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Role of advt.

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The document provides an overview of key concepts in marketing and advertising, including: 1) Marketing involves how a product is designed, produced, branded, priced, distributed and promoted. The four key concepts in marketing are the marketing concept, exchange, branding, and added value. 2) The key players in marketing are the marketer, suppliers, distributors, retailers, and advertisers. There are different types of markets like consumer, business, institutional and channels. 3) The six steps in the marketing process are research, setting objectives, assessing needs, differentiation, developing strategies, and evaluating effectiveness. The marketing mix includes product, place, price and promotion. 4) Advertising agencies can be full-

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Advertising’s Role in Marketing Part 1: Foundations Chapter 2
Chapter Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Points ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is Marketing? ,[object Object]
Key Concepts in Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Concepts in Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Concepts in Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Concepts in Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Key Players and Markets ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Key Players and Markets ,[object Object],[object Object],[object Object],[object Object]
The Key Players and Markets ,[object Object],[object Object],[object Object],[object Object]
Types of Markets ,[object Object],[object Object],[object Object],[object Object],[object Object],Channel Institutional Business-to-business Consumer
Types of Markets ,[object Object],[object Object],[object Object],[object Object]
The Marketing Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Mix Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Agencies Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Agencies Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Agencies Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How Agencies Work ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
International Marketing ,[object Object],[object Object],[object Object]
The Dynamics of Modern Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Role of advt.

  • 1. Advertising’s Role in Marketing Part 1: Foundations Chapter 2
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