The Town Club is a membership organization that offers discounts on shopping, dining, and events. It provides opportunities for members to save money, develop social and business relationships, and earn more money. Membership types include individual, dinner club, corporate, hotel, and non-profit. Benefits include discounts of up to 30% on dining and 10% on purchases. The document outlines the various membership types and strategies sponsors can use to market to members and guests.
2. What is the Town Club?
The Town Club is a membership
company providing Members with the
opportunity to:
1. Save money on unique
shopping and dining
2. Develop social and
business relationships
3. Make more money and
have more fun
3. What are the Benefits?
DIRECT FINANCIAL
10% Discount
Up to a 30% Dining “Event” Discount for Member and guests
Group Discount
VIP Purchase Plans
OTHER
Business Development Opportunities
Skills Training
Meet new people
Make new friends
Make new business contacts
5. Individual
Individual Memberships include several
categories and enable Members to convert from
one to another based upon circumstances.
Individual – Basic Individual Membership
Student – Full time student 25 and under
Wounded Warrior – Recipient of the “Purple Heart”
Military – Active and Retired
Police and Fire - Active
6. Dinner Club
Members may elect to build their own
personal Dinner Clubs with each member
of the Club a full Member of The Town
Club. The benefits of the "Member Dinner
Club" are:
Lower dues
Closer relationships between members
Exponentially increase social network and business networking opportunities
as each Member invites friends to attend Events
7. Corporate
A Corporate Membership is available to businesses
including 5 or more Individual Memberships.
Employee Perks
Employee Recognition
Employee Benefit Plan
Relationship Marketing Strategy
E-news Letter
Dinner Club
Gifts to Customers
8. Gift
Guest Memberships are provided to customers by Sponsors as way of saying
“Thank You” for their business and are valid for up to 2 days.
Includes an invitation and incentive to join the Sponsors’ Dinner Club. Club
Members invite their friends and contacts to join creating new prospects.
9. Relationship Marketing Strategy
SPONSOR
Gifts to Customers News Letter Dinner Club
VIP Guest
VIP Member
Revenue Sharing
Training
10. Hotel
1. Hotel receives a Corporate Member in The Town Club and
shares its’ benefits with guests
2. Hotel receives unlimited supply of Guest Membership Cards
3. Hotel refers guests to Town Club Sponsors
1,000,000 +/- Guest Members
10% = 100,000
1% = 10,000
1/10th of 1 % = 1,000
SPONSORS
11. Non-profit
Non-profit Memberships are available to 501 (c) 3 organizations and
provide all of the regular benefits of Individual, Dinner Club, and
Corporate Membership.
A 50 % reduction is provided to these organizations in recognition of
their contribution to Savannah and its residents.
Dinner Club Gift Program
12. What is a Sponsor?
A Sponsor is a Member business which promote s it’s products and services to other
Members of The Town Club, as well as to the general public. A Sponsor must meet
two basic requirements:
1. Provide Members a 10% Discount
2. Corporate Membership
Recommended level of Membership based upon number of full time
employees
Why? The Marketing Department is not the entire company, but the
entire company is the marketing department!!!!!!!!!!!
13. Sponsor Target Market
Corporate Memberships
Dinner Club Memberships
Gift Memberships
Individual Memberships Guest
Memberships
SPONSOR
14. Promotions
www.thetownclubsav.com Sponsor Article
40/month
Featured Sponsor
Banner
$100/month
Restaurant Events
Up to 1/week
$100/month
VIP Guest
Membership
$250/1000
16. New Market Launch
Campaign Period 12 Months from Date of Enrollment
Period Event Sponsor Sponsor Hotel
Includes Recommended Includes Recommended
Enrolled Strategies Strategies
Current $4,200 $2,200 FREE
Pre –Launch $550 $550 FREE
Includes Membership Only
Level 1 Level 1
Phase 1 $1,460 $960 FREE
Jan - Mar
Phase 2 $2,370 $1,370 FREE
Apr-Jun
Phase 3 $3,290 $1,790 FREE
Jul-Sept
Phase 4 $4,200 $2,200 FREE
Oct - Dec
Marketing Fees (not including Membership Fees) can be paid :
1. Fixed or
2. Performance Based (10% Commission on Town Club Sales)
17. JOIN the Town Club Today
Call us at 912-484-1074 to discuss
options for you or your company.