Fandango Concerts and Events

Introducing concerts and events.

Thursday, October 31, 13

PRODUCT DESCRIPTION
FANDANGO EVENTS is a new feature on the Fandango mobile app for individuals and
groups who want to discover and attend concerts and other events.
It highlights a variety of popular local events, allows users to securely purchase tickets,
and provides the convenience of an e-Ticket.
Unlike Ticketmaster, an individual can reserve seats for a group and enable each
individual to purchase their seat separately.


KEY SCREENS AND FEATURES
PROTOTYPE LINK
https://popapp.in/w#!/projects/52433256aa49a8904f001de8/preview

Find Seats

Back

GOING WITH FRIENDS?
LIST
1. SELECT SEATS

X

Cancel

Oakland, CA, US
Tue, 9/24/2013

-

5

PRESS HERE
AND SAY YOUR NAME

Backstreet Boys in Oakland
Oakland, CA, US
Tue, 9/24/2013

LIST

5

Going with

Section

>

Row

Avail

1

Jeff Goats
Section
Section 1

25

5

$35

>

Linda Steel

1

Price/ticket
$35

Jake, you are all set!
The venue accepts Mobile tickets.

1

Section 2

25

5

$50

>

Howard Baker

1

Tickets assigned


Qty

2

Price/ticket

5

Spotlight

Next

25

Ticket(s)

You
3. YOU ALL WILL HAVE
20 MIN TO BUY ONCE
THE SEATS ARE ADDED
TO THE CART

Row

Section 1

Edit contacts

Maximum 15
2. INVITE FRIENDS TO
BUY INDIVIDUALLY

Your ticket

Invite your friends

+

SEATS?

Go with Friends
5 seats for your group


Venues

Events

Account

Search

Send

FIND OUT ABOUT OUR FANDANGO
BUS SERVICE BY CLICKING NEXT

PLANNING

DESIGN RESEARCH
Method:
Online survey + in person interview = 60 people

Findings:

Facebook

Easy

Radio

Group outings
Ticketmaster

Texting
Email
StubHub

Venue
Word of Mouth

Opportunities Identi!ed:
Buying tickets and dealing with the hassle of splitting the cost of
tickets, distributing them, and then getting to and meeting up at
the events were big pain points.


AFFINITY MAP


PERSONAS

COREY

I NEED time with my girlfriends.
Amidst the diaper changes and 6 AM Skype calls with her design team
in London (she's a Digital Project Manager at an Ad Agency), she still
has that need to get crazy at a country concert with her close friends.
She wants more free time away from her busy schedule. iPhone user.
Evening Ritual
After putting her baby to bed, Corey watches some of her favorite TV
shows (Dancing with the Stars, Homeland) with her husband.
Goals when planning events
Find out who's going and when
Discuss the possibility of sharing a sitter (if husbands are joining)
Figure out how we're getting to the show, which is likely at a Stadium
Key Characteristics
Has little free time to socialize online.
Uses email to coordinate outings with friends.
Has two boys, Alexander (6) and Bodie (2).
Health-conscious, concerned with eating habits of family.

Favorite Websites:

Favorite Band: Dixie Chicks


PERSONAS

JAKE

I love to bring people together.
Jake, 24 has been the class clown since grade school. He loves being
the life of the party and taking advantage of city life. When he's not
working 10-hour days as a Sales Representative for a pharmaceuticals
company, he's organizing comedy show outings twice a month. Jake
most of the ride from his Galaxy S4 running Android. He's too busy to
socialize much at work, but he is able to check in with friends via text
message about shows and plans that evening during his lunch breaks.
Evening ritual:
When he’s not out with friends, he uses an Apple TV, Hulu, Vudu and
Comcast Cable to record and watch anything whenever he wants.
Goals when planning events

Motivations and drivers
Meeting new friends, including women.
Staying in touch with friends from college.
.
Favorite Websites:

