1. NORTH EASTERN REGIONAL INSTITUTE OF
MANAGEMENT
Project Report on ‘DELL’
MBA 1 st Semester

2. Company Profile
DELL
Dell Computer Corporation
One Dell Way
Round Rock, Texas 78682

3. Business, Administrative & Contact Information
a. Business name: DELL
b. Tel: (888) 560-8324
c. Fax: (800) 317-3355
c. WEB SITE: http://www.dell.com
Dell is headquartered in Round Rock, Texas
Business type: Deals with
Design, development, manufacture, marketing, sale, and support of
various computer systems and services worldwide…

4. Introduction
Company History
Dell traces its origins to 1984, when Michael Dell created PCs Limited
while a student at the University of Texas at Austin. The dorm-room
headquartered company sold IBM PC-compatible computers built from
stock components. Michael Dell started trading in the belief that by selling
personal computer systems directly to customers, PCs Limited could
better understand customers' needs and provide the most effective
computing solutions to meet those needs. Michael Dell dropped out of
school in order to focus full-time on his fledgling business, after getting
about $300,000 in expansion-capital from his family.
In 1985, the company produced the first computer of its own design—the
"Turbo PC", sold for US$795. The company never had to look back from
then and with the develop of technology they spread their business
worldwide in some few years. Today “Dell” is one of the biggest
Multinational companies of the world.

5. Organizational Structure
Michael Dell
VP VP
SVP Business
Educational Government
Development
Services Relations
Mid-Level Mid-Level
Mid-Level
Lower-Level Lower-Level Lower-Level

6. Leadership
oExecutive Leadership Team.
oBoard of Directors.
oCorporate Governance.

7. Executive Leadership Team

8. Board of Directors:
The Board of Directors is responsible for oversight and
supervision of the overall affairs of the company. The Board
maintains the following committees to assist it in discharging
its oversight responsibilities…
•Audit Committee Charter.
•Compensation Committee Charter.
•Finance Committee.
•Governance and Nominating Committee.
•Corporate Governance Principles.
•Board of Directors Nomination Process.
•Communicating With the Board of Directors.

9. Corporate Governance:
"The Board of Directors of Dell Inc., as representatives of
the stockholders, is committed to the achievement of
business success and the enhancement of long-term
stockholder value with the highest standards of integrity and
ethics. In that regard, the Board has adopted these
principles to provide an effective corporate governance
framework for Dell, intending to reflect a set of core values
that provide the foundation for Dell’s governance and
management systems and its interactions with others."
 Principles of Corporate Governance.
 Board of Directors Nomination Process.

10. Principles :
The Board of Directors (the "Board") of Dell Inc. ("Dell"), as
representatives of the stockholders, is committed to the
achievement of business success and the enhancement of long-
term stockholder value with the highest standards of integrity
and ethics. In that regard, the Board has adopted these
principles (these "Principles") to provide an effective corporate
governance framework for Dell, intending to reflect a set of core
values that provide the foundation for Dell’s governance and
management systems and its interactions with others.

11. Ethics and Values
The Board and management are jointly responsible for
managing and operating Dell’s business with the highest
standards of responsibility, ethics and integrity. In that
regard, the Board expects each director, as well as each
member of senior management, to lead by example in a culture
that emphasizes
trust, integrity, honesty, judgment, respect, managerial courage
and responsibility. Furthermore, the Board expects each
director and each member of the senior management to act
ethically at all times and to adhere to the policies, as well as the
spirit, expressed in Dell’s Code of Conduct. No waiver of the
Code of Conduct for a director or executive officer shall be
permitted without the approval of the Board.

12. Dell Products
 Computers.
 Mobile Devices.
 Servers.
 Storage Products.
 Electronics, Software & Accessories.
 HDTVs & Home Theater.
 Support & Services.

13. Michael S. Dell as the Founder & Owner of the Company

14. As the Leader:
Michael Dell is the chairman of the board of directors and chief executive
officer of Dell, the company he founded with $1000 in 1984 at the age of
19. Notably quoted as saying that “technology is about enabling human
potential,” Michael’s vision of how technology should be
designed, manufactured and sold forever changed the IT industry. In
1992, Michael became the youngest CEO ever to earn a ranking on the
Fortune 500.
Today, Dell Inc. is comprised of more than 100,000 team members who
serve the IT needs of global corporations, small and medium
businesses, governments, healthcare providers, education institutions and
home computing users. From PCs and smartphones to the infrastructure
and services that power the world’s most complex data centres and cloud
computing environments, Dell’s broad range of IT services and solutions
has helped millions of customers around the world achieve the outcomes
that are most important to them.

15. Dell's Culture:
Dell believes in being direct in everything we do. Our ultimate
success is based on maintaining direct relationships built on trust. Our
relationships with diverse partners help us reach multicultural
consumer groups across the world and recruit the best and brightest
talent to achieve success in the marketplace.
Dell's Winning Culture and comprehensive diversity initiatives create
a corporate environment based on meritocracy, personal achievement
and equal access to all available opportunities. We focus our internal
efforts on cultivating and promoting best practices among our global
workforce in the areas of policy
development, training, recruitment, mentoring, development, advance
ment and culture change. Furthermore, our Work/Life Effectiveness
and career management programs enhance our ability to retain and
develop valuable team members and demonstrate our commitment to
the Dell Team.

16. Alienware (Subsidiary of Dell)
Alienware is an American computer hardware company and a wholly owned
subsidiary of Dell, Inc. It mainly assembles third party components into
desktops and laptops with custom enclosures for high-performance gaming.
These products also support graphically intense applications such as video
editing, simulation, and audio editing. Alienware also offers for sale rebadged
computer peripherals, such as headsets, computer mice, monitors and
keyboards. Their hardware has distinctive "sci-fi" styling, typically including
decorative lighting.

17. The most powerful Gaming laptop in
the universe
Alienware M17x
3D

18. Thank you…
Presented By….
Dimpy Chetia
Talar