An overview of why developers should break into the mobile application market. Insights on market trends globally and locally, and Steps that can be used by start-ups and individuals to monetize their mobile application.

1. Introduction to why and how to
monetize your mobile product

5. 640M 1.2M
Applications
iOS and Android available for
Devices in use in download through
July 2012 iTunes & Google
Play
2x
Faster adoption to
mobile application
usage than the
Internet boom of
the 90s

6. Earnings by
developers since the
launch of iTunes

8. Generates revenue through:
1. You set the price.
1. Selling advertising.
2. User pays to download the app.
2. Increasing sales of related product.
3. Apple / Google Play takes a 30% cut.
3. Increased Exposure through Branding.
4. The rest is yours.
4. Sale for application upgrades

9. Mobile Advertising
Simplest and most popular way to monetize an application.
Click-Through Rate (CTR)
Cost Per Million (CPM)

10. The FREEMIUM Application
Give users a basic version of your product with one important
functionality as a free download. The complete application with full
benefits is available as a paid application.
In App Purchase
Prompt users to buy virtual goods within the application for an
enhanced experience.

11. M-Commerce
Application earns revenue from end-to-end transactions through the
app. This involves efforts beyond app creation (ex. Redemption
programs, merchant signups etc)
Usage Data based monetization
Such apps are free to most users but sell targetted user intent to
specified segments (ex. Consumer purchase intent)

12. M-Payment
Different from M-Commerce, generating revenue from only the “Buy”
cycle for goods, services and paid content
Branding
Increases the perception of your brand. Increased user engagement.

13. Popular Applications
Think Big or Think Tiny…

14. THANK YOU