Favorite Comedian: Dave Chapelle


CONCEPTUAL IDEATION


SCENARIO: COREY
Corey is feeding her baby at home in Palo Alto and checking
email on her iPad at the same time. She gets an email from her
best friend organizing a Dixie Chicks country concert in Oakland
Coliseum to reminiscence their younger days. Her dream is to
respond YES immediately, however, she has to check her family
calendar, check with her husband, and the thoughts that run
through her mind are - cost? transportation? drive? park? tra!c?
Goal
To "nd the best seats and best priced tickets from a reliable
source for her herself and her friend, as soon as they are
available for sale.
Obstacle
Tickets get sold out as soon as they are available on the site and
she does not like buying in the secondary market.

User stories:

•
•
•
•

Opportunity
Fandango o#ers an option to reserve the seats for a certain cost
for a limited time, while not allowing mass ticket sales to one
individual to sell on the secondary market. It sends a reminder
before the tickets go on sale, provide a seat-picking chart. It will
o#er a parking spot for an extra cost or a map of parking
structures close by or alternate public transportation options.

As a user, I want to reserve my choice of seats at a certain price for a limited time, so that I can get the best seats.
As a user, I want my tickets from a reliable source, so that I don’t lose money from fraud.
As a user, I want to be reminded before the tickets go on sale, because I’m very busy and need help remembering.
As a user, I want to know my transportation options, so that I don’t have to worry about getting there.


SCENARIO: JAKE
Jake is driving home from work and hears on the radio that
Jerry Seinfeld will be performing next month in his area. He
quickly pulls out his iphone and asks Siri to google “Jerry
Seinfeld Shows in SF.” At a red light he "nds the date, price and
location. It’s expensive--$90-- and they go on sale tomorrow.
When he gets home he sends a link with the details to 3 of his
best friends.
Goal
Purchase his own ticket to the show, have his friends go and all
sit together.
Obstacle
Doesn’t have the income to buy tickets for everyone at one
time so seats will be together.
Opportunity
Fandango o#ers a way for a group to purchase as individuals
and sit together. Group is noti"ed of who’s in and they receive
an e-ticket, saved in the app.

User stories:

•
•
•
•

As a user, I want details (time, place, cost) about the show, so that I can decide to purchase tickets.
As a user, I want to contact my friends with concert information, so that I can see if they're interested in going.
As a user, I want to hold and send multiple seats, so that we can enjoy our event sitting together.
As a user, I want my friends to pay for their own way, because I can’t a#ord to spend hundreds on tickets.


KEY FEATURES
I want to:

Solution

Scope

Get more details to decide to purchase.

Clear concert detail screen.

MVP

Invite friends to learn about event.

User can share with friends via email and on
Facebook and Twitter.

MVP

Sit with my friends.

Go With Friends feature allows organizer to
hold and send a timed checkout to friends.

MVP

Have friends pay their own way.

Go With Friends feature allows organizer to
allocate purchase to others.

MVP

Find the best seats quickly.

Interactive seat-picking map allows organizer
to easily "nd the seats they want.

MVP

Reserve my choice of seats.

Go With Friends feature sends a timed checkout MVP
to friends.

Buy tickets from a reliable source.

Fandango is a primary market for tickets.

Set reminders for when the tickets go on sale. User can set a reminder for when tickets go on
sale.

MVP
Next iteration.

Find transportation options.

Directory at checkout for transportation,
Next iteration.
including a Fandango bus that will escort event
attendees from the parking lot to the entrance.

Not worry about handing out tickets.

Go With Friends feature sends each ticket
purchaser their own e-Ticket.


Next iteration.

