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