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MARKETING OF EDUCATION IN INDIA

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DEEPAK DODDAMANI
DEEPAK DODDAMANI

The document discusses the marketing of education in India. It provides an overview of the Indian education system and literacy rates. It then discusses how various schools, colleges, coaching institutes promote and market themselves using different strategies. This includes advertising, branding, promotions, events, and leveraging celebrities. New technologies like the internet and mobile are emerging areas for the future of education marketing.

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MARKETING OF EDUCATION IN INDIA Presented by, Deepak Doddamani (MMS- Marketing, B.V.I.M.S.R. Belapur)
INDIAN EDUCATION PRESENT CONDITION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EDUCATION SYSTEM IN INDIA ,[object Object],[object Object],[object Object],[object Object]
SECONDARY & HIGHER SECONDARY EDUCATION ,[object Object],[object Object],[object Object],[object Object]
HIGHER EDUCATION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OTHER EDUCATION SYSTEMS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING OF SCHOOLS ,[object Object],[object Object],[object Object],[object Object]
PROMOTION OF SSA ,[object Object],[object Object],[object Object]
KIDZEE ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
PROMOTIONS OF SCHOOLS IN INDIA ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GOODS CARRYING SCHOOL NAMES ,[object Object],[object Object]
MORE PROMOTIONS ,[object Object],[object Object],[object Object]
MARKETING B-SCHOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CASE 1: IIPM ,[object Object],[object Object]
BUSINESS & MARKETING B-SCHOOL QUIZ ,[object Object],[object Object],[object Object],[object Object]
MORE IMAGES OF IIPM QUIZ EVENT ,[object Object],[object Object]
VIRAL MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object],[object Object]
VIRAL MARKETING IDEAS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING TRAP OF B-SCHOOLS ,[object Object],[object Object],[object Object],[object Object],[object Object]
PRIVATE INSTITUTES & COACHING CLASSES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],EDUCATION EXPENDITURE
CASE 1: CHATE GROUP Prof. Machindra Chate (Director) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CHATE’S HIERARCHIES ,[object Object],[object Object]
MARKETING STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRICING STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
ADVERTISEMENTS ,[object Object],[object Object],[object Object],[object Object],[object Object]
CASE 2: MT EDUCARE MAHESH SHETTY (Founder, Chairman & M.D.) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MT EDUCARE PVT. LTD. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
MARKETING STRATEGIES ,[object Object],[object Object],[object Object],[object Object],[object Object]
PROMOTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
OTHER PROMOTIONS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
EVENTS IN MT EDUCARE ,[object Object],[object Object]
COMMERCE EVENTS ,[object Object],[object Object]
GENERAL ADVERTISING METHODS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND CREATION & RECALL ,[object Object],[object Object]
EDUCATION EXPOS (ONE ROOF CONCEPT) ,[object Object],[object Object]
FUTURE SCOPE OF EDUCATION MKTG ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CONCLUSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU MMS MARKETING ,B.V.I.M.S.R

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MARKETING OF EDUCATION IN INDIA

  • 1. MARKETING OF EDUCATION IN INDIA Presented by, Deepak Doddamani (MMS- Marketing, B.V.I.M.S.R. Belapur)
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  • 40. THANK YOU MMS MARKETING ,B.V.I.M.S.R