CONCEPT MODEL

ADMIT ONE

BUY TICKETS

CHOOSE YOUR
SEATS

OR
CHECK OUT

SEND TICKETS FRIENDS


APPLICATION MAP
MAIN
SCREEN

FUNCTIONS:
Choose location, enter location

SPOTLIGHT

MOVIES

EVENTS

THEATERS

VENUE

All
Theaters

ACCOUNT

SEARCH

All
Venues

FUNCTIONS:
Sort, Location

Movies

Movies

Result

FUNCTIONS:
Sort, Location

Result

Event
Featured
Events/
Movies

FUNCTIONS:
FUNCTIONS:
List/ Map, Location

Coming
Soon
Footer

List/ Map, Location

Event

Buy
Tickets

*Checkout

My
Theaters

My
Venues

Coming
Soon

FUNCTIONS:
Release date

FUNCTIONS:
FUNCTIONS:

My
Movies

List/ Map

Release date

My
Movies

*Check Out

Buy
Tickets
Music
FUNCTIONS:
Sort, Location

Invite
Friends

Result

Event

*Checkout
My Music

Arts and
theater

KEY
Existing map
Deleted/ Modiﬁed Flow
New Flow

Sports

Family


DESIGN ITERATION | ITERATION 1
Method:
We sketched 5 core screens based on user research
results.
Findings:
There is no reference to how group members could pay
individually.
Opportunities Identi!ed:
• Fandango can be the !rst to provide a solution for
groups seats to be purchased individually.


DESIGN ITERATION | ITERATION 2
Method:
We created a POP App prototype and asked 7 user
testers to !nd a concert and invite their friends to
go in a group.
Findings:
• Users were confused by “Go with Friends” "ow.
• The seating options - being able to view the seats
when he clicks on the map


DESIGN SPECIFICATIONS

APPLICATION DIAGRAM

USER SELECTS A SEAT

USER OPENS APP AND FINDS EVENT
Tickets

Event

Events

Spotlight

Music

Music

EVENTS

ALL MUSIC
[Ad]

MY MUSIC

BACK

CONCERT

MOVIES

Near

94115

Sort

User opens app

SPORTS

FAMILY

+

Selects
"MUSIC"

Fox Theater - $45 - $150
"
Best Band Ever!"

THURS, OCT 11

ARTS & THEATER

Search

Spotlight

Spotlight - app default open screen

Events

Venues

Account

Events landing page

Search

Go with
friends or
Find seats

Spotlight

Events

Venues

-

Section
Row
Seats
Price/ ticket
Buy tickets?

Find seats

Go with Friends
Account

All Music page

23

Find Seats

Search

Interactive Map

Section
Row Avail
Upper corner 25 5
Upper corner 25 5
Upper corner 25 5
Upper corner 25 5

1

Fox Theater - San Francisco, CA
FRI, OCT 27

Account

Recommend


Concert
Venues

f

Tweet

[Spotlit Event]
MY EVENTS

5


The Lumineers with Dr. Dog
America's Cup Pavillion - San Francisco, CA

Events

Oakland, CA, US
Tue, 9/24/2013

Popularity

Featured Concert
WED, SEPT 25

Spotlight


Oakland, CA, US
Tue, 9/24/2013

DONE

[Ad]
MUSIC

[Tix Express Promo]

Tickets

Back


Spotlight

Events

Venues

Price/ticket
$35 >
$35 >
$35 >
$35 >

Account

Search

Spotlight

Events

Venues

Account

Search

Go with friends
Concert Detail Page

User selects seatspage w/ Map and
List of available seats

Seat Details and
Total Price

GO WITH FRIENDS
Send Cart

BACK

CHECKOUT

5 tickets for your gorup.
Go with Friends

Tickets

Event

How many tickets do you want to purchase?

Tickets

Back


2


Oakland, CA, US
Tue, 9/24/2013

1

Oakland, CA, US
Tue, 9/24/2013

+

5

-

Interactive Map

3

2

with

1

>

Contact

>


> tickets.

Send a cart to

Send to friends


[Seat map]

> ticket.

SEATS 23B - 28B

Let's do it!

