46. Conceptual Model of the Effects of Price, Brand Name, and Store Name on Perceived Value Objective Price Perception of Price Perceived Sacrifice Perceived Quality Perceived Value Willingness to Buy + + + + - Conceptual Relationship of Price Effect
47. Extended Conceptualization to Include Brand Name and Store Name Store Name Brand Name Perception of Store Perception of Brand + + Objective Price Perception of Price Perceived Sacrifice Perceived Quality Perceived Value Willingness to Buy + + + + - -