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The town club sponsor jan 2013
What is the Town Club?

             The Town Club is a membership
             company providing Members with the
             opportunity to:

             1. Save money on unique
                shopping and dining
             2. Develop social and
                business relationships
             3. Make more money and
                have more fun
What are the Benefits?
DIRECT FINANCIAL

    10% Discount
    Up to a 30% Dining “Event” Discount for Member and guests
    Group Discount
    VIP Purchase Plans

OTHER

    Business Development Opportunities
    Skills Training
      Meet new people
       Make new friends
       Make new business contacts
Types of Memberships

 Individual
 Dinner Club
 Corporate
 Hotel
 Non-profit
Individual
   Individual Memberships include several
   categories and enable Members to convert from
   one to another based upon circumstances.



 Individual – Basic Individual Membership
 Student – Full time student 25 and under
 Wounded Warrior – Recipient of the “Purple Heart”
 Military – Active and Retired
 Police and Fire - Active
Dinner Club
Members may elect to build their own
personal Dinner Clubs with each member
of the Club a full Member of The Town
Club. The benefits of the "Member Dinner
Club" are:



 Lower dues
 Closer relationships between members
 Exponentially increase social network and business networking opportunities
as each Member invites friends to attend Events
Corporate
A Corporate Membership is available to businesses
including 5 or more Individual Memberships.


    Employee Perks
    Employee Recognition
   Employee Benefit Plan
    Relationship Marketing Strategy
       E-news Letter
       Dinner Club
       Gifts to Customers
Gift




Guest Memberships are provided to customers by Sponsors as way of saying
“Thank You” for their business and are valid for up to 2 days.

Includes an invitation and incentive to join the Sponsors’ Dinner Club. Club
Members invite their friends and contacts to join creating new prospects.
Relationship Marketing Strategy

                     SPONSOR




Gifts to Customers    News Letter    Dinner Club




 VIP Guest
                                    VIP Member
                                    Revenue Sharing
                                    Training
Hotel

1. Hotel receives a Corporate Member in The Town Club and
   shares its’ benefits with guests
2. Hotel receives unlimited supply of Guest Membership Cards
3. Hotel refers guests to Town Club Sponsors
1,000,000 +/- Guest Members
 10% = 100,000
 1% = 10,000
 1/10th of 1 % = 1,000




                                                               SPONSORS
Non-profit
 Non-profit Memberships are available to 501 (c) 3 organizations and
provide all of the regular benefits of Individual, Dinner Club, and
Corporate Membership.

 A 50 % reduction is provided to these organizations in recognition of
their contribution to Savannah and its residents.

 Dinner Club Gift Program
What is a Sponsor?
A Sponsor is a Member business which promote s it’s products and services to other
Members of The Town Club, as well as to the general public. A Sponsor must meet
two basic requirements:
1. Provide Members a 10% Discount
2. Corporate Membership
     Recommended level of Membership based upon number of full time
      employees
     Why? The Marketing Department is not the entire company, but the
        entire company is the marketing department!!!!!!!!!!!
Sponsor Target Market
                              Corporate Memberships

    Dinner Club Memberships
                                                      Gift Memberships




Individual Memberships                                             Guest
                                                                 Memberships




                                  SPONSOR
Promotions
www.thetownclubsav.com        Sponsor Article
                                 40/month



                            Featured Sponsor
                                 Banner
                               $100/month


                            Restaurant Events
                              Up to 1/week
                                $100/month


                               VIP Guest
                              Membership
                                $250/1000
E-News Letter
www.thetownclubsav.com
New Market Launch
          Campaign Period 12 Months from Date of Enrollment
       Period               Event Sponsor             Sponsor             Hotel
                            Includes Recommended   Includes Recommended
      Enrolled                     Strategies             Strategies

      Current                   $4,200                 $2,200             FREE

   Pre –Launch                   $550                   $550              FREE
 Includes Membership Only
                                Level 1                Level 1
      Phase 1                   $1,460                   $960             FREE
        Jan - Mar


      Phase 2                    $2,370                $1,370             FREE
         Apr-Jun


      Phase 3                   $3,290                 $1,790             FREE
         Jul-Sept


      Phase 4                   $4,200                 $2,200             FREE
        Oct - Dec


Marketing Fees (not including Membership Fees) can be paid :
    1. Fixed or
    2. Performance Based (10% Commission on Town Club Sales)
JOIN the Town Club Today


Call us at 912-484-1074 to discuss
options for you or your company.

