3. HISTORY - In 1854 : Louis Vuitton opened first store in Paris - In 1892 : Vuitton died and the company started selling handbags. - Headquarters : Paris , France .
4. KEY PEOPLE Louis Vuitton : Founder Bernard Arnault : President Marc Jacobs : Art Director
5. TARGET MARKET Both Men and Women Age : Ranging from young adults to Seniors 22-65 yrs old. Income : Around $5,500 or above per month
6. LVMH GROUP Louis Vuitton Givenchy Guerlain Dior Moet & Chandon Veuve Clicquot Dom Peignon
7. PRODUCTS Main products : Leather bags and wallets Handbags , luggage and cosmetic bags Time pieces Shoes Jewelry Sunglasses Belts ,scarves & Accessories
8. PRICE Never on Sale !! Premium prices Price range : - Handbags : $ 550 - $ 3700 - Wallets : $ 200 - $ 700
9.
10. PLACES Department Stores - Macy’s New York - Bloomingdales - Saks Fifth Avenue Exclusive Distribution - Limited number of stores and retailers
17. GUCCI History : Founded in 1921 by GuccioGucci in Florence,Italy Initially a Family Operated business and now owned by a french company PPR ( Pinault – Printemps – Redoute ) After WW2 : Internationally recognized as a luxury brand
18. BRANDS UNDER GUCCI GROUP Gucci BottegaVeneta Yves Saint Laurent Bedat &Co. Boucheron YSL beaute Balenciaga Stella McCartney Alexander McQueen Sergio Rossi
19. Products & Key people Clothing Watches Jewellery Shoes Leather goods Key people : Patrizio Di Marco ( President & CEO )