Section
Row Avail
Upper corner 25 5
Upper corner 25 5
Upper corner 25 5
Upper corner 25 5

Price/ticket
$35 >
$35 >
$35 >
$35 >

Spotlight

Events

Venues

Account

User selects seats
page w/ Map and List of
available seats

Search

ENTER PAYMENT INFORMATION

Spotlight

Events

Venues

Account

Search

Send and purchase my tickets
Cancel

Seat Details and
Total Price
Spotlight

Events

Venues

MAKE PURCHASE
Purchase page

Account

Purchase screen
sent to friends


Ticket Cost
Seat 23B - 28B x 4
-----------$400.00

Add a message...

No, I want to buy all the tickets

Go with Friends Info

DONE

THURS, OCT 11
Contact

Send a cart to
with

Buy tickets or
send to friends?

CONCERT

BACK

Friends:

Buy tickets now

Section
Row
Seats
Price/ ticket

2

>

Music

Search

Conﬁrmation/
e-Ticket
(DNE)

USER FLOW: USER FINDS AN EVENT

Spotlight

Events

ALL MUSIC
[Ad]

MY MUSIC

BACK

CONCERT

DONE

[Ad]
MUSIC

MOVIES

[Tix Express Promo]

User
opens
app

Music

Music

EVENTS

Near

94115

Sort

Popularity

Featured Concert
WED, SEPT 25

SPORTS

FAMILY

Fox Theater - $45 - $150

The Lumineers with Dr. Dog
America's Cup Pavillion - San Francisco, CA

"
Best Band Ever!"

THURS, OCT 11

ARTS & THEATER

Recommend
Tweet

[Spotlit Event]
MY EVENTS

f

1
23

FRI, OCT 27

Spotlight

Events

Venues

Account

Search

SPOTLIGHT
SCREEN
Default open page


Go with Friends

Concert
Spotlight

Events

Venues

Account

Search

EVENTS page

Spotlight

Events

Venues

Account

ALL MUSIC
SCREEN

Find Seats

Search

CONCERT DETAIL
SCREEN

Buy
Process

USER FLOW: PURCHASE A TICKET

Tickets

Back

Find Seats

Back



Oakland, CA, US
Tue, 9/24/2013

Oakland, CA, US
Tue, 9/24/2013

+

SEATS?

-

5

LIST

Section

Maximum 15

Row

Section 1

5

Qty

25

Buy

Cancel


Buy your ticket
Backstreet Boys
Oakland Colosseum, Oakland CA
9/24/2013, 8:00 pm

Price/ticket

5

Your ticket

$35

Tickets
1

BUY ALL

Buy
Process

Section
312

Row
12

Seat
5

Total Cost = $80.00
Section

Row

Section 1
Section 2

25

Avail

25

$35

5

$50

>
>

Section

Row

Section 1

25

Qty

Price/ticket

1

$35

Jake, you are all set!
The venue accepts Mobile tickets.

First and last name

Price/ticket

5

Oakland, CA, US
Tue, 9/24/2013

Credit card number
Buy all tickets

Send a shopping
cart to friends

Billing Address
Spotlight

Events

Venues

Account

Search

Spotlight

Events

Venues

Account

Search

Buy your ticket

FIND SEAT

SELECTED SEAT

BUY TICKET
SEND TO FRIENDS
Cancel

Go with Friends
5 seats for your group

Invite your friends
>

Edit contacts

Going with

Ticket(s)

You

1

Jeff Goats

2

Linda Steel

1

Howard Baker

1

Tickets assigned

5

Send

ADD FRIENDS

FIND OUT ABOUT OUR FANDANGO
BUS SERVICE BY CLICKING NEXT

E TICKET

KEY SCREENS AND FEATURES

PRESS HERE
AND SAY YOUR NAME

https://popapp.in/w#!/projects/52433256aa49a8904f001de8/preview


THANK YOU
Chris Bachler (chrismartinbachler@gmail.com)
Tasneem Dalal (dalal.tas@gmail.com)
Lauren Rosenthal (lamonica.lauren@gmail.com)


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