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The town club sponsor jan 2013

  • 2. What is the Town Club? The Town Club is a membership company providing Members with the opportunity to: 1. Save money on unique shopping and dining 2. Develop social and business relationships 3. Make more money and have more fun
  • 3. What are the Benefits? DIRECT FINANCIAL  10% Discount  Up to a 30% Dining “Event” Discount for Member and guests  Group Discount  VIP Purchase Plans OTHER  Business Development Opportunities  Skills Training Meet new people  Make new friends  Make new business contacts
  • 4. Types of Memberships  Individual  Dinner Club  Corporate  Hotel  Non-profit
  • 5. Individual Individual Memberships include several categories and enable Members to convert from one to another based upon circumstances.  Individual – Basic Individual Membership  Student – Full time student 25 and under  Wounded Warrior – Recipient of the “Purple Heart”  Military – Active and Retired  Police and Fire - Active
  • 6. Dinner Club Members may elect to build their own personal Dinner Clubs with each member of the Club a full Member of The Town Club. The benefits of the "Member Dinner Club" are:  Lower dues  Closer relationships between members  Exponentially increase social network and business networking opportunities as each Member invites friends to attend Events
  • 7. Corporate A Corporate Membership is available to businesses including 5 or more Individual Memberships.  Employee Perks  Employee Recognition Employee Benefit Plan  Relationship Marketing Strategy  E-news Letter  Dinner Club  Gifts to Customers
  • 8. Gift Guest Memberships are provided to customers by Sponsors as way of saying “Thank You” for their business and are valid for up to 2 days. Includes an invitation and incentive to join the Sponsors’ Dinner Club. Club Members invite their friends and contacts to join creating new prospects.
  • 9. Relationship Marketing Strategy SPONSOR Gifts to Customers News Letter Dinner Club VIP Guest VIP Member Revenue Sharing Training
  • 10. Hotel 1. Hotel receives a Corporate Member in The Town Club and shares its’ benefits with guests 2. Hotel receives unlimited supply of Guest Membership Cards 3. Hotel refers guests to Town Club Sponsors 1,000,000 +/- Guest Members 10% = 100,000 1% = 10,000 1/10th of 1 % = 1,000 SPONSORS
  • 11. Non-profit  Non-profit Memberships are available to 501 (c) 3 organizations and provide all of the regular benefits of Individual, Dinner Club, and Corporate Membership.  A 50 % reduction is provided to these organizations in recognition of their contribution to Savannah and its residents.  Dinner Club Gift Program
  • 12. What is a Sponsor? A Sponsor is a Member business which promote s it’s products and services to other Members of The Town Club, as well as to the general public. A Sponsor must meet two basic requirements: 1. Provide Members a 10% Discount 2. Corporate Membership  Recommended level of Membership based upon number of full time employees  Why? The Marketing Department is not the entire company, but the entire company is the marketing department!!!!!!!!!!!
  • 13. Sponsor Target Market Corporate Memberships Dinner Club Memberships Gift Memberships Individual Memberships Guest Memberships SPONSOR
  • 14. Promotions www.thetownclubsav.com Sponsor Article 40/month Featured Sponsor Banner $100/month Restaurant Events Up to 1/week $100/month VIP Guest Membership $250/1000
  • 16. New Market Launch Campaign Period 12 Months from Date of Enrollment Period Event Sponsor Sponsor Hotel Includes Recommended Includes Recommended Enrolled Strategies Strategies Current $4,200 $2,200 FREE Pre –Launch $550 $550 FREE Includes Membership Only Level 1 Level 1 Phase 1 $1,460 $960 FREE Jan - Mar Phase 2 $2,370 $1,370 FREE Apr-Jun Phase 3 $3,290 $1,790 FREE Jul-Sept Phase 4 $4,200 $2,200 FREE Oct - Dec Marketing Fees (not including Membership Fees) can be paid : 1. Fixed or 2. Performance Based (10% Commission on Town Club Sales)
  • 17. JOIN the Town Club Today Call us at 912-484-1074 to discuss options for you or